Category Archives: Internet Marketing

Longmont SEO, and Search Engine Optimization

Image representing Google as depicted in Crunc...

If you are looking for a SEO (Search Engine Optimization) company in or around Longmont Colorado, we should talk.

My One Call specializes in regional and local SEO, and we our main office is in Lafayette CO.  We have had great success with Longmont based business, all ending up on the first page, position 1-3 on Google for their main key words.

We optimize your local directories (Google places, Yahoo local and Bing Local)  as well as complete your organic optimization, including social media, to insure you get the best Internet visibility possible.

Our prices are competitive, and we will let our clients tell you about our service.  You can see what many of them have siad on our  seo client testimonials page.

 

 

 

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SEO and Google’s new 1+ service

Social Media Landscape

 

Google 1+

So Google is rolling out its latest version of social media. But something is different with this try.  It may really work!  And if it does, SEO will change forever  and ever and ever. Really.

I am not going to go into what the Google 1+ is. A thousand SEO’s and Social media blogs have already done that in the first 3 hours of the Google announcement.  You can read the Google you tube on it here -> (Good Stuff)

So, as Google rolls out this new Social media system, where you can give a plus (like a face book like) to any of your search results, and your Google network will see those, and the site’s you and others like will be elevated (one can assume) in the search engine results The SEO factor that is clearly and with out question the most important is the one thing that never changes. Great content.

You can do all the back linking, on site tweaking , meta description re working, navigational assessing, you tube professing, and none of it will beat driving traffic to your site by having amazing, interesting, unusually engaging, fun and sharable (I think I made that word up) content.

Because Google is moving towards the individual and their social network (google profile required) being the SEO.  So even though some businesses have spent a huge amount of time and energy on all the SEO tactics in the SEO Moz, SEObook and all the other universes, it all comes down to this.

 

Be Interesting.

Like I said in any earlier blog. Search engine optimization is easy! It was a popularity contest for Google’s attention. Now its a popularity contest for your attention.

How to be Interesting. Well, just look at what catches peoples attention,  and then go look at your on line stuff. Would it catch your neighbors attention?

A good example:

The blender company that did the video’s on how its blenders can blend anything including a I-phone.  I watched it, I told my wife and friends about it, and when we want a really great blender I will most likely go there again. www.willitblend.com/videos.aspx?type=unsafe&video=iphone4

That’s Interesting! (and Funny, and engaging)

Now I see national sites doing a lot more research, fun, and great content than local sites.  The reasons don’t need to be stated. But…I will any way… resources. Time, money, talent, cash flow. all that. But we in the Local world, that being those of us, which is the VAST majority of us, who work, play, sell, and buy primarily in our own little towns, villages and cities,  must start doing something that we are not all that good at. Yes. Be Interesting !

Future SEO =  finding and developing Interested and engaging web properties and spaces.  Content and Marketing creatives rejoice. Your time has come in the SEO world.

 

 

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Google Ad Words in Denver

Google Logo officially released on May 2010

Google Ad Words in Denver

For the second time this year a client has called me about their Google ad words program. Both had just started it on their own within a 30 day period, and were seeing really poor results.

Here is what they both had in common.

Google ad words really wants your ad, and keywords to match very closely.  You need to do individual campaigns for each key word type.  So if you sell Search Engine Optimization services, you would want to do separate campaigns on:

Search engine optimization

SEO

Local SEO

Internet Marketing
And use a different Ad for each with that keyword in the Ad.

Also, you have 4 choices of types of keywords.  Start with exact match. That means the searcher will have to type in the exact keyword phrase you bid on, and you will get very targeted traffic, and a higher click through rate.  A higher click through rate really helps with your quality score, and that affects the price you pay per click!

And….  make sure your ads are geo targeted for your city, or just the areas you service. I have seen local companies do national campaigns by mistake, using $50.  daily budgets.  The last thing you check before going live should be your location targeting.

There are many other things to pay attention to. But I would recommend you have a company that does pay per click at least set up your campaign.  You don’t have to have them run it (Frankly, that’s the easy part after the set up)  but having them set it up will save you a ton of time, and get the ad words campaign started correctly.