Google + for SEO. A Fellini Movie Set in Algorithms.
SEO practitioners are, by their very nature, curious. I think this is the main reason they continue to research and track and measure in a business area where there are no “right answers, or at least, not that stay right for very long. SEO is a changing landscape like no other I’ve experienced in business. It’s more analogous to a game of chess where the rules change every three moves. The queen becomes the pawn, the pawn becomes a soccer ball. Its a Fellini movie set in algorithms.
According to wikipedia.org “Curiosity killed the cat is a proverb used to warn of the dangers of unnecessary investigation or experimentation. An easier definition of the phrase curiosity killed the cat would be that being curious can sometimes lead to trouble”. As SEO companies we all understand that we ultimately are lead to trouble when we become completely focused on the newest SEO rage, currently the Google plus platform.
It seems like every 30 minutes there is a new post (on G+) about the miracles of G+ and SEO. It’s a mass conscientious thing. One well known SEO makes a post or blog stating G+ has potential, and then every young SEO gun slinger wants to prove it is so. The young guns do a lot of the early testing, and when one or two stumble upon some curious correlation between say… the alt tag in your g+ profile picture and one high ranking low competition keyword, the content marketing crowd goes to work flaming the fires of curiosity, all for the benefit of traffic, not truth.
Even if all of this discourse on Google plus for SEO has a substantial amount of truth in it, the fact remains, (and this is where so many of us fail, and get “killed”), there is no one historic case you can point out where an SEO gold mine platform, wasn’t converted conveniently by Google into just another web page over time, leaving those who invested too heavily in it, poorer than when they began. Can any one who has been working in the SEO community for more than a few years, honestly say, that even IF G+ is the greatest SEO platform in the world today, that in a blink of an eye, it won’t just become another web page or site, like any other, at any moment.
We should be curious… but diverse. We should view all new trends and correlations with historical perspective, and not let the current mania du jour form our operating principles.
By Mike BAyes