To me, White Hat SEO is simple doing what you would normally do that is honest and ethically regardless of how a search engine (Google) would think of it.
Good SEO is just promoting your business on line, and getting your business to be as visible as possible.
If a tactic you are using is implemented because it makes sense from a marketing perspective, and not because Google wants to see it, it’s proably White Hat.
We see a lot of businesses who have attempted to do search engine optimization on there own.
In many times they have read a few blogs, talked to a few web design firms and tried there best, but rarely do they get first page results, if they get any results.
I think the reason is pretty simple. Experience is the key attribute when it comes to SEO. I read many of the top blogs on how small businesses can do their own SEo, and in most cases the advice is good, but way to little real information.
I am thinking of offereing a DYI guide to SEO, which would include the current back links that we know are good, as well as updates monthly on new links and new developments with SEO and Google. If a business had this information they would have a much higher percentage of success. It would include the basic on site tactics as well.
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search engine optimization in Denver
No question that local search will be the buzz for the next year or two. In a recent SEO national gathering it was all the talk.
There’s good reason for that. More and more business owners are finding that their customers find them through an Internet search, and the majority of searches have a local intent.
Getting your business visible on search engines is no longer an option in many industries.
We get many clients who have been using other SEO forms with poor results. Do yourself a favor, ask for three local references (recent) and verify their rankings.
In October (around the 16th) Google made some big changes to search engine results.
In a nut shell they no longer serve up the local box, but instead have combined the Google places accounts with the organic results, with a heavy weight on the “local” address where they see a local intent in the search term.
There is a lot of information on blogs and search engine sites about thie, but it just comes down to a local SEO company now must work on both the places optimazation and the organic (on site) work. We have always done both!
It’s never been more important for a local business to be on the first page on search engines.