I just got this email:
comments = Google is now using business reviews to determine business ranking. People are trashing companies with reviews, Complaint sites and Blogs. We can help you defend your company by posting positive Reviews, Blogs and creating Websites to take over Search Results and control what people see about your company. XXX-XXX-1347 for Review Posting Service for Reviews and Reputation Service How does posting positive reviews help in your businesses Google ranking? 1. Positive reviews increase your business rank by linking important and relevant websites to your website. 2. A constant stream of positive reviews improves your online reputation. 3. Positive reviews drive traffic to your business. 4. Positive reviews restore a tarnished reputation by pushing down negative reviews and links. 5. Helps protect against competitors or anyone else from attempting to run your ranking. This service makes no sense. When you are on their web site it seems to imply they are going to write fake reviews for you. People can spot these from miles away, and by posting fake reviews you muck up the entire trust people may have in on line reviews. The best system for on line reviews (and they are important) is to let your real customers post them. Just send them an email requesting that they go to your Google Places or any other on line review site, and tell the world how you did.
- Fake Reviews Starting to Get Mainstream Media Attention (blumenthals.com)