It’s really the same thing. In our sales coaching, one of the main topics is how to sell more through business relationships.
Local SEO is just an extension of that principle. Your site needs to “build good relationships” with other local and national sites to attract attention.
In business you want to first, build great relationships with your current customers, and then build strategic relationships with other companies that can promote your service, and in turn you can promote theirs.
The bottom line on building better positive relationships in business is finding ways to support your customers and network in new and valuable ways.
Ask not what they can do for you, but ask what you can do for them.
A good step would be offering to write a letter of reference for their services, and allowing them to post it on their web site. Testimonials are an important part of building trust, and they should jump at the offer. It’s good for their site and company and if you add your business information to the testimonial include your web site, and that’s a plus for your SEO.
I truly believe that the way you advance your business is by helping others advance theirs. And just like with good local SEO, make sure you chose the companies you promote carefully, as you will be judged to an extent by their reputation.
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