Business development is a term that generally is viewed as a “sales” function. At My One Call we view it as the opportunity to develop a business in any of the three main areas a business must preform in, those being.
An area overlooked by many companies is the development of new branded service offerings. As an example one of our clients who is a general contractor identified a unique and undeserved market. In Denver, there are 10 areas of the city zoned for ADU’s, which stands for Accessory Dwelling units, or in other words, a separate residence built on your home lot, or above the garage or in a basement, that serves as a second residence. It can be rented out for additional income.
The Denver areas rents have sky rocketed making these Garage apartments, or carriage house, or basement apartments very attractive to rent. Yet no one in Denver has been specializing in these, perhaps because residential construction is so hot right now.
So our client L & D Construction is building a division that includes construction, Real Estate, Finance and marketing to both educate and sell to homeowners in Denver.
As they become the “voice” of the ADU community, they may build a brand that is far ahead of any other business. That’s smart business development!
You can read a little about ADU’s as Garage Apartments, basement apartments or carriage house on their blog.