No question that local search will be the buzz for the next year or two. In a recent SEO national gathering it was all the talk.
There’s good reason for that. More and more business owners are finding that their customers find them through an Internet search, and the majority of searches have a local intent.
Getting your business visible on search engines is no longer an option in many industries.
We get many clients who have been using other SEO forms with poor results. Do yourself a favor, ask for three local references (recent) and verify their rankings.
In October (around the 16th) Google made some big changes to search engine results.
In a nut shell they no longer serve up the local box, but instead have combined the Google places accounts with the organic results, with a heavy weight on the “local” address where they see a local intent in the search term.
There is a lot of information on blogs and search engine sites about thie, but it just comes down to a local SEO company now must work on both the places optimazation and the organic (on site) work. We have always done both!
It’s never been more important for a local business to be on the first page on search engines.