Category Archives: Uncategorized

Denver SEO and Good Marketing

It’s really the same thing. In our sales coaching, one of the main topics is how to sell more through business relationships.

Local SEO is just an extension of that principle. Your site needs to “build good relationships” with other local and national sites to attract attention.

In business you want to first, build great relationships with your current customers, and then build strategic relationships with other companies that can promote your service, and in turn you can promote theirs.

The bottom line on building better positive relationships in business is finding ways to support your customers and network in new and valuable ways.
Ask not what they can do for you, but ask what you can do for them.

A good step would be offering to write a letter of reference for their services, and allowing them to post it on their web site. Testimonials are an important part of building trust, and they should jump at the offer. It’s good for their site and company and if you add your business information to the testimonial include your web site, and that’s a plus for your SEO.

I truly believe that the way you advance your business is by helping others advance theirs. And just like with good local SEO, make sure you chose the companies you promote carefully, as you will be judged to an extent by their reputation.

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For Local Denver SEO, Content is King

Going back to our premise that good Search engine optimization is all about good marketing, Google recently announced some more changes that will affect rankings on sites with duplicate content. You can see the Google blog here: http://googleblog.blogspot.com/2011/01/google-search-and-search-engine-spam.html

What you want on your site is fresh and good content. Site owners that just swap information from other sites or Blogs don’t do much to bring up the bar (so to speak) for good content.

Fresh, original and new…. those are great marketing concepts, and very good for S.E.O. as well.

Read the post on White Hat Search Engine Marketing

Denver Local SEO is more than rankings

Local SEO should be more than getting your site ranked well on search engines. You need to also think what your web site ranking will look like!

Given the choice of being first for a category with no reviews, or third with 10 great reviews I would go with the third spot, and the reviews.

Which one would you look at?

Reviews bring positive attention, and will more than likely bring more clicks to your web site.

There are several other factors that will affect how Google displays your web site. You need to manage all of those to get the right people to your site.

See more about us at www.salesjumpstart.net

Understanding Search Engine Optimization

When we explain SEO, or search engine optimization, to business owners, we explain it in this analogy.

SEO is like a popularity contest back in high school.  Every one wants to be liked by Google.  So the first thing is Google has to like your looks.  In this case, that’s your site.  Google like’s sites with good content,  easy navigation,  and a site that is clear what it’s about.

The second thing Google wants to know is who likes you ( who you hang out with). In this case what other sites like you, and how does Google feel about those sites. If they are popular, your site is going to pick up some popularity points in this contest. A site’s trust is also very important, is Google confident that the site that mentions your site is on the “good” list.

 

Google also wants you to be popular with sites that are related to you. No one likes a wishy washy site.  Are the sites that like you, related to what you are?

And Google knows who likes you (your site) by what other sites link back to you, or give you a mention.

If you want to see more about how Google Index’s web sites check out our  SEO Page and the video by Google’s own Matt Cutts.

Local SEO in Denver

Image representing Google as depicted in Crunc...
Image via CrunchBase


 

Search engine optimization is so much more than employing the tactics to make your site popular with search engines.

We view it as an over all promotion strategy. It just makes sense that you would want your business listed and mentioned on as many good sites, and sites that are relevant to your business, as possible.

On site SEO is just the practice of making your site usable, and interesting.

Spend a moment viewing the Google video on our search engine optimization page and you will get the best over view of how Google ranks sites I have ever seen, in a few minutes.

See it here Denver Search Engine Optimization, Google video http://www.salesjumpstart.net/Searchengineoptimization.html

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White Hat Search Engine Optimization

To me, White Hat SEO is simple doing what you would normally do that is honest and ethically regardless of how a search engine (Google) would think of it.

Good SEO is just promoting your business on line, and getting your business to be as visible as possible.

If a tactic you are using is implemented because it makes sense from a marketing perspective, and not because Google wants to see it, it’s proably White Hat.

D.I.Y. Search Engine Optimization

We see a lot of businesses who have attempted to do search engine optimization on there own.

In many times they have read a few blogs, talked to a few web design firms and tried there best, but rarely do they get first page results, if they get any results.

I think the reason is pretty simple. Experience is the key attribute when it comes to SEO. I read many of the top blogs on how small businesses can do their own SEo, and in most cases the advice is good, but way to little real information.

I am thinking of offereing a DYI guide to SEO, which would include the current back links that we know are good, as well as updates monthly on new links and new developments with SEO and Google. If a business had this information they would have a much higher percentage of success. It would include the basic on site tactics as well.

Your thoughts? Back to our main site
search engine optimization in Denver
www.salesjumpstart.net

Local Search and SEO

No question that local search will be the buzz for the next year or two. In a recent SEO national gathering it was all the talk.

There’s good reason for that. More and more business owners are finding that their customers find them through an Internet search, and the majority of searches have a local intent.

Getting your business visible on search engines is no longer an option in many industries.

We get many clients who have been using other SEO forms with poor results. Do yourself a favor, ask for three local references (recent) and verify their rankings.

www.salesjumpstart.net

Google changes good for Local SEO

In October (around the 16th) Google made some big changes to search engine results.

In a nut shell they no longer serve up the local box, but instead have combined the Google places accounts with the organic results, with a heavy weight on the “local” address where they see a local intent in the search term.

There is a lot of information on blogs and search engine sites about thie, but it just comes down to a local SEO company now must work on both the places optimazation and the organic (on site) work. We have always done both!

It’s never been more important for a local business to be on the first page on search engines.