After a interesting conversation on my Google Plus page based on the question has anyone seen any direct sales results based on their Social Media programs, I came up with the following conclusions about Local companies and how they can use Social Media. You can see the conversation here: https://plus.google.com/u/0/105942183030635544624/posts?cfem=1
Social Media does not in and by itself create sales, what it does do is add value to all your other methods of marketing. It’s like adding high octane gas to your marketing tank, or 4 hour energy 24 hours a day for your branding, or super vitamins for your marketing program.
Social media is not advertising
Social media is just one piece in a businesses P.R. and Branding
Social media is reputation management.
PR is making the Public aware of your brand and company. Social media plays the biggest roll in this.
On average a new customer will see your message 7 to 11 times before buying. Social media is one – three of these touches.
You can not quantify directly the role of reputation in your sales. You can however use correlation, and then it is clear, selling a known brand out performs the same exact service/product under an unknown brand. Today Social Media plays a large role in your reputation.
Social Media does not in and by itself create sales, what it does do is add value to all your other methods of marketing. It’s like adding high octane gas to your marketing tank, or 4 hour energy 24 hours a day for your branding, or super vitamins for your marketing program.
Those are the main points I would make to any small business thinking of using social media.
word , to 9th position first page. Now, the keyword would be considered a mid level competitive keyword, so that type of progress isn’t mind blowing, but it is significant.
