Category Archives: Denver SEO

SEO In Denver information

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SEO in Denver or any “local” area, has a lot to do with simple marketing principles applied to the Internet.

One of the most powerful tools a local company can use for SEO in Denver is obtaining good reviews for their service or company from customers.

For SEO Denver, the best sites to encourage your clients to review you on are Google places, Insider Pages, Judy’s book,  Yahoo Local  and if you are a restaurant, Yelp.

Start getting good reviews and watch your local listings get higher and higher in Google.!  More to follow on details and programs you can use for SEO in Denver.

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SEO In Denver and PPC

We get asked about using pay per click by our search engine optimization clients pretty often.  In most cases they are asking specifically about Google pay per click services.

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We have been running ad words campaigns for 7 years for clients and our own services and have found them to be effective in generating new clients.

Like all advertising and marketing, you need a well thought out program. With Google’s ad words program you have choices on where to advertise (Geo location specific)  who to advertise to (demographic choices) when to advertise (Day’s, times), Daily budget  and what key words to focus on.

We suggest (as does Google) that you start with a very narrow group of keywords, and once you get enough history make changes and add more.

It’s very important that the ad you write match closely to the keywords you choose,  and the landing page it is sent to needs to match as well.  All of these factor into what you end up paying per click. It’s called a quality score, and you can read more about Google quality score here.

One of the best parts to PPC is you can “cover all your bases”  on possible searched for your service or product.  A good SEO campaign can get you well ranked for some keywords, but rarely will it give your site visibility on many of the secondary terms. That’s where PPC services come in. Or while you are in the process of search engine optimization.

See our services on our Denver SEO site

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Understanding Search Engine Optimization

When we explain SEO, or search engine optimization, to business owners, we explain it in this analogy.

SEO is like a popularity contest back in high school.  Every one wants to be liked by Google.  So the first thing is Google has to like your looks.  In this case, that’s your site.  Google like’s sites with good content,  easy navigation,  and a site that is clear what it’s about.

The second thing Google wants to know is who likes you ( who you hang out with). In this case what other sites like you, and how does Google feel about those sites. If they are popular, your site is going to pick up some popularity points in this contest. A site’s trust is also very important, is Google confident that the site that mentions your site is on the “good” list.

 

Google also wants you to be popular with sites that are related to you. No one likes a wishy washy site.  Are the sites that like you, related to what you are?

And Google knows who likes you (your site) by what other sites link back to you, or give you a mention.

If you want to see more about how Google Index’s web sites check out our  SEO Page and the video by Google’s own Matt Cutts.