We get asked about using pay per click by our search engine optimization clients pretty often. In most cases they are asking specifically about Google pay per click services.
We have been running ad words campaigns for 7 years for clients and our own services and have found them to be effective in generating new clients.
Like all advertising and marketing, you need a well thought out program. With Google’s ad words program you have choices on where to advertise (Geo location specific) who to advertise to (demographic choices) when to advertise (Day’s, times), Daily budget and what key words to focus on.
We suggest (as does Google) that you start with a very narrow group of keywords, and once you get enough history make changes and add more.
It’s very important that the ad you write match closely to the keywords you choose, and the landing page it is sent to needs to match as well. All of these factor into what you end up paying per click. It’s called a quality score, and you can read more about Google quality score here.
One of the best parts to PPC is you can “cover all your bases” on possible searched for your service or product. A good SEO campaign can get you well ranked for some keywords, but rarely will it give your site visibility on many of the secondary terms. That’s where PPC services come in. Or while you are in the process of search engine optimization.
See our services on our Denver SEO site