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Purchase Guide to Advertising

The Small Business Purchasing Guide to Advertising

20 years and over 200 million dollars in sales generated for small and medium size businesses have taught us a few lessons about growing sales and how to advertise. As a business growth consulting company, it’s important we communicate the best practices for researching and buying advertising to our clients and any interested small businesses.

Did you know that experts suggest that 70% of advertising dollars are wasted! My experience seems to confirm this.  Here are the key lessons and tips that should save you a ton of money, and bring you better prospects.

When deciding on where to advertise for new customers –

Three Good References Do not advertise or utilize any source until you have spoken with and received three good references from current or recent advertisers with services similar to yours.  If a company can not provide you with references (again from services or products like yours) DO NOT USE. Sounds so simple. Very few companies do it.
Long Term Customers Does the advertising you’re considering have long term customers who utilize it over and over? Companies don’t stop using good advertising methods. Ask them for the last year’s worth of their product (if a magazine, direct mail piece, or other print) and see what the turn over of advertisers is. If it’s a non print opportunity, ask for references that have used the method for at least a year.We research new advertising opportunities for clients every year. 90% get a thumbs-down just based on the above.
New Advertising Opportunities DO NOT USE new advertising companies.They have no history and some of the largest money wasters are new companies with great stories. If it works they will be around when it’s proven and safe for you to spend money with them.
Don’t Get Sold! The word sales means to persuade. Don’t let a good sales person make your decision. The sales person is there to provide information to you so you can persuade yourself. Think of sales reps as information givers, and you be the judge based on facts.
Image Only advertise with companies that attract your type customer. Coupons attract price buyers. If you’re not a price seller why would you waste your money advertising to the wrong type prospect?
Design Image Have a professional design your advertising if you’re not a marketing guru.A well thought out and designed advertising piece (Web Site, Social Media, Direct mail, Yellow Page, magazine, TV buy, Radio and  other) will generate three or four times the response as the generic owner or non marketing pro produced advertising. For a few hundred dollars you will see a huge impact on the response. And it’s a one time investment. 

Don’t have the company providing the advertising do the advertisement or your ad will look and sound just like all the others.

 

As an example, I see companies use Pay-per-Click advertising on the Internet attached to a cheap and poorly put together web site all the time. They’re getting 25% of the response my clients get for the same money because they only spent a few dollars on a web site. For an extra $1000, they could sell four times as much!

Don’t Advertise Until You’re Ready to Provide
Great Service
I had a friend that spent a lot of money on hosting a live remote radio program at one of his restaurants. The turn out was excellent. So good in fact that people had to wait a long time and the staff was completely swamped. The service was poor, and they ran out of many items.All they accomplished was spending money and sending hundreds of potential customers away never to return.
Free Advertising and Marketing Any advertising and marketing that works is in essence free. It’s throwing away money if it doesn’t. Do your homework.
The “It Takes Repetition for Advertising to Work” Line Yes, you need to continually reach your target in new and different ways. No, sending the same direct mail piece and getting a bad response time after time does not qualify as a good plan. If it’s not working after the first one or two times -stop it, and figure out what’s wrong.
Change Your Message Sending the same post card, letter, direct mail piece, or saying the same thing over and over in advertising is another waste. Plan on changing your offer, or message every chance you get.Learn from the big guys. McDonalds is always offering new incentives, or products. You know what? They do it not to sell you a new sandwich; they do it to keep you listening.
To Everything There is a Season – Time Your Advertising Buyers purchase your service or product at predictable and logical times.For some companies this is a “season” A landscaper in Denver is going to sell 70% of their customers during four months of the year. Spending advertising dollars in December for a landscaper is wasted dollars. Know your customers buying cycle and advertise in these periods. 

Did you know for instance that a direct mail piece or flier that arrives at a home on Monday will get two or more times the response than one delivered on Friday for a home improvement company? You may save .05 with a company that delivers whenever they want, but you’re losing response and a lot of dollars. Are you advertising to save money or sell more customers?

Happy Customers Referrals from happy customers are hands down, no question asked, flat out, absolutely, bar none, I am not joking – your best advertising. Yet, referrals are a lot like the old saying about weather. Every one knows about it but no one does any thing about it.Have a referral program in place for every customer. Make it the foundation of your advertising program. I have purchased several referral program guides and developed and implemented referral programs for many clients and every one of the companies that I was a partner or owner of. Nothing beats referrals. If you do nothing else, start a good referral program. Track it, promote it constantly, and focus on it. 

The first sign for me of a company that needs our services is they have no defined referral program. Our company does 90% of our business through referrals.

Be a Sharp Shooter Target and reach.It can save you a lot of money. If you don’t know who your ideal prospects are down to their shoe sizes, you’re spending way too much money reaching them. 

In today’s database world, you might be surprised how targeted you can become with your advertising. Once you have your market truly identified, your cost to reach them will go way down and your response will go way up.

 

 

 

 

Spend Every Dollar You Have If a specific advertising method is working, spend everything you can on it as long as you can support the new sales. Why companies have some methods that work, and then continue to use others that don’t will always amaze me. Spend your time and money on the stuff that works. Find more of it; spend more on it, until you maximize its return.
Margin and Volume – Define Where You Advertise The margins you have in your service or product will define your method and budget for advertising.A large volume of potential customers brings down your cost of reach. 

A large margin allows you to spend more to reach your target.

 

If you have a large volume of potential customers with a large margin of profit (or gross margin) – you can advertise a lot. If you have a small volume of potential customers (a service or product for a specific small category of customer) and a small margin – you’re going to be limited to the methods you employ.

 

A business broker knows that they may only see 10 or 20 good new prospects a year, which is a tiny market, but their margins are good. In this case they will have dollars to advertise wisely. McDonalds has a huge volume and an average margin. They can advertise a lot as the cost of “reach” is very small.

My One Call, LLC 2015

 

 

Those are the top tips. If you utilize them consistently, I am confident that you will save money (which goes right into your profit) and produce more revenue for the dollars you spend, which produces more profit!

 

Feel free to pass this on to any other business owners or managers that you think would find it of value.

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No Time to Blog? We have the solution

No Time to Blog? We have the solution! And it’s pretty cool.

Number one complaint/issue I hear from business owners and managers is they want to write blogs and add content to their site, but just can’t find the time, or don’t feel they have the creative resources.

I get that.  It’s hard. Many a time I have seen a business owner spend half a day on a blog, and then post it, hoping for amazing results.  Or, I have seen them write one or two and then stop.

Blogging is about consistently adding quality information to your site, and giving your visitors what they came for. It’s not about search engine rankings, and it won’t be anything but a waste of time if you don’t focus on those two elements, quality  and consistency.

So here is a pretty cool solution for you.  Instead of spending all that time on writing, just list the top three or four questions you get about your business, and answer them by using a Live Google Hangout video which will be recorded and hosted on YouTube free.  Now send the URL to a transcription service, who will charge you $1  a minute to send you a transcription of your video.  And …. there you have the blog.   You may need to spend 20 minutes cleaning up the transcript making it more readable.  Once you get the hang of this, you can do one when ever you get the itch, and have a good question to answer

I’ll add the pro’s and con’s to this blog a little later in the week. And I’ll also give more detail on how to set these up, or make a much bigger production using  this as the foundation of your web visibility programs by adding professional production, a professional host of the show, A YouTube channel, P.R..a and SEO all to the system.

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Duplicate Content Won’t Hurt Your Site Rankings

For years there has been an ongoing discussion about the effect of having duplicate content on your web site. The more extreme view has been it was a clear ranking killer, and that you would be “penalized” by the search engines if it was found on your site.

Yesterday The SEM Post cited Gary Illyes , a Google employee, as saying at a major conference that he stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter. Read the article here http://www.thesempost.com/duplicate-content-penalty/

Bottom line is you can use duplicate content where it makes sense without being concerned that it will hurt your rankings. You should also be aware it won’t help your rankings either.

I see a pretty big surge in posting good content from other sources coming up. Many businesses are always striving to add content, but don’t have the time or resources.

This is Important! >>>>>
This is Important! >>>>>

I see nothing wrong with the practice as long as the original author and site gets the credit, and it has real value to your visitors, who may not have been exposed to it in the past.

So how can you use this to add content?  Well, many business have old blogs on other sites, or testimonials on other sites. You can copy and “re-purpose” those old blogs that you posted on e zines or a bunch of other sites we all may have used in the past. You should update them of course to reflect what every changes have happened in the world.

You can also post a recent blog or article that caught your eye, that your audience may not have seen, adding your own take, and comments as well.

 

Sell Online Without SEO and Social Media

There seems to be a general consensus that a business must use search engine optimization to sell online or generate  inbound leads and new revenue from the Internet. Some suggest that a business must be very active on Social Media as well.

Much of this discussion is based on the buzz and constant promotion you find online from those companies that sell SEO or Social Media services.

This is Important! >>>>>
This is Important! >>>>>

The truth is, a business may be better served using an old fashion approach to generating leads and new customers online: Advertising.

Prior to the Internet a business would have three primary ways to generate new customers.

  • Advertising
  • Promotion
  • Word of Mouth

So you would list your business in the major Yellow Pages, and directories for a price established by the size of ad and placement, and you might pay for advertising on T.V, Radio or Print.  In any case, you paid for the exposure.  Honestly, it was a far simpler way than it is today.

You can still use the same system, and skip all the complexities and expense of using SEO or spending hours a day on Social Media.

Almost every major portal online has an advertising program.  You can buy advertising on:

  • Google
  • Bing
  • Yahoo
  • Almost any search engine
  • Linkedin.com
  • Yelp
  • Online yellow pages
  • Facebook
  • Twitter
  • Content distribution companies

And then there are probably just as many opportunities to advertise online in your market niche or geographic area.  For the construction Industry and residential contractors,  sites like:

  • Home advisor
  • Angie’s List
  • Dave Logan (Denver area)

If you are selling to home builders Hanley Wood offers many great advertising opportunities.

The list for every business type to advertise on is extensive.  So , you can see how you can in fact reach your target markets without being ranked on the first page of Google.

1 + 1 = 2Think about it….  for every business that has a top 3 spot on the search engine results there are thousands that don’t, yet still can generate new business online.

One of the big advantages to utilizing advertising online is this simple fact. If  and when Google changes the algorithm  you won’t lose all of your traffic. Something that can happen when you rely primarily on search rankings for traffic.

Advertising has to be well thought out of course.  And it does help having someone who knows the “landscape” managing  the program, so it can be tracked and analyzed to maximize the investment.  But even the smallest of businesses can advertise on Facebook for $50 a month, or use co-op lead generation sites like Thumbtack to buy new leads.

With all that said, a great SEO and Social Media program can bring in a better return on investment over time, but you don’t have to wait, you can start advertising as soon as you like, while the other programs build.

Most of our long term clients, even after the search engine optimization has been successful, will continue to advertise to “fill in the gaps”.  The advertising budget certainly is much smaller, but still serves a purpose.

If we can help you with your Web Visibilty please call us at 720-254-1234 for a free 30 minute (ish) discussion.

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Top Lead Generation Sources For Contractors.

Looking at how our contractor clients found new leads in 2014 and early 2015 can help you understand how to generate more sales in the next year.

We work on marketing plans that include primarily long term lead generation programs, because they by their nature generate a better return on your investment.  We also understand that if you don’t have a good size customer base who is referring new business to you, you need to have short term lead generation programs in place.  These will have a lower return on investment, and need to be closely analyzed before you spend any money.  It’s just as easy to lose money on a poorly executed short term lead generation program as it is to make money.

Types of Short Term Lead Generation Programs Ranked by success.

  • Google pay per click advertising.: It’s risky if you aren’t experienced in producing Pay Per CLick programs.  You will need a good landing page, a decent offer on that page, and understand how to set up the ad words program using the right type of keywords ,  lot’s of “ad groups”, the right Geo-Targeting,  the right bidding strategy  and time of day targeting.
  • Door Fliers: For certain industries these can be produce leads. Time of year, service offering, demographics targeted demographics will all be important to the success of a program. Volume is very important as well.  Think 10,000 doors not 500 when budgeting.
  • Yard Signs
  • Print Advertising. Careful here.
  • T.V. and Radio. Don’t do it unless you sell a high margin, high volume product (windows) and only do it at the right time of year
  • Co-op Marketing. Think Home Advisor, or Team Dave Logan.  Once again, you need to be very careful in how you approach these type advertising opportunities. Easy to loser money if you are not prepared to go “all In” on your full sales cycle. You’ll also have to have different expectations on closing percentage.  This is about the lowest form of lead.

Long term Lead Generation Programs:

oddly enough, last years top source has moved to second. That may be based on new demand in the residential construction area.

Number One Lead Source:

  1. Search Engine optimization,  local SEO and web visibility programs. Organic and other internet listings out performed referrals by a pretty good revenue margin last year. Web visibility also includes many other aspects of Internet marketing, including video, YouTube, Social Networks and more.
  2. Referrals from former customers
  3. Referrals from professional’s and networks
  4. Charity and community involvement. As in most things in business, relationships matter.  Although you may not see a large amount of new revenue, it will help your branding, and you are doing the right thing.

More to follow on the long term programs that we see as the most successful, and truly generate 80%  of the revenue for the companies we work with long term. Stay tuned…

See more about our lead generation for contractors here: http://www.salesjumpstart.net/blog/contractor-marketing/

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How to Sell Business Services Using LinkedIn.

How to Sell Business Services Using LinkedIn.

In the continuing series of how to sell Business and SEO services, and based on our premise that relationships are what really sell, I wanted to give you a great tool and process to sell more services.

LinkedIn is the world’s largest business social network. Chances are the vast majority of your clients have a LinkedIn profile. On that profile is a list of their connections. Doesn’t it make sense to take a look at all of your clients connections, making a note of the industry and position each connected person is in, and then ask your client for an introduction?

Step One

The first step is to request to be added to each of your clients LinkedIn account. All you need to do is search LinkedIn for their names, and then request they add you as a connection.

We encourage our sales coaching clients and any businesses that sell B2B, to actively, and prolifically ask for referrals from clients. The big challenge most of your clients/customers will have giving you a referral (and I find this true time after time) is trying to figure out who to refer you to. The process of knowing who their connections are on LinkedIn, and asking directly for a referral to that very person, will increase your referrals a ton.

Give it a few weeks if needed

You may need to give it a few weeks before many of your clients respond to your request to be connected, as they may not check their account all that often. For those you don’t hear back from, send them an email and ask that they add you to their LinkedIn connections.

Search their connections

Now that you are connected… go search those clients’ connections! Make a note of the people you think will benefit from your service, and then… write a template email that you can give to your client that recommends a business speak to you about your service.

Send a request for an introduction

Send your client a request for a referral to the identified prospect, and add the email template to the bottom of your email. End your email with something like….

Mike, I wanted to make this as easy as possible for you so I have included a brief introduction of my company for

_____________ (Name of prospect) below. Please feel free to just copy and paste it into an email to _______.

You have now eliminated almost all the reasons you don’t get referrals from Clients. You have identified the person(s) they can refer, you have written the copy they need to send. You will be surprised how many of your clients will happily refer you to non competing businesses.

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How To Increase Your Conversion Percentages.

How to close more sales by increasing your conversion percentages.

A conversion meter system is simple, and if you apply these tactics to your product, your sales conversion rate will increase fast.

People and companies buy based on a lack of fear of doing so. Some people call it trust, but you can trust a service or product and still have substantial fear about buying it.

Let me give you an example. Assume I have an old car I don’t use much but keep it around as a backup car for the family, kids, and guests. One day it starts leaking all sorts of fluids. I may trust the company that I am asking to fix my old car that they can fix it, but my fear may be, will paying for the repair be worth the money, or should I just buy a new car. I am not going to hand over the keys unless my concern is addressed. The car isn’t worth all that much any way.

So it’s not about trust, it’s about getting rid of the fear.

A really smart auto repair company would not only convince me I could trust them (using testimonials, and certifications and all that) but they also would be prepared to “step into my shoes” and let me know that even after I spend the $1500.00 to fix the car, that I could still sell it (fixed) for $4500. If I don’t fix the car it’s only worth $1000. So it’s a net gain of $2000.00.

Now I am ready to get it fixed.

So step one in increasing your sales conversion is identifying what prospects fear when they buy from you. This can be tougher than it sounds. And if you are smart you will ask people who bought from you in the past to tell you what they feared, instead of just winging it.

When it comes to SEO (search engine optimization) services the fear is pretty easy to figure out. Clients fear that 1, It won’t work. 2, It will work but they won’t get many new sales to cover the expense. And 3, that they don’t have enough money in the budget to do the program.

So lots of SEO companies guarantee that the site will be on the first page of Google… what ever that means. (You always have to ask, “or what” with a guarantee. Is it all your money back? Is it they will do more work until it is? And if so what time period are they talking about? And then again, or what?”)

But that only helps with the smaller fear. If you want to eliminate, or greatly reduce all the fears you may need to do a performance based pay model, they pay you based on what actual sales come through the program), and a payment plan that fits the clients budget.

The interesting thing about doing all of that to address and get rid of fears is, you will usually make more revenue and profit when you go the extra mile. you can charge more on performance based programs, andyou can charge more on payments plans. So over time, you end up with a higher margin.

Addressing a clients fears will bring up your closing percentage as much as 50%. It’s worth the thought process and time to figure it out. Feel free to email us if you need some help with coming up with these fears, or just want to run then by us.

The next big thing in your improving your closing percentage is talking and presenting the stuff your clients WANT! Selling what they need will kill your sales fast.

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Web Visibility Should Be The Goal, Not SEO

SEO (Search Engine Optimization) is the process of making sure your website ranks well in the search engine results.  Today, that’s only a piece of driving quality traffic to your site.

Here is a partial list of what areas a good web visibility program will take into consideration when developing a plan to increase your website visitors and the conversion of those visitors to customers. When we provide SEO services we are really providing much more to insure you get results.

  • Untitled designLocal SEO
  • Pay Per Click advertising. (we include this in the majority of our SEO – web visibility programs)
  • Social Media .
  • Should you be on every social network, posting and engaging every day? Probably not, but you should have a profile on all the major social platforms, just from a visibility standpoint
  • Content development and distribution.
  • You Tube channel with educational content.
  • Public Relations.  Yes, both digital and traditional P.R. can be a huge asset to your brand and visibilty.
  • Social Media advertising.
  • Customer reviews.
  • Other web sites. Lets face it, if a prospect searches for your type service and the first result is “yelp”  you should be on yelp.
  • Newsletters and Building an Email list
  • Site promotion on signs, and promotion materials.
  • Online testimonials for other businesses.

Web visibility should be the start of any Internet marketing program. Local search engine optimization is certainly important, but a great program will bring your site quality visitors even with out high individual rankings.  The fact is moving a site up in rankings can take time, so to maximize your investment getting traffic to your site adding and focusing on all of the above will bring in revenue faster.

If you would like a free 30 minute consultation on how visible your business is online, please call us today at

(720) 254-1234

Mike Bayes

 

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Visitor Value and Bounce Rates for Local SEO

Visitor Value and Bounce Rates for Local SEO.

When it’s all said and done, the ultimate score card in a  SEO program (or web visibility program) is quality visits on your site. Those being visits that result in some predetermined action on the visitors part.

1 + 1 = 2Actions might include a request for an appointment, request for more information, to be added to your newsletter, downloading a free piece in exchange for their email address, and many other possible desired results from the visitor to your site.

This is where bounce rate can be a very interesting factor.

It’s clear that the higher the bounce rate on a site, the less valuable the overall visitor traffic is (with some exceptions).  But you need to know how valuable your quality visitors are to understand how your site is performing.

That’s why we use a visitor value formula to determine the quality of traffic to a website, as well as the standard formula which is just actions as a percentage of total visitors.

The reason we look at it this way, is your site may be attracting a large number of visitors from searches or referral sites that are unintended traffic. You can’t control what odd terms Google may rank your site for if you didn’t pay very close attention from day one of the loading of your site online. So after a few years, you may be seeing a group of traffic that has low value, and is very difficult to manage.

This is Important! >>>>>
This is Important! >>>>>

An example of this is we have a client that ranked on the first page of Google for the term glass bar, and a third of the sites traffic came from searches for, you guessed it, “glass bar”.  They don’t sell glass bars. They just happen to have a picture of one on the site that had that term in the alt. tag.    So it’s not really fair to calculate those visits into a value visit. And because the vast majority of those visits end up as bounces, you will get a better picture of how a site is converting visitors (who find the site through the intended search terms or categories) by weeding the visitors who bounce out.

It’s pretty simple, and can change your perception of how your site is performing.

Calculate Value Visitors

Take your gross number of visitors in a given period (week, month, year).  Reduce it by your bounce rate percentage,  then use that number to calculate the conversion percentage for your site.  That being the number of value visits that end up taking an action. This is the number that you want to see as high as possible, and will vary depending on the action you are calculating, and the industry you are in.  For many of our clients we would like to see a 7% to 10% value conversion of the “value visitors”  and for this purpose won’t pay much attention to the gross number of visitors or the conversion percentage associated with that group.

Lets use  a simple and real example of two sites looking for the same result  (A request for information) with the numbers adjusted to make the math easier but still reflective of the real numbers.

Site 1.1 + 1 = 2

Visitors per month. 300

Bounce rate  is 15%.    Value visits = 255

Requests for Info is  20 which is 8%  of value visits.

This site is hitting it’s goal of converting value visits into actions.  And also has a very good over all bounce rate, indication that the content and web visibility program is doing it’s job.   To be honest, we’d like to see a higher bounce rate with  more traffic. Maybe the SEO is to focused and not casting a wide enough net.

Site 2.

Visitors per month 1000

Bounce rate is 60%. Value Visits = 400 or 40%

Requests for information is 16 which is  4% of value visits.

This site has good traffic numbers, but isn’t converting as well even for the “value visitors”. In this case you need to ask:  why aren’t we getting visitors who stay on the site and view several pages, to take an action?  There can be many causes, page design, no call to actions, content geared towards education and not conversions and many more.

With site number 2, the cause is actually pretty interesting. This site’s center piece is a fairly advanced cost calculator,  that is intended to “weed out” prospects who don’t have the budget, or are looking for a low cost company. So in this case, even some of those “value visitors” are not the ones we want to take an action, and therefore a 4% conversion is doing it’s job.

Okay… I m started to feel like Vizzini in the Princess bride, so I will end this for the moment.

If you would like more information on how to determine how your website is performing give us a call, or feel out the contact form below. We offer free 30 minute consultations.

Mike Bayes

720-254-1234
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SEO Is Just A Google Popularity Contest

Search Engine Optimization is a Google Popularity Contest. (Updated 02-20-15)

Last week I was asked by a new client “Is search engine optimization really that hard?”… Well… no.

Either is building a house, or running a restaurant, or installing I.T. networks or fixing your car. But in each of those cases most people call a “professional “.  The last time I put a new battery in my car I scraped my hands, and lost a nut in the motor, as well as a piece of the wrench I had borrowed to do the job. (That’s a true story). Yes, I am not a mechanic.

To understand what S.E.O. is about you need to think of your web site as a high school kid who wants to be popular.  Because that’s really what SEO is… making your site popular in search results.

Make your site attractive

 

Shovi Websites   Full Service Web Design   Email MarketingSEO is really a popularity contest. Your site needs to get Google’s (and Bing’s) attention. So, just like in high school the popular kids (as I recall) are attractive, unique, and stand for something.  That’s what Google wants in your site. It should be built attractively with out a bunch of nonsense and clutter. Well organized and very clear about what the contents are about.  In S.E.O. we call this part – on site optimization.  And without it, nothing else is going to help your site win a popularity contest.

Get other Sites Attracted to your site (Play match maker)

Google needs to see that not only are you all of that, but other sites are attracted to you. The more sites that Google thinks are attracted to you the better. Then of course, Google does have some standards of who they deem popular, so they want to know that the sites that you are attracting (based on what your site is about) are also popular and trusted sites. These sites are need to be relevant to your site.

So the more friends (other sites) you have (linking or mentioning you) the more popular your site will be in search results. And those “friends” need to be popular and trusted, as well.

Host the party! Get invited to the events!

If you get all that going for you, they also want to see that you are social.  I mean, you can not be popular if you are not social right?  So hanging out on Google Plus, Facebook, Twitter, Linked In, and other social networks is good.  And the rules about Google liking your site then apply to how impressed they are by your social activity.  Who comes to your party, and do they like your party.

Be the Quarterback! Attract a crowd!

 

So is your site the high school Quarterback or Cheer leader?  Or is it the chess club member?  Or is it like I was in high school?  I hung out with just about every group, got invited to a few social events, and spent most my time playing guitar in a garage with 3 or 4 other almost invisible kids.  In the world of Google and search you want your site to be the Quarterback, or Class president.  Every one knows what it stands for, it’s attractive has many

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Friends, and is invited and does host lot’s of social events.

Now once your site is attracting the right friends, Google wants to see if they stick around at your “party” or just check it out and leave.  If your site visitors like your site, they’ll stay for awhile, and you won’t see them jumping over to other sites like yours because you have given them what they want to see.

See… it’s easy!  Professionals just know more about how to make a site more appealing to the robots and public, and they know how and where to get the attention of all the other sites that you want to like you.

So as you contemplate all of this, remember,  it starts with your site. Good content that addresses the questions and the curiosity of your visitors.  If you are talking to a SEO firm that isn’t focused on all of the above, and your sites content, your talking to the wrong folks in 2015.

If I can help you with your sites popularity please call me for a free consultation.  303 500 3053 ext 1

Mike Bayes