Category Archives: Social Media

Google Hang Outs Now Available From Your Web Site

This is Important! >>>>>
This is Important! >>>>>
Google disrupts customer service industry

Did Google just disrupt the disruptors?  The
 tech giant recently announced that it is 
offering the technology for a button that will launch a Google hangout directly from a 
company website.  

 Hangouts is Google's name for its 
videoconferencing service that allow several 
people to join the same video chat from multiple devices, including smartphones. 

  A related service, Hangouts on Air, allows a video conference to be recorded directly to 
Youtube.   Originally a part of its Google+ 
social network, it has since spun off into a standalone service.  

The service was announced on the official 
enterprise blog for Google posted by Stephen 
Cho, Head of Google Apps and Hangouts Technology Partnerships  "With this new Hangouts 
button, apps everywhere will let colleagues, 
partners, and customers meet face-to-face
 anytime, anywhere, and work more effectively together with just one click" Cho explained, "A number of our early partners have already 
enriched their applications with Hangouts".   He specifically mentioned several of their 
partners in the sales and customer service space, "Sales reps working in Salesforce.com can automatically kick off a Hangout with their 
account team through Esna; in myERP, a sales 
rep can start a video meeting with any 
customer prospect.    Zendesk helps support
 agents start a Hangout to consult with other agents and internal staff, while Freshdesk lets a customer service agent Hangout with a customer to quickly resolve support issues".

The hangout start button can be configured by any moderately skilled developer and let you 
specify if it starts up a text chat, a video 
call, a video conference or a recorded on Hangout on Air.   Since the customer has control
 of their own camera settings, this 
essentially allows for deployment of an Amazon Mayday- like customer service button on any 
website or app allowing customers to see and 
communicate with the representative, whether they are using their video camera or not.

It seems that Google has once again put a 
disruptive game-changer on the market.   
As described by the CITEworld blog  
http://goo.gl/KlurVp "Pretty much everybody 
has access to Google Hangouts, and Google is
 letting anybody embed the button. Obviously, you lose some of the really deep functionality for customer service agents to go hands-on 
with customers that Salesforce offers, but 
it's definitely more lightweight and almost 
certainly easier to deploy in an application. 

  There's a move towards using collaboration 
and chat technology for better customer 
service. It's going to be really interesting 
to see if Google Hangouts gets further built
 out as an enterprise offering with that kind of service as the focus".

What will this free application do to the 
large number of startups and small software 
companies have developed similar fee-based 
applications?   No one really knows, but the 
news can't be good.   They will likely either have to either adjust and offer more value
 added services, or incorporate the technology into their own offering.   Clearly this is a development in the customer service technology industry that cannot be ignored.

Companies like www.teledini.com, a client of 
ours seem to like the news.  It will bring 
further viability to WebRTC  and Video applications.

The Modern Tool Kit For SEO and Digital Marketing

The Modern Tool Kit For SEO and Digital Marketing

Just in case you are thinking of offering SEO and digital marketing, I wanted to make a quick list of the resources and tools you’ll need to be successful.  A professional digital marketing company or consultant will have access to, or own most of the following.  Some of these are simple resources, like time, and some are web properties like social media accounts and web sites.

Mike closing2Minimum Tools You Need To Do Internet Marketing (specific to Local SEO and Organic SEO)

  • A decent and active facebook page. To Share your content  and engage others.

  • A decent authority and active Twitter page to share your content, engage  and build relationships.

  • A decent authority and active Google Plus page. Same as above – share and engage.

  • A Blog(s) with some authority, updated several times a month with original and interesting content

  • If you are a local company, you will need to be listed and verified in the major local directories.  Starting with Google + for business, but only after you have submitted your exact and correct information the main national “source” directories.  An understanding of how the Local Directory systems work is essential.

  • Relationships with web masters from other related industry sites. You can’t get in to the good parties without knowing someone. (unless you’re famous)

  • Being famous really helps

  • Relationships with Social media firms.

  • A working knowledge of on site SEO

  • Time or money to research online opportunities.

  • Time or dollars, to engage others online through blogs, Social sites, forums, and email.

  • A private network of authority white hat sites is very valuable.

  • A working understanding of white hat SEO  and linking practices for off site work.

  • Patience

  • A Google Analytics and Webmaster account

  • The ability to add pages and make changes to your site on a regular basis

  • Accounts with one of the major SEO software providers.  Moz, Majestic or a handful of others.

  • A passion and willingness to write great content, or the ability to hire someone who can write great content.

  • A basic understanding of P.R. in the digital world

  • Professional relationships with other respected SEO’s

 

Why all of these?  Well, today SEO is still about links and mentions just like it always has been. The difference is what we call a link or mention, and how we earn them.  Note the word earn.

SEO Is Just Good Old Fashion P.R.

Because most of the easy and cheap tactics to get a site highly ranked are long gone. Today you have to earn them through good content development. intelligent and valuable engagement on social sites and forums and any where. Although old fashion link building still is utilized (and in some cases effective) the long term process of “SEO” is now much closer related to the old fashion P.R. world.

In that world, you create an event, that would draw attention from your market through the news media. Today, you create content that will draw attention through the Internet, and the “authority” or at least popular sites your market will visit. Same stuff..  different media.

By Mike Bayes


 

Does Social Media Marketing Work For Small Business?

After a interesting conversation on my Google Plus page based on the question has anyone seen any direct sales results based on their Social Media programs, I came up with the following conclusions about Local companies and how they can use Social Media. You can see the conversation here: https://plus.google.com/u/0/105942183030635544624/posts?cfem=1

Social Media does not in and by itself create sales, what it does do is add value to all your other methods of marketing.  It’s like adding high octane gas to your marketing tank, or 4 hour energy 24 hours a day for your branding, or super vitamins for your marketing program.

Social media is not advertising

Social media is just one piece in a businesses P.R. and Branding

Social media is reputation management.

PR is making the Public aware of your brand and company. Social media plays the biggest roll in this.

On average a new customer will see your message 7 to 11 times before buying. Social media is one – three of these touches.

You can not quantify directly the role of reputation in your sales. You can however use correlation, and then it is clear, selling a known brand out performs the same exact service/product under an unknown brand.  Today Social Media plays a large role in your reputation.

Social Media does not in and by itself create sales, what it does do is add value to all your other methods of marketing.  It’s like adding high octane gas to your marketing tank, or 4 hour energy 24 hours a day for your branding, or super vitamins for your marketing program.

Those are the main points I would make to any small business thinking of using social media.

 

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Search Engine and Social Media Marketing in Denver

SEO and Social Media in Denver

Social Media is hard for many small businesses to understand. I’m not talking about how it works, or what it is, I am talking about its value as a business tool. Search Engine Optimization on the other hand, is pretty straight forward. If your site is ranked higher on Google, more people will call you.

White hat seo symbolizes good ethic techniques...
White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)

The reason we have a love hate relationship with social media is it’s not advertising, and we are use to thinking in terms of return on investment when we promote our services. I would use the term branding when it comes to using social media, and branding, up until recently has been the domain of the largest of large companies.  Branding also has traditional had a very high price tag.

I recently was reading a research study on how new prospects actually found a business. The premise was very few new customers just make a keyword search, click on your site and call.  The vast majority of people had  contact or visibility into the company they ultimately bought from in 3 or more places.  The search was just the last place.

It’s nothing new. Marketing your business is not done through one path. The most successful small and medium businesses understand this, and use every option available for there budget. Social media, with out a question falls into this.  It’s not expensive, and you can laser target your prospects. You want a  potential customer to see you every where they look!

One of our clients is currently one of the fastest growing B2C services in the state, if not country.  We never use one path, we use a minimum of four at all times.

So what ‘Paths” should you use to reach new clients or customers?

Here is a list. What you pick depends on your industry, but first, always start with a very well thought out targeted prospect list!  Who are your prospects, where are your prospects, how do they find companies like yours?

  • Search Engine Marketing (Includes SEO, Local SEO, and PPC programs)
  • Customer referral programs
  • Direct mail ( To very specific targeted prospects)
  • Radio and TV
  • Trade Shows

    First page of a 1928 direct mail marketing adv...
    First page of a 1928 direct mail marketing advertisement for seafood products from Frank E. Davis Fish Company. (Photo credit: Wikipedia)
  • Cross selling
  • Yard and truck signs (B2C)
  • Networking (B2B)
  • Awards
  • Print advertising

And many more. I assume some of you are saying and thinking you have tried many of these and they “don’t work”. Well, you’re right, unless they have been exceptionally well thought out, and targeted, then they probably won’t work.  A branding campaign needs a great deal of thought, experience and great execution, and nothing replaces experience, nothing.  That’s one of the reasons we constantly survey and review what advertising and promotion does work for our clients and other businesses across the country.

If you need help with your companies branding, we have the experience to safely navigate the way.  Call us for a free consultation at 303 500 3053 Ext 1.

 

 

 

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SEO and Social Media

SEO and Social Media.

We all know that social media has to be taken into account when you are trying to promote your web site and brand. The question is, what social media really makes an impact on your sites ranking?  There are lots of studies about this, but the vast majority really don’t look at it through a local prospective.

Our Social Media Test (Facebook shares)

Social Media Cafe

So a few months ago we decided to try and improve a new clients ranking through using only the one social signal we feel is the most important for SEO, that being, Face Book shares. It should be noted the site did have some back links to the homepage, but there had been no new back links in months.

Share our Facebook comment will ya?

We asked lots of local friends who had face book pages to share a post or two from our client’s facebook page. That resulted in 29 different shares. Not much if you are Coca Cola, but a significant amount for a local company. The results were interesting.

Rankings improved with Facebook Shares!

The rankings went from third page on Google for the major key word , to 9th position first page. Now, the keyword would be considered a mid level competitive keyword, so that type of progress isn’t mind blowing, but it is significant.

SEO + Social Media = The new P.R.

Just another case that demonstrates how SEO is becoming more related to P.R.  than ever. The fact is you don’t need social media to have a well ranked site (I am speaking local sites here), but it sure seems to help. No doubt that will continue and become stronger.

That is also one of the reasons we developed www.metasocialweb.com (as a partner). It allows business owners to help other businesses while they get more followers and shares.

Look for more of this

I predict we will see more and more of these type services in the next year as the SEO and Social Media communities start to realize they are very related, like it or not.

If we can help you with your sites rankings and P.R.  call me at 303 500 3053 ext 1.

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Social Media Denver

I asked Lisa Michaud, President of a Denver based Social Media company to write a blog for us on what small and medium business owners should know and do in Social Media. It’s a great post for all business owners interested in utilizing social media to grow their relationships and business.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Set It and Forget it? Not true in Social Media Marketing

So often when I am working with clients on their social media efforts, they comment “Well, I haven’t really looked at it lately.” I am always a bit amazed. While social media can drain time from your business if not done strategically, not looking at your social channels can also leave money on the table. One of the most important strategic exercises you can engage with daily is commenting on your channels and other people’s postings.

Just as a refresher, social media is not just about pipeline development. The overall goal for social marketing is to build relationships with your customers, clients, prospects, partners and vendors in order to:

  1. Increase revenue through direct communication to target audience
  2. Increase profit through deeper relationships with current clients = client retention and brand ambassadors
  3. Increased Brand recognition – Viral marketing effect
  4. Brand monitoring – understand what your market place is saying about you and/or your industry
  5. Marketing research – ask questions to understand your market place needs
  6. Pipeline development – create new clients through viral marketing & brand ambassadors.
  7. Ensure that you remain relevant and live within your industry
  8. Asset to company – ready to sell or find investors? Built in marketplace
  9. Generate site traffic – keywording, SEO links are incorporated into some social sites (LI, TW, FB)

Keep the pulse on the conversations daily or at least weekly to show your audience that you care about your network. If you don’t look at it, neither will your audience.

Lisa Michaud

President

The Startup Launcher

Social Media Systems Designed to Empower Your Voice

www.thestartuplauncher.com

 

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Digital Marketing Consultant Certification

SEO in DenverDigital Marketing Consultant Certification:

Digital Marketing is one of the few industries expected to continue to grow in the next few years. Almost every business wants to have a strong on-line marketing presence that will bring in new customers. A part time or full time career as a Digital Marketing Consultant can be very lucrative for those individuals who have an entrepreneurial spirit, the training and network, to support a full portfolio of digital marketing services.

The number one skill needed for success as a Digital Marketing Consultant? It’s at the end of this piece, but first the 2nd most important skill:

Digital marketing consultants must have professional analytical skills to assess the needs of a client, and what services will bring an excellent return on investment.  There are so many opportunities, that this one skill, the assessment and recommendation ability, will be the foundation of their success, as well as their long term financial viability.

Let’s look at the basic areas a digital consultant must be familiar with:

  • Pay per click advertising
  • Face book advertising
  • Search engine optimization
  • Local search engine optimization
  • On-Line reputation management
  • Content development
  • Blogging
  • Web Site development
  • Email marketing
  • Public relations  (P.R.)

Each area is a business within itself, and few businesses or agencies possess the skills to do more than one or two.. Add to that the natural bias a business has towards the services they offer, and that’s where a digital marketing consultant can provide huge value. Business owners and managers can be completely confused by the number of options and the selection of vendors for each. A Digital Marketing Consultant can provide the expertise and services that make sense for their unique in bound marking needs.

The average cost (Based on the Denver Colorado area in 2011) for the services listed above for a small business vary a great deal, but here are some general guidelines for costs:

Search Engine Optimization: $400.00 to $1500.00 a month.

Social Media Programs: $275.00 to $2000.00 a month

Pay per click management: $99.00 to $500.00 a month (Or 10% of the spend which ever is highest)

Content Development: $100.00 per page

On Line reputation management: $99.00 to $1500.00 a month

Blog produced: (4 a month) can be included in other services or $275.00 and up per month

Web Site Development: $85.00 an hour. Average rebuilds $1000.00

New web Site: Average cost $1500.00 to $7500.00

Email marketing: $50.00 an hour.  Average 8 hours a month. $400.00

Public Relations:  $500.00 to $5000.00 a month.

Consulting: $150.00 an hour.

In our experience the average small business will have a $500.00 to $3000.00 monthly budget. You can see the challenge. The planning and implementation process is the key success strategy for the business. Utilizing the right services in the right order is essential with these limited budgets.

Most Consultants make their income through either an hourly fee, combined with a monthly agreement, or by providing one of the key services and out sourcing the others. Accepting commissions from the vendors they recommend is unacceptable. A consultant must be unbiased, and therefore will earn there keep through the management of the entire program.

If a consultant can provide one of the key services, and has a disciplined prospecting program (sell to the right businesses) they can expect to earn $500.00 to $1500.00 a month per client.  Managing up to 10 accounts a month is about as many as one person could do, but is possible in a full time effort.

Some consultants will evolve into an Internet Marketing Agency and provide the services by outsourcing each one, and making a certain margin on each account.  Much like a General Contractor in construction, they are the manager, and responsible for the success of each component. Nothing wrong with this business model, it’s just important to call it an Agency, and not claim to be a consultant.

The number one skill needed to be a successful Digital Marketing Consultant, or Inbound Marketer.

What most “certification” programs miss, is the number one skill to be successful, that being how to sell digital marketing services. It’s a highly competitive unregulated field, and if you can not sell, you will starve. Depending on your individual financial goals, you will need to spend up to 70% of your time selling in one form or another, or outsourcing that process. That’s the big difference between this certification program, and all the others. We have been sales consultants for over 20 years, and specializing in Internet Marketing since 2003. This program, unlike all the others, will give you the process and training to bring in customers.

If you are interested in becoming a Digital Marketing Consultant feel free to contact our partner company Bayes Squared llc for information on their on-line 6 month programs, which include one on one consulting as you grow your business, or their in person classes combined with Internet webinar training, for a faster start.  Prices start at $2499.00. for the fast start program, which can get you selling in two weeks. You can add new skill sets on a menu basis starting at $750.00 each.

Contact Bayes Squared llc at  bayessquared@gmail.com

www.facebook.com/5StepSalesJumpStart

 

 

 

 

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Social Media Company in Denver

Infographic on how Social Media are being used...
Image via Wikipedia

Social Media, Sales and SEO Go Together.

My One Call in partnership with www.metasocialweb.com is now making your Social Media easy.
It’s all about getting new customers! Let our staff do your social media, for only $ 199.00 a month*.  Add SEO at an incredible price of $279.00* a month for both.

We run your twitter campaigns

With our partner www.Meta Social Web.com we make Twitter easy and your company will be promoted by a large community of local businesses.

Multiply weekly tweets and interactions.  Good for promoting and good for your web site ranking too! It’s your account, so jump in as much or as little as you like.  No fake followers, just real local businesses and people who want to support your business.

 

We run your Face Book campaigns
We Post interesting information about your company and your community.  Growing your Face Book like’s will increase your branding and help with your web site rankings. And with our service your new likes will come from the local area, and be actual prospects for your service. We take care of the basics, so you can take care of your business, and participate as much you like. 

Search Engine Optimization to get More traffic (prospects) to your web Site.

We have been successfully getting client sites ranked highly in local searched for 5 years.  Adding our back linking services to your program can have great results and bring more prospects to your site. Today, SEO, Social Media, and Sales all work together. That’s why Internet Marketing is exploding.

Adding links every month from high quality sites is the key to increasing your rankings! We are researching and finding new sites every week where we can add your company information to increase traffic to your site. Adding your company to www.MetaSocialWeb.com will also give you valuable links and opportunities to promote your business with Twitter, Face book, Google Plus  and all the major players

Call us today at 303 500 3053 ext 1 to get more information, or contact us here

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SEO and Google’s new 1+ service

Social Media Landscape

 

Google 1+

So Google is rolling out its latest version of social media. But something is different with this try.  It may really work!  And if it does, SEO will change forever  and ever and ever. Really.

I am not going to go into what the Google 1+ is. A thousand SEO’s and Social media blogs have already done that in the first 3 hours of the Google announcement.  You can read the Google you tube on it here -> (Good Stuff)

So, as Google rolls out this new Social media system, where you can give a plus (like a face book like) to any of your search results, and your Google network will see those, and the site’s you and others like will be elevated (one can assume) in the search engine results The SEO factor that is clearly and with out question the most important is the one thing that never changes. Great content.

You can do all the back linking, on site tweaking , meta description re working, navigational assessing, you tube professing, and none of it will beat driving traffic to your site by having amazing, interesting, unusually engaging, fun and sharable (I think I made that word up) content.

Because Google is moving towards the individual and their social network (google profile required) being the SEO.  So even though some businesses have spent a huge amount of time and energy on all the SEO tactics in the SEO Moz, SEObook and all the other universes, it all comes down to this.

 

Be Interesting.

Like I said in any earlier blog. Search engine optimization is easy! It was a popularity contest for Google’s attention. Now its a popularity contest for your attention.

How to be Interesting. Well, just look at what catches peoples attention,  and then go look at your on line stuff. Would it catch your neighbors attention?

A good example:

The blender company that did the video’s on how its blenders can blend anything including a I-phone.  I watched it, I told my wife and friends about it, and when we want a really great blender I will most likely go there again. www.willitblend.com/videos.aspx?type=unsafe&video=iphone4

That’s Interesting! (and Funny, and engaging)

Now I see national sites doing a lot more research, fun, and great content than local sites.  The reasons don’t need to be stated. But…I will any way… resources. Time, money, talent, cash flow. all that. But we in the Local world, that being those of us, which is the VAST majority of us, who work, play, sell, and buy primarily in our own little towns, villages and cities,  must start doing something that we are not all that good at. Yes. Be Interesting !

Future SEO =  finding and developing Interested and engaging web properties and spaces.  Content and Marketing creatives rejoice. Your time has come in the SEO world.

 

 

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Social Media Search Engine Optimization Page

So here is the concept. One page on a site that your clients, prospects and friends can find all the places you are on the Internet.

Yes, I know they can see all your Icons on your site. But here is the difference, with a Social Media page, dedicated on a site with nothing but Social media pages, you and other business owners can return the favor by getting an email that they have liked, followed , or reviewed your company and going and doing the same for them.

Here is a concept page. What do you think?