Hyper-Local SEO works in the Denver area.
Since 2015 Google has been reporting a continue climb in the use of the term “near me” in search queries.
The old style local SEO focused on large metropolitan areas for good reason, people were not conditioned yet to use near me, or their suburbs or areas location in the search term. As an example, if you are a painter located in a suburb of Denver, your SEO may have focused on the term Denver Painter because that’s was the most searched term even for people in the suburbs.
A Lot, and I mean A lot has changed in the last few years to make this strategy a bit of an anachronism. I won’t go through the multitude of changes Google has made to provide more accurate local information for searches, but I will say it has significantly change how search queries are displayed and how prospects find your web site.
This is essential to understand if you are a service type business whose customer base is further reaching than the community you are located in. An example might be that same house painter I mentioned above. That company needs customers from 3-4 cities within the Metro area. Google’s current algorithm works against this business because of its strong bias towards primary listing businesses for these searches in the city they’re based in.
WHat a Hyper-local program does is extend that companies reach through a local SEO program that focuses on the contiguous city’s next to the businesses home city. In doing so a company can double or Triple their leads from the extended areas.
(All of this is contingent upon that business already having a good Google local Maps ranking to start with. If is doesn’t that’s the first step in the process.)
Here is what that Painting businesses reach may be without Hyper-local Internet marketing
Here is what their reach might look like after implementing Hyper-Local SEO and Internet marleting:
Here’s an example of one of our clients current Internet rankings using a hyper-local approach.
And just for some real life examples here is one of our current clients rankings on Google using Hyper-Local.
We specialize in Hyper-local Internet marketing. Having worked with hundreds of local companies we understand that lead generation needs to work within your business plan, and that a shotgun approach can do more harm than good. Call us today to get a free assessment on your current lead generation and Internet reach, and discuss what the potential is by using a Hyper-local approach. 720-254-1234