We see so many web design, and to some extent, social media companies offering SEO (search engine optimization) services in Denver.
In most cases, they are just not going to be very good at it. I am sure there are exceptions, but SEO is a skill set that takes not only experience, but on going study and research.
Several of our clients moved to us after long periods of waiting for their web firm’s SEO to kick in. After reviewing the work they were doing, they would have had to wait forever. Some Web design firms seem to think that by completing the basic search engine friendly work on a site it will some how magically appear on the first page of Google. Most experts agree that around 25% of your SEO success is based on your on site SEO., leaving the vast majority of your rankings to the off site SEO. That’s the stuff most web design firms don’t know how to do.
If you are looking for a good SEO firm, ask them these questions.
Who developed the Google ranking algorithm (Page rank) And who is the patent assigned to?
Answer, Larry Page, co founder of Google. And Stanford university
Ask, how important is a pages PR rank in SEO these days?
Answer: Not very!
Ask them the value of Google web master tools for SEO?
Google web master is a free, and highly important tool for tracking how Google views your web site.
Ask them how they will research Key words to use, and how they will use the keywords to attract more visitors.
If they plan to just dump the keywords into your text, thats bad.
Ask them the difference between Dynamic URL’s and Static URL’s on a site, and which is better for SEO.
Answer: The important part is they can describe the difference, and communicate the use of each.
Ask them what they do to stay on top of Google and other Search Engine changes that could make a difference for your rankings.
You would like to hear how they track all of the changes they make with SEO clients, as well as all the off site SEO practices to establish the value of each, and that they subscribe to several national SEO sites and associations, as well as track changes through the Google blogs.
And ask them if Face book, Word Press, and Blogger.com are follow or no follow links.
Answer, Face book: no follow, Word Press is No Follow, Blogger.com Follow
If they can get through those questions, it’s time to do one more test. Ask them for three sites they have done the Denver SEO on that are currently ranked on the First page, and the keywords. And make sure these are recent!
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