Web Visibility Should Be The Goal, Not SEO

SEO (Search Engine Optimization) is the process of making sure your website ranks well in the search engine results.  Today, that’s only a piece of driving quality traffic to your site.

Here is a partial list of what areas a good web visibility program will take into consideration when developing a plan to increase your website visitors and the conversion of those visitors to customers. When we provide SEO services we are really providing much more to insure you get results.

  • Untitled designLocal SEO
  • Pay Per Click advertising. (we include this in the majority of our SEO – web visibility programs)
  • Social Media .
  • Should you be on every social network, posting and engaging every day? Probably not, but you should have a profile on all the major social platforms, just from a visibility standpoint
  • Content development and distribution.
  • You Tube channel with educational content.
  • Public Relations.  Yes, both digital and traditional P.R. can be a huge asset to your brand and visibilty.
  • Social Media advertising.
  • Customer reviews.
  • Other web sites. Lets face it, if a prospect searches for your type service and the first result is “yelp”  you should be on yelp.
  • Newsletters and Building an Email list
  • Site promotion on signs, and promotion materials.
  • Online testimonials for other businesses.

Web visibility should be the start of any Internet marketing program. Local search engine optimization is certainly important, but a great program will bring your site quality visitors even with out high individual rankings.  The fact is moving a site up in rankings can take time, so to maximize your investment getting traffic to your site adding and focusing on all of the above will bring in revenue faster.

If you would like a free 30 minute consultation on how visible your business is online, please call us today at

(720) 254-1234

Mike Bayes

 

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