How do Sales and SEO relate to each other?
And why would a company offer both Search engine optimization services and Sales programs? Because, sales professionals and small business owners can spend up to 80% of their sales effort on generating leads. And SEO is a very good way to reduce the dollars and time spent finding prospects. The best thing a business can do to increase sales numbers, is increase the number of leads coming in. That means more time is spent in front of a prospect instead of finding them. Then they can go to work on converting more leads into customers.
So, in our sales programs the first thing we look at is how to generate more and better leads (unless a company has plenty of leads) . SEO and pay per click (until the Internet Marketing kicks in) can provide a great start in this process.
That’s how we as a company got involved in search engine optimization, through developing sales leads and process. The very same reason many of you as business owners are looking at SEO. We think this gives us a unique view of Internet Marketing that can help you achieve your sales goals. We don’t view SEO or web popularity (as we like to call it) programs as stand alone systems. It needs to be part of your larger sales and service plans.
Feel free to view our sales programs on our site and check out the client comments as well.