Denver SEO is changing again with the news this week that Google is now including some of your friends social media links in with your search results. I tried it myself yesterday using several keyword searches I knew I had tweeted about, and there they were, first page under my Google search results.
So Denver SEO andNational SEOpractices need to change again, and start to consider how a company is “optimized” or visible on Twitter, and other social media properties. For the moment Google can not include face book mentions, as face book has a deal with Bing.
With the Google results, it will only show social mention and links from your friends on Google. So for this to have any effect on your results, you will need to have added a lot of friends to your google accounts. But the main point for all of us is how focused the search engine world is on finding the right balance to bring social media into the search engine results. It also means that search engine optimization continues to become more and more complex.
So what should a local business be doing about this? For Denver SEO you need to make sure you have a twitter account in your company name and use it. Tweet about the services and products you want to promote, and include the URL of your site once and a while. Make sure write blogs (and make sure the blog is on your URL) and tweet about your blogs as well.
A Google spokesperson said this is just the beginning of social integrated results. SEO’s in Denver should pause for a moment and understand what this means.
When you talk to business coaches or sales managers about increasing sales, you will generally see a formula like the one that follows
x Average Ticket
x Number of purchases by customer
And that makes a great deal of sense. What is interesting is in almost every case the company wants to start by increasing the number of leads to get to a better margin. When in fact, the fastest way to increase your revenue is to
increase your conversion rate (closing percentage). Not only is it faster, it also costs a lot less money, and can be a one day fix.
Here is a good video by Brad Sugars on what ActionCoach calls the 5 ways. He does a great job of explaining how working with those 5 numbers can massively increase your revenues. In his example he talks about increasing leads and conversions 10%. In our experience many of our clients see a 50% to 100% closing percentage increase. ( From 25% to over 50% as an example).
I will be following this up with information about specific how you can have a higher closing and conversion percentage in blogs next week. We call it a conversion meter…. and it will tell you how much opportunity you have to improve!
As for more leads….. SEO in Denver works very well for that. See more about us on our main site.
We get asked about using pay per click by our search engine optimization clients pretty often. In most cases they are asking specifically about Google pay per click services.
We have been running ad words campaigns for 7 years for clients and our own services and have found them to be effective in generating new clients.
Like all advertising and marketing, you need a well thought out program. With Google’s ad words program you have choices on where to advertise (Geo location specific) who to advertise to (demographic choices) when to advertise (Day’s, times), Daily budget and what key words to focus on.
We suggest (as does Google) that you start with a very narrow group of keywords, and once you get enough history make changes and add more.
It’s very important that the ad you write match closely to the keywords you choose, and the landing page it is sent to needs to match as well. All of these factor into what you end up paying per click. It’s called a quality score, and you can read more about Google quality score here.
One of the best parts to PPC is you can “cover all your bases” on possible searched for your service or product. A good SEO campaign can get you well ranked for some keywords, but rarely will it give your site visibility on many of the secondary terms. That’s where PPC services come in. Or while you are in the process of search engine optimization.
When we explain SEO, or search engine optimization, to business owners, we explain it in this analogy.
SEO is like a popularity contest back in high school. Every one wants to be liked by Google. So the first thing is Google has to like your looks. In this case, that’s your site. Google like’s sites with good content, easy navigation, and a site that is clear what it’s about.
The second thing Google wants to know is who likes you ( who you hang out with). In this case what other sites like you, and how does Google feel about those sites. If they are popular, your site is going to pick up some popularity points in this contest. A site’s trust is also very important, is Google confident that the site that mentions your site is on the “good” list.
Google also wants you to be popular with sites that are related to you. No one likes a wishy washy site. Are the sites that like you, related to what you are?
And Google knows who likes you (your site) by what other sites link back to you, or give you a mention.