Click to Call Services and SEO.
Businesses use click to call services on a web site to increase their web traffic conversions. For the small and medium business community this is often the most overlooked area of their web site strategies. Bringing qualified traffic to your site is only the first step in building new clients and generating new leads.
Besides the much documented, and blogged about landing page tactics, there still remains a very difficult process of getting your prospects, (who are on your site), to contact you. The seemingly very simple steps of clicking on your contact page, and filling out a few pieces of information is full of opportunities to lose the prospect before they click on the submit button.
Why you lose revenue using only a contact form and phone number:
- They may become distracted at the desk
- They may not feel comfortable giving you an email address or phone number your contact form may request.
- They may want the information now.
You would think they would just call you if this was the case, but think for a moment of what your expectations are when you call a company on line. First, an automated system giving you a bunch of options, and then a transfer to an “on hold” recording telling you they are serving other customers, but your call is important to them, so please hang on. If you just want a quick question answered, or some simple pricing, calling a company’s main number can be the last thing you want to do from a time management standpoint.
Click to Call Services increase your conversion rates.
Click 2 Call services increase your conversion rates by giving your web site visitor an option to contact someone at your company immediately and with one click. There are many call to click services on line, but www.teledini.com has just introduced what appears to be the best in class click to call service available. (Full disclosure, one of the principles is a friend of mine and we may become a partner in selling and promoting the service.) Besides just connecting your prospect to your business with one click, the service also offers an impressive amount of additional features to the users, including the ability to see the city the prospect is in, the weather in that city, the web page they are on when they clicked, and the very cool ability to route the calls to any phone or phones that you like. So when a prospect clicks to call you, you can have it ring every sales person’s phone at the same time. The first person to pick up takes the call.
There are a ton of additional features available that you can see on their web site. And according to the senior management they will be rolling out additional services on the platform over the next 12 months that will make Teledini a must have for any Inbound sales force.
The service is currently free to set up click to call (or click 2 call) on your web site (just add a few lines of code after you customize the look and feel). The company charges you .10 a minute for anyone calling you on the service. Do the quick math. If you get one more sale a day (or hour, or minute) and it costs you 20 minutes of time, you’re paying $4.00 for the sale. You would be crazy not to do it.
I’ll be adding the service to our sites over the next week and let you know our experience with the set up, and actually usage of it. If you are not using Click to Call, and Live chat on your web site you are missing sales opportunities. SEO is more than getting people to your site; it’s about helping convert them to customers.
So here are the areas you need to pay attention to when working on SEO for your site:
- Getting qualified prospects to your site through a great promotion and SEO strategy
- Getting prospects who are on your site to make contact with you. This is about a good blended marketing message, a strong landing page, and a click to call opportunity, chat opportunity, and contact form opportunity.
- Well trained In bound sales representatives who can close sales.
- Great follow up systems with leads that have not yet converted.
Let me know if I can answer any questions for you about any of those steps. When we are working on SEO we make sure all of the above are integrated.
Mike 303 500 3053 ext 1 ( Soon you can just click 2 call me)