Abe Lincoln said, if you give me 6 hours to cut down a tree, I’d spend 4 hours sharpening the saw.
Sound advice! Yet, most businesses use a Ready Fire Aim approach to marketing.
First: We Put together a logical and well thought out Marketing and Sales plan for you. including messaging, tactics and implementation plan
Second: We recommend the right vendors and professionals to implement and support this plan using your budget.
Third, we act as your senior management in supervising and implementing. and monitoring the plan. You can even choose one bill instead of paying seperate vendors.
It’s like having a true Fortune 500 Marketing Department at a fraction of the cost
Marketing is complex. It relates to everything that is customer-facing in your business, from your logo and color schemes to content and context, your target market, your message, your message delivery and incentives, Advertising, PR, Social Media, Content Writing, and Site Development. The list goes on and on.
Here’s a partial list of the options you have to use to “market” your business. Each one needs an experienced understanding to use productively.
- Web Site Content and structor
- SEO (On site, Local SEO, Organic SEO.
- YouTube content
- Social Media (Facebook, TikTok, Instagram, and on and on)
- Email marketing
- Business development program (content, send, calls)
- On lineSeminars
- Public seminars
- Networking
- Magazine Advertisements
- On Air Commercials
- Radio Advertising
- Direct mail
- Flier distribution
- Trade Shows
- Word of mouth
- Referral programs
- Public relations
- Influencer marketing
- Gurantees
- Review’s
- Company story
- USP
- Swot assessment
But first, you need something unique and compelling to market with one or a combination of those tactics. What makes your business different? You have to have a target market and a real plan to get the attention of your target market.
Question: Who or what is your target market?
Question: Where can you reach these prospects?
Lets start with a deep dive to answer those two questions and build a plan to reach it using the tactics that make sense. If you are doing what 95% of companies do, using maybe two tactics … SEO and Social media, your odds are very low that your plan makes any sense at all! There isn’t a magic number to the number of tactics you should use, but the magic is using the RIGHT tactics in a smart strategy.
We act as your Senior marketing group and, using your budget and insight, put together and help implement a professional marketing program. Using our network of professionals or yours, we will oversee all the pieces, give you one bill, and manage your marketing to bring in new and better customers.
Jets talk! Get your free Marketing review. Call me 720 254 1234
Since 2003, we’ve worked with hundreds of Denver and national businesses on Marketing plans, sales programs, and web visibility.
Our programs are as unique as your business. Most marketing companies are one-trick ponies, performing only one or two of the many skills needed for a complete marketing program.
It doesn’t take a lot of thought process to figure out that if you do what everyone else does, you’ll end up in the middle of the pack.
720-254-1234
