Tag Archives: Local SEO Denver

Face Book Shares and SEO

The conversation continues in the SEO circles concerning how facebook shares effect a sites ranking.

In a recent blog on SEOmoz , Matt Peters goes into great detail to test the relationship between a web sites number of face book shares and it’s ranking. You can read it here

http://www.seomoz.org/blog/does-google-use-facebook-shares-to-influence-search-rankings

For those of us who do not possess a degree in advanced mathmatic’s, it comes down to this.  If a Site get’s a lot of shares, it’s because the page or site is interesting. Interesting web sites get lot’s of attention, and getting a lot of attention brings better rankings.

So once again, the best tactic to bring up your search engine rankings is to be interesting, and be clear.  Some of the better rated sites we have developed or worked on do not have contest pages, or cartoons, or tips. What they do have is very clear information about what the visitor came to the site to get.

This is very good news for the small and medium business owner who doesn’t have the budget or time to put together a multimedia extravaganza produced by the top marketing minds in the Industry.  All we need to do is be very clear and informative on what our audience wants.

The mistakes we see are trying to be to many things to to many people on a page or site. If you sell both Carpet and Tile, you have two different audiences that over lap.  Better to have very two different  sections on your site.  Be clear and communicate one message at a time.

Think through what a person wants when they come to your page. They want to trust you, they want to know what you sell (brands and styles) they want to know your where you stand on pricing, and they want to know that you are popular.  You can get all that in the fold.

The best bounce rate we see on client sites is one of the most simple sites in it’s category. Highly ranked, and a 4% to 12% bounce. It’s simple, clear, and attracts the right people because of those elements.

 

 

 

 

 

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If Google Was an Air Traffic Controller

A small passenger plane lands in Toronto at Pe...
Image via Wikipedia

If Google was an airline traffic controller, and your site was a plane trying to land, the communication might start like and sound like this.

Stactic…..

(Your Site) Good day  Google master controller, this is site IP 123,76.900  requesting landing on your front page under vector keyword category of “travel to Europe”  over

LONG PAUSE……

(GC) Static:  ummm IP 123,76.900, this is Google master controller……. Static….  umm we can not understand your request, can you change your meta data so we can understand you? . IP 123,76.900  recontact after changes if you like.  Good day over   static

Long pause

Static….  Okay dokie Google master controller,  have corrected the data, and all should be well. Request landing on your front page,  vector keyword “travel”  Over.

Long  Long pause

(GC) Static…….  Umm IP 123,76.900  please stay in holding pattern, we will get back to you as soon as possible.  In the mean time you may want to view our help forums, Over

Static…  Google master control, this is IP 123,76.900,  have check the other frequency and found some help.  Am making additional data changes to the site,  and will be requesting landing once completed.  …  should note  that I am running slightly low on traffic to the site and will need some visibility soon.  Good day  Over.

Static…

(Your site) Google master control, this is me, IP 123,76.900.  Data changes made, can you check for clearance onto your front page under Travel?  over.

Long silence…..

Static  .

(Your site): Google master control.  this is IP 123,76.900. I am begging.  Over

(GC):  Static…….. IP 123,76.900,  we have reviewed your data, and are having difficulties approval landing.  Have a nice day.  Over .

static

(YS) Google master controller for the love of gawd, we are dieing here. I told my boss we would have good traffic weeks ago….just give me a hint.!   good day  Over.

Silence

Your Site:  umm Google master Controller, boss just mentioned PPC would be cheaper than me.  I have check with more of your “help” forums, run a report and adjusted what I believe may have been the problem with abundant stuffing of certain words  ( 19% was a little high?). Please check and approve my request to land on your front page… vector… ummmm  traveling to Europe from Chicago?….  over.

(GC) IP 123,76.900,  We are now reading your data.  But because no one else is, we can not approve your landing at this time.  Thank you, and PPC is always a good option…. over.

Static

(Your Site): Google master controller, this is the new pilot of IP 123,76.900.  Please accept my apologizes oh great and mighty Indexer of all knowledge. We have started a PPC campaign, and are now sending your family $7000. a month.  I have also added significant content to the site, hoping to attract attention.  Requesting clearance to land on your front page under vector,     ummmm  ….   Static… Travel to Europe from…ummm… Paducah Kentucky? ? Over.

(GC):  Static …IP 123,76.900.  Sorry,  Your load times are to high to give permission at this time..  Over
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Is this how it feels to some of us?  Feel free to add to the landing dialog in the comments!

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Denver Local SEO is more than rankings

Local SEO should be more than getting your site ranked well on search engines. You need to also think what your web site ranking will look like!

Given the choice of being first for a category with no reviews, or third with 10 great reviews I would go with the third spot, and the reviews.

Which one would you look at?

Reviews bring positive attention, and will more than likely bring more clicks to your web site.

There are several other factors that will affect how Google displays your web site. You need to manage all of those to get the right people to your site.

See more about us at www.salesjumpstart.net