It’s really the same thing. In our sales coaching, one of the main topics is how to sell more through business relationships.
Local SEO is just an extension of that principle. Your site needs to “build good relationships” with other local and national sites to attract attention.
In business you want to first, build great relationships with your current customers, and then build strategic relationships with other companies that can promote your service, and in turn you can promote theirs.
The bottom line on building better positive relationships in business is finding ways to support your customers and network in new and valuable ways.
Ask not what they can do for you, but ask what you can do for them.
A good step would be offering to write a letter of reference for their services, and allowing them to post it on their web site. Testimonials are an important part of building trust, and they should jump at the offer. It’s good for their site and company and if you add your business information to the testimonial include your web site, and that’s a plus for your SEO.
I truly believe that the way you advance your business is by helping others advance theirs. And just like with good local SEO, make sure you chose the companies you promote carefully, as you will be judged to an extent by their reputation.
When we explain SEO, or search engine optimization, to business owners, we explain it in this analogy.
SEO is like a popularity contest back in high school. Every one wants to be liked by Google. So the first thing is Google has to like your looks. In this case, that’s your site. Google like’s sites with good content, easy navigation, and a site that is clear what it’s about.
The second thing Google wants to know is who likes you ( who you hang out with). In this case what other sites like you, and how does Google feel about those sites. If they are popular, your site is going to pick up some popularity points in this contest. A site’s trust is also very important, is Google confident that the site that mentions your site is on the “good” list.
Google also wants you to be popular with sites that are related to you. No one likes a wishy washy site. Are the sites that like you, related to what you are?
And Google knows who likes you (your site) by what other sites link back to you, or give you a mention.
Search engine optimization is so much more than employing the tactics to make your site popular with search engines.
We view it as an over all promotion strategy. It just makes sense that you would want your business listed and mentioned on as many good sites, and sites that are relevant to your business, as possible.
On site SEO is just the practice of making your site usable, and interesting.
Spend a moment viewing the Google video on our search engine optimization page and you will get the best over view of how Google ranks sites I have ever seen, in a few minutes.
We see a lot of businesses who have attempted to do search engine optimization on there own.
In many times they have read a few blogs, talked to a few web design firms and tried there best, but rarely do they get first page results, if they get any results.
I think the reason is pretty simple. Experience is the key attribute when it comes to SEO. I read many of the top blogs on how small businesses can do their own SEo, and in most cases the advice is good, but way to little real information.
I am thinking of offereing a DYI guide to SEO, which would include the current back links that we know are good, as well as updates monthly on new links and new developments with SEO and Google. If a business had this information they would have a much higher percentage of success. It would include the basic on site tactics as well.
Your thoughts? Back to our main site
search engine optimization in Denver
In October (around the 16th) Google made some big changes to search engine results.
In a nut shell they no longer serve up the local box, but instead have combined the Google places accounts with the organic results, with a heavy weight on the “local” address where they see a local intent in the search term.
There is a lot of information on blogs and search engine sites about thie, but it just comes down to a local SEO company now must work on both the places optimazation and the organic (on site) work. We have always done both!
It’s never been more important for a local business to be on the first page on search engines.