Category Archives: SEO

Google Ad Words in Denver

Google Logo officially released on May 2010

Google Ad Words in Denver

For the second time this year a client has called me about their Google ad words program. Both had just started it on their own within a 30 day period, and were seeing really poor results.

Here is what they both had in common.

Google ad words really wants your ad, and keywords to match very closely.  You need to do individual campaigns for each key word type.  So if you sell Search Engine Optimization services, you would want to do separate campaigns on:

Search engine optimization

SEO

Local SEO

Internet Marketing
And use a different Ad for each with that keyword in the Ad.

Also, you have 4 choices of types of keywords.  Start with exact match. That means the searcher will have to type in the exact keyword phrase you bid on, and you will get very targeted traffic, and a higher click through rate.  A higher click through rate really helps with your quality score, and that affects the price you pay per click!

And….  make sure your ads are geo targeted for your city, or just the areas you service. I have seen local companies do national campaigns by mistake, using $50.  daily budgets.  The last thing you check before going live should be your location targeting.

There are many other things to pay attention to. But I would recommend you have a company that does pay per click at least set up your campaign.  You don’t have to have them run it (Frankly, that’s the easy part after the set up)  but having them set it up will save you a ton of time, and get the ad words campaign started correctly.

 


Social Media Search Engine Optimization Page

So here is the concept. One page on a site that your clients, prospects and friends can find all the places you are on the Internet.

Yes, I know they can see all your Icons on your site. But here is the difference, with a Social Media page, dedicated on a site with nothing but Social media pages, you and other business owners can return the favor by getting an email that they have liked, followed , or reviewed your company and going and doing the same for them.

Here is a concept page. What do you think?

SEO and Twitter in Denver

Denver skyline at sunset, from the southwest
Image via Wikipedia

SEO in Denver:

A client recently posted a blog on Denver data backup services, and that was the title.  It landed on the first page of Google that day, in the 7th position.

Today that same blog is in the first position, and the only difference I can see, is two people have used the url in a tweet. hmmmm.

So,  does using the url and basic title in a tweet really jump start your individual blogs ranking on Google? Is this something new with the new Google social media changes a few weeks ago?

I’ll let you know what I find, and let us know what you know.

 

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If Google Was an Air Traffic Controller

A small passenger plane lands in Toronto at Pe...
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If Google was an airline traffic controller, and your site was a plane trying to land, the communication might start like and sound like this.

Stactic…..

(Your Site) Good day  Google master controller, this is site IP 123,76.900  requesting landing on your front page under vector keyword category of “travel to Europe”  over

LONG PAUSE……

(GC) Static:  ummm IP 123,76.900, this is Google master controller……. Static….  umm we can not understand your request, can you change your meta data so we can understand you? . IP 123,76.900  recontact after changes if you like.  Good day over   static

Long pause

Static….  Okay dokie Google master controller,  have corrected the data, and all should be well. Request landing on your front page,  vector keyword “travel”  Over.

Long  Long pause

(GC) Static…….  Umm IP 123,76.900  please stay in holding pattern, we will get back to you as soon as possible.  In the mean time you may want to view our help forums, Over

Static…  Google master control, this is IP 123,76.900,  have check the other frequency and found some help.  Am making additional data changes to the site,  and will be requesting landing once completed.  …  should note  that I am running slightly low on traffic to the site and will need some visibility soon.  Good day  Over.

Static…

(Your site) Google master control, this is me, IP 123,76.900.  Data changes made, can you check for clearance onto your front page under Travel?  over.

Long silence…..

Static  .

(Your site): Google master control.  this is IP 123,76.900. I am begging.  Over

(GC):  Static…….. IP 123,76.900,  we have reviewed your data, and are having difficulties approval landing.  Have a nice day.  Over .

static

(YS) Google master controller for the love of gawd, we are dieing here. I told my boss we would have good traffic weeks ago….just give me a hint.!   good day  Over.

Silence

Your Site:  umm Google master Controller, boss just mentioned PPC would be cheaper than me.  I have check with more of your “help” forums, run a report and adjusted what I believe may have been the problem with abundant stuffing of certain words  ( 19% was a little high?). Please check and approve my request to land on your front page… vector… ummmm  traveling to Europe from Chicago?….  over.

(GC) IP 123,76.900,  We are now reading your data.  But because no one else is, we can not approve your landing at this time.  Thank you, and PPC is always a good option…. over.

Static

(Your Site): Google master controller, this is the new pilot of IP 123,76.900.  Please accept my apologizes oh great and mighty Indexer of all knowledge. We have started a PPC campaign, and are now sending your family $7000. a month.  I have also added significant content to the site, hoping to attract attention.  Requesting clearance to land on your front page under vector,     ummmm  ….   Static… Travel to Europe from…ummm… Paducah Kentucky? ? Over.

(GC):  Static …IP 123,76.900.  Sorry,  Your load times are to high to give permission at this time..  Over
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Is this how it feels to some of us?  Feel free to add to the landing dialog in the comments!

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Importance of Google Places Reviews

Image representing Google as depicted in Crunc...
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Google Places Reviews:

If I could only give one piece of advice for a local business owner about getting good exposure on Google, it would be:

Get as many reviews as possible for your Google places listing. It does so much good in so many ways.

First it’s going to help your rankings. Second its going to help your reputation, and those two things will lead to more sales.

Send each client or customer an email which includes your Google places URL. Give basic instructions on how they write a review once they get to your Google listing. Thins like where to click, and how to set up a Google account if they don’t have one.

You can also suggest they review you on other sites using the same methodology. Yahoo, Insider Pages, and yelp are all great sites to get reviews on, and Google places may pick them up.

Make a plane today. Ask for one review a day. Get ranked!

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Google Geo-Targeting Problems

State highways in Colorado
Image via Wikipedia

Google Geo Targeting is tricky, here is why.

If you are using Geo-Targeting on a Pay per click campaign, and have a very specific part of a metro area you want you ads to run in you assume the geo-targeting will show your ads for the searchers from that area.  Well, maybe, and maybe not.

In our experience, (mostly my own), Google decides where the searcher is based on the searched ISP’s point of presence., or node, or what ever you want to call it.  So when I search from my home in Lafayette Colorado, Google thinks I am in Sherrelwood Colorado, which I have never heard of, but according to the map Google serves up, is about 8 miles south west of my actual location. As a crow flies, you would need to fly over two cities before you landed in Sherrelwood.

So… I assume that this is true for most searches, and that most seachers are getting results based on not their local information, but thier ISPs nodes (or wire centers or ???) location.

That also has BIG implications for Local SEO.

Now I use comcast as my ISP.  Comcast is the largest ISP so I can assume that lot’s of potential prospects have the same issue. If I want my business or client to show up in Lafayette CO.  on the maps, I need to get a Sherrelwwod address?

You can see how messy this is. Might have been one of the reasons Google decided to combine organic and Google places results back in October.

So my long winded point is, if you are doing PPC,  don’t be too precise with your google geo-targeting or you may miss your entire market, and end up selling in Sherrelwood, a nice place I am sure, even if as a native of Denver I have never heard of it.

 

Anyone with any more information please let me know!

 

Here is some info from Google help on setting your location:

Automatically detected location

To provide you with the most relevant results, Google attempts to automatically detect your location and customize results based on that detected location. A location that’s labeled “Auto-detected” is chosen based on the following factors:

  • Your IP address .
  • Google Toolbar’s My Location feature. If you have Google Toolbar installed and have the My Location feature enabled, your approximate location (if detected) will be used to customize your search results. If you don’t want Toolbar to attempt to determine your approximate location, you can turn off My Location

 

 

 

 

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Colorado Springs SEO

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Colorado Springs SEO

We have lot’s of clients in Colorado Springs! Doing SEO for Colorado Springs clients is not much different than a Denver or Phoenix customer.

We have recommendations from several Colorado Springs based companies and our President, Mike Bayes, has appeared on several Colorado Springs Radio and T.V. shows.  Most recently on the Tanya Hall Social Media radio and Internet broadcast, as well as being a long time friend and guest of Mike Boyle (www.mikeboyle.com), on his T.V. and Radio shows.

We offer great rates and great results for Colorado Springs SEO.  We can get your phone ringing with calls from targeted prospects who found you on the Internet as fast as a few days (using Pay per Click).  And keep them calling over the long term with a very cost effective Colorado Springs SEO program.

Check out our references on our testimonial page and call us today. Or view our Colorado Springs SEO page

at 303 500 3054 ext 1.  For Colorado Springs SEO information

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