Three ways to jump start your sales.
Working with small and medium sized businesses we see the same challenge over and over. Most businesses need to find decent R.O.I. tactics to bring in more revenue. The economy over the last 3 years has certainly made this more challenging than ever, and it’s important to spend sales and marketing dollars wisely.
Here are some things not to do. Don’t let a sales person sell you on trying print, radio, or T.V. advertising. One of the reasons is they have such a great sounding sales pitch is they have to, otherwise you may asked for references from three similar business to yours in the same market, and they won’t have those. Trust me. This year we have asked 4 different fast talking, well intentioned sales people for references from three customers in the same market, and none have supplied any. Two became very upset we would even ask.
So, rule one… ask any company asking for your marketing or advertising dollars for three local references from similar customers. How hard can that be?
No more buying rules, just three proven systems that might jump start your sales with a reasonable to good return on investment.
There are 3 type lead and sales generation programs. Short, mid and long term results. We all want short, so lets start there.
Need sales this week?
Use Google ad words with a well thought out limited keyword campaign, have a company with experience in Ad Words develop the campaign, or you may end up throwing your money away.
Your company can be on the first page of Google search results tomorrow. Fast results, people clicking to your site (and you will pay each time they do). Budget needed, any where from $30. a day to skies the limit.
Hire a business development manager either full time or part time. A business development managers job is to get you and your company in front of well qualified buyers. Caution, if you don’t have experience managing a sales person, you’re going to throw money away 85% of the time. Not joking. I have worked with many business owners who have hired sales people, having no experience hiring or managing sales people, and the results are predictable. Here is a good blog on hiring and managing sales people and why sales people are like plumbers BTW.
So, what can you do? Either hire a sales manager and a sales person (two different humans), or make your service so irresistible that you don’t need sales people, or use the My One Call business development team to do it all for you. You can see it here A PDF will open in your browser. Do look through it. Its interesting.
And Mid to Long term:
Get your web site wildly popular! Use SEO, Social Media, P.R, and every possible legal and white hat method to get people to your web site. The fastest way is to hire a highly competent, experienced SEO firm in Denver like us. Just make sure who ever you use, they have 3 good references from similar businesses in your local area. It’s not going to happen overnight, but once it does this is one of the best R.O.I. in marketing you can ever make.
Those are the three we know work. We know because we talk to business owners every day, and we talk about this stuff… what works and what doesn’t. We know because we provide all of the marketing programs listed above, and we do because they work. But don’t take our word on it, ask me for 3 (or 5 or 10) local references from similar businesses in Denver. It would be our pleasure to provide that information.
- Mashable is Hiring (mashable.com)