Recently, Mike Bayes was interviewed by the Reach Connect Uplift Women show about the biggest issues businesses have with their Local SEO. Although these tips are not all inclusive, they are very important to your website’s rankings. Listen to this 13-minute video to hear about the main Local SEO basics.
Recently we have been hearing a lot from webmasters about recommending citation services for their clients. This interview may convince you to be a little more careful going down that path.
The 5 most important factors that can hurt your site’s ranking are.
@ Inconsistent NPA across the web (Name address and phone number of your company)
@ Use the right meta tags on every page.
@ Don’t use third party tracking numbers
@ Not using your address on your site
@ Not listing in the BIG local directories. (Google My Business, Yelp and others)
And here is a video with Matt Cutts from Google on the most common SEO mistakes. This isn’t specific to Local SEO but applies across the board.
@ Make your site crawlable
@ Include the right words on the page.
@ Put your business hours on the site
@ Compelling content and marketing (not link building)
@ Title and descriptions of the most important pages
@ Not using Web Master researches.
Between these two videos, you will have a great start on having a “visible” website in the search engine results.
Call us for a free 30-minute review of your site! 720-254-1234. We are a Denver area-based Local SEO services company.