Ok, I know this isn’t about SEO, or marketing, or increaseing your revenue. We just happen to feel that as a community, small business owners are with out question the least represented, least understood, and least listened to.
That’s why I actual read the white house blog from time to time. That link will take you to an interesting blog on small business health care. Did you know we pay on average, 18% more for health care than larger businesses.
And that’s with out factoring in the type of care small business plans provide.
One of the challenges we face in business is a clear description of what a business does.
We are a sales acceleration firm. As such, we do a lot of SEO in Denver, as it’s difficult to find a business who can not benefit from a strong SEO program.
That is why you will find so much information on SEO on this blog. Scroll down to find that most of these blogs are about search engine optimization and Internet Marketing.
But, we also offer sales coaching for business owners and senior managers. Sales coaching is not sales training. It is a process to accelerate your businesses sales through a proven system.
I coached two of Denver’s fastest growing companies (as named by the Denver Journal in 2010). And we still do the SEO work for both. But I can tell you that the SEO without the sales coaching would have been far less effective in what every business really wants. It’s not about higher rankings, it’s about more revenue.
If you want to see more on our sales coaching you can view it here.
It’s really the same thing. In our sales coaching, one of the main topics is how to sell more through business relationships.
Local SEO is just an extension of that principle. Your site needs to “build good relationships” with other local and national sites to attract attention.
In business you want to first, build great relationships with your current customers, and then build strategic relationships with other companies that can promote your service, and in turn you can promote theirs.
The bottom line on building better positive relationships in business is finding ways to support your customers and network in new and valuable ways.
Ask not what they can do for you, but ask what you can do for them.
A good step would be offering to write a letter of reference for their services, and allowing them to post it on their web site. Testimonials are an important part of building trust, and they should jump at the offer. It’s good for their site and company and if you add your business information to the testimonial include your web site, and that’s a plus for your SEO.
I truly believe that the way you advance your business is by helping others advance theirs. And just like with good local SEO, make sure you chose the companies you promote carefully, as you will be judged to an extent by their reputation.
When we explain SEO, or search engine optimization, to business owners, we explain it in this analogy.
SEO is like a popularity contest back in high school. Every one wants to be liked by Google. So the first thing is Google has to like your looks. In this case, that’s your site. Google like’s sites with good content, easy navigation, and a site that is clear what it’s about.
The second thing Google wants to know is who likes you ( who you hang out with). In this case what other sites like you, and how does Google feel about those sites. If they are popular, your site is going to pick up some popularity points in this contest. A site’s trust is also very important, is Google confident that the site that mentions your site is on the “good” list.
Google also wants you to be popular with sites that are related to you. No one likes a wishy washy site. Are the sites that like you, related to what you are?
And Google knows who likes you (your site) by what other sites link back to you, or give you a mention.
We see a lot of businesses who have attempted to do search engine optimization on there own.
In many times they have read a few blogs, talked to a few web design firms and tried there best, but rarely do they get first page results, if they get any results.
I think the reason is pretty simple. Experience is the key attribute when it comes to SEO. I read many of the top blogs on how small businesses can do their own SEo, and in most cases the advice is good, but way to little real information.
I am thinking of offereing a DYI guide to SEO, which would include the current back links that we know are good, as well as updates monthly on new links and new developments with SEO and Google. If a business had this information they would have a much higher percentage of success. It would include the basic on site tactics as well.
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search engine optimization in Denver