Category Archives: SEO

Google Citation and Links DEnver

Interesting Changes in Citations and Links this year.

Last year, as a matter of practice , when we did on line visibility programs for clients we added directory links to many of the major on line directories, yellow pages, and other local web sites.  We would then track the traffic from each (as part of the analytics) and quality scoring. Part of that was watching the back links report to see when the listing, citation or link was “indexed”.

We do much more than just this process during on line visibility programs, so we have a very rounded profile to drive traffic to a clients site.

The interesting thing is,  most of the local directory and y.p sites are no longer showing up as links, or as indexed, and the traffic to a clients site from these sources is way down

 

Here is an example.  Hot Frog has traditional been a good citation site and gets a lot of traffic.  But sine January, we have not seen a clients listing appear as a link to there site, and traffic is almost non existent.

This listing has been live for almost three months. No sign of it any where on Google Web Master, SEOmoz reports and any other reports we use.

I could add 10 more examples here.  But the point being, has the search world stopped recognizing this directory listings?  And if so how valuable are they to driving traffic to a site.

Let me know what you have seen.

 

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SEO should always work with Web Design

Received a call yesterday from a business who had been investing in SEO and seeing limited results.  After looking over the site and off site SEO it was very clear their current SEO had done no  on site work.  The days of adding a few links to a poorly thought out (from the SEO prospective) site and seeing rankings, are long gone, yet many Search engine optimization firms continue to ignore this.

Although generally speaking, the most respected SEO firm’s in the country (SEOmoz, SEObook, Majestic SEO)  will publish research that about 25% of your rankings come from on site, and the rest of rankings happen through off site, social, and citations and such,  the 25% that is your web site structure is the foundation.

We work with several highly competent web design firms accross the country, most of which provide SEO to their local clients and are very good at it. One is being featured in the USA today evry 6 weeks. We also will work directly with our client’s web design firm if needed. We don’t do web design on any large level, but we understand the principles of good web design from both the marketing, and SEO stand point and can direct the web design firm in these matters.

We also do SEO for several Web design firms nationally.  When their clients ask for SEO, its our services they receive under their company name.

I would recommend you do not work with an SEO who doesn’t offer web design, or work directly with a web design firm (including yours). These two elements are both essential in rankings success.

There also is an advantage to working with a SEO that also provides your web design.  One point of contact, and more efficient communication.  If they are good at both, its a win win.  Is there a down side? Depends on the firm.  All your eggs in one basket isn’t a bad thing if the basket is great.

It’s the same principle as buying any other service. Get references for both the web design and SEO.


 

 

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Bing and Yahoo now 30% of Search Engine Traffic

For businesses in Denver and throughout Colorado, who are interested in promoting their services utilizing the Internet, this weeks news that Bing + Yahoo is now over 30% of searches should not go ignored.

The Bing Yahoo combo picked up over 6% while Google fell 3% in Search traffic. These are big numbers, but they still represent the “gross” numbers. We will be watching to see if we can get more industry specific statistics. It should be noted that on a very small scale we have seen Bing searches (Clicks)  pick up in the home improvement area last month, but, far to little data to make a definitive statement.

What to do?  Check your Bing SEO rankings.  Make sure you read information (specific) on Bing optimization.  Make sure you use the Bing web master tools, and have your local company listed in Bings local program.

If you are using Google exclusively for pay per click it may be time to divide the budget and spend 30%  with Bing- Yahoo.  Or add 30% and use them.

We will follow up with a few specific tips on SEO on Bing for Denver and Colorado Businesses over the next few weeks.

 


 

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Free SEO Services for Denver Nonprofits

We made a decision Friday to offer free Search Engine Optimization services to qualified nonprofits in Denver.  For a nonprofit or charity to qualify please call us for details. The only limitation is the number we can support monthly

This is just one  way we feel we can do our part, and give something back to the community we have been a part of for 11 years as a business and the community we grew up in. Hopefully this will allow some nonprofits to gain better Internet visibility and further their unique programs.

Charities and nonprofits can receive all of the normal SEO services including:

  • Local Directory set up and optimization
  • Site assessment and recommendations
  • Off site optimization and promotion.

If you are aware of any nonprofits that could use a helping hand in this area please refer them to us via our main number or web site.

Promote Your Blog

SEO and the voice of Saruman

A client calls a few weeks ago. He is interested in expanding his inbound marketing through more web visibility work, and adding content to his web site.   His site is currently in the number one position on Google and Bing for the targeted audience, and well represented through out the local web community.  He is very happy.

We give him a assessment and proposal to add content and do some additional work to make sure the new service is well ranked on the search engines.  He does mention he is looking at one other option, which I think is fine. One should always check out options when buying.

I speak with him yesterday. He went with the other option.  Because we have known him for a long time I feel comfortable asking why.  The other company is $149.00  per month and is building a web site for him included in the fee. The longer the discussion, the more clear to me that he has been “sold”, and that the decision was made on a bunch of marketing lingo and facts and figures some SEO’s use to bedazzle prospects and convince them they have the super secret, cross your fingers and hope to die information that for almost no money will bring them a huge amount of traffic and customers. Ie Yi Yi

This is what I call the Voice of Saruman syndrome. Remember Saruman the wizard from the Lord of the rings? Anyone listening to his voice (with the exception of a few very powerful other wizards and such) came under his spell, and would be convinced what he was saying was the truth and very powerful.

It happens so often in SEO and many other areas. SEO and I.T. seem to have a larger share of Saruman’s out there convincing businesses that their magic is the best magic. Perhaps it’s the nature of the business.

What is strikingly odd is this client really understands price and quality. We have discussed how his service isn’t cheap, and how he won’t lower his standards to offer poor work for low dollars.

Yet he listens to the voice of Saruman.

Here is what I advise , and the principle I use in business when selecting a service. First, if what I have is working I am not very likely to change.  If I am approached, I always ask this question, can you provide me with just 3 local accounts you have that will tell me what you are saying works.  That seems to knock out the VAST majority of bad decisions I might make while under the spell.

I should note this client is continuing with us on his existing service. I mean, you can not do much better than the number one spot.

 

 

 

 

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Should you add no follow links for your site?

Yes. And here is why you should not discount no follow links.

Rand Fishkin,  Founder of SEOmoz just did a great blog on early ranking factors data after his companies April Linkscape update.

One of his interesting points during the session was that many SEO’s are using more no follow links, and that they are seeing better value in them.

I have agreed with that for years. And here is why. A link profile that has a nice mix of Follow and no Follow is more natural.  Google likes natural.

Not only that,  but as Rand made this point in the presentation, alot of really trusted sites and high value sites use no follow. Face book, twitter, wordpress… the list goes on and on. I don’t think google really pays as much attention to the no follow tag as many people think they do. Why would they. Works to their advantage if we think they do, as they then have a metric that is pretty easy to identify sites building an unnatural linking profile using an unnatural amount or percentage of follow links.

So, I go back to were I always seem to go with Links. Add links that you would add without considering how they will effect your site rankings, and you will end up in good shape. SEO is not search engine manipulation. It is solid marketing and promotion for your web site.

 

You can see the blog here

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Longmont SEO, and Search Engine Optimization

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If you are looking for a SEO (Search Engine Optimization) company in or around Longmont Colorado, we should talk.

My One Call specializes in regional and local SEO, and we our main office is in Lafayette CO.  We have had great success with Longmont based business, all ending up on the first page, position 1-3 on Google for their main key words.

We optimize your local directories (Google places, Yahoo local and Bing Local)  as well as complete your organic optimization, including social media, to insure you get the best Internet visibility possible.

Our prices are competitive, and we will let our clients tell you about our service.  You can see what many of them have siad on our  seo client testimonials page.

 

 

 

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SEO and Google’s new 1+ service

Social Media Landscape

 

Google 1+

So Google is rolling out its latest version of social media. But something is different with this try.  It may really work!  And if it does, SEO will change forever  and ever and ever. Really.

I am not going to go into what the Google 1+ is. A thousand SEO’s and Social media blogs have already done that in the first 3 hours of the Google announcement.  You can read the Google you tube on it here -> (Good Stuff)

So, as Google rolls out this new Social media system, where you can give a plus (like a face book like) to any of your search results, and your Google network will see those, and the site’s you and others like will be elevated (one can assume) in the search engine results The SEO factor that is clearly and with out question the most important is the one thing that never changes. Great content.

You can do all the back linking, on site tweaking , meta description re working, navigational assessing, you tube professing, and none of it will beat driving traffic to your site by having amazing, interesting, unusually engaging, fun and sharable (I think I made that word up) content.

Because Google is moving towards the individual and their social network (google profile required) being the SEO.  So even though some businesses have spent a huge amount of time and energy on all the SEO tactics in the SEO Moz, SEObook and all the other universes, it all comes down to this.

 

Be Interesting.

Like I said in any earlier blog. Search engine optimization is easy! It was a popularity contest for Google’s attention. Now its a popularity contest for your attention.

How to be Interesting. Well, just look at what catches peoples attention,  and then go look at your on line stuff. Would it catch your neighbors attention?

A good example:

The blender company that did the video’s on how its blenders can blend anything including a I-phone.  I watched it, I told my wife and friends about it, and when we want a really great blender I will most likely go there again. www.willitblend.com/videos.aspx?type=unsafe&video=iphone4

That’s Interesting! (and Funny, and engaging)

Now I see national sites doing a lot more research, fun, and great content than local sites.  The reasons don’t need to be stated. But…I will any way… resources. Time, money, talent, cash flow. all that. But we in the Local world, that being those of us, which is the VAST majority of us, who work, play, sell, and buy primarily in our own little towns, villages and cities,  must start doing something that we are not all that good at. Yes. Be Interesting !

Future SEO =  finding and developing Interested and engaging web properties and spaces.  Content and Marketing creatives rejoice. Your time has come in the SEO world.

 

 

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SEO in Denver Tips

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SEO in Denver Tips

 

I am preparing for a webinar were I will be helping some of an ActionCoaches clients to understand how to do SEO and get better internet visibility on their sites. Part of this process is reading through some of my SEO tips on this blog.  I thought I would share the blogs that are of most importance and why:

salesjumpstart.net/blog/2011/03/13/google-places-citations/

This tells you some of the better sites you should link your site to.

salesjumpstart.net/blog/2011/03/09/search-engine-optimization-denver-tips/

More information on how to research linking opportunities for your site

salesjumpstart.net/blog/2011/03/05/seo-and-twitter-in-denver/

How twitter may affect your rankings on a blog.

salesjumpstart.net/blog/2011/02/28/search-engine-optimization-in-denver/

How A BBB link or association links can help your site.

salesjumpstart.net/blog/2011/03/01/importance-of-google-places-reviews/

The importance on getting On-line reviews on Google places.

If you spend 15 minutes reading those blogs you will have a great start on your sites Internet Visibility program.

Don’t forget to start by listing your site on Google places, Yahoo local and Bing Local!


 

 

Google Places Citations

SYDNEY, AUSTRALIA - OCTOBER 14:   Director of ...

Google Places Citations

An important piece to getting your local site ranked on Google is the citations for your site in your Google places listing (and some that may not show up in Google Places)

Here are some surprising citations we have seen in Google Places listings, and some that are not surprising but worth the trouble of obtaining.

  • Linked in Company profile
  • BBB membership
  • Craig’s list (classified advertising)
  • Allbusines.com
  • Yelp.com (business listing
  • Servicemagic.com (Customer)
  • Angie’s list ( Business Listing
  • Yellowbot.com
  • Local.yahoo.com
  • www.denverpreferred.us
  • www.hotfrog.com
  • www.123people.com
  • www.usaexplorer.com

And, from our work it does appear you will get more citations from your own site if your pages are well indexed in Google. Use Google web master tools (free)  and submit your site map. This of course is good for normal SEO, but appears to help in your Google places ranking as well.

There is some reason to assume that Google has diminished the value of your citations, and Google places optimization in General as it relates to your sites ranking.  My feeling is Google has lost some faith in its Google places ranking system due to the MANY programs it has encountered, and may be taking a bit of a breather, or a step back and figure it it period.

Some of this assumption is based on watching new listings over the last 6 months, and how they do not reflect the same information as listings from 12 or 18 months ago, even though they should.

But the one thing we know is your rankings are impacted by both the Citations your site has and it’s links, and that Google does take your Google places listing into account for your over all rankings for local intent keywords.

Don’t make the mistake of only focusing on Link’s.  A well balanced portfolio of Links, Content, citations, and more content will go a long way.  Do remember,  Getting your site visible is about promoting your site as if Google didn’t exist.  If you are doing anything just because you think Google likes it, it probably will not be a very good long term tactic.