As many of you know, we use the search engine optimization principle that you should optimize your site by taking actions you would take without any concern for how it will change your sites search engine rankings.
In that spirit, here are a few opportunities for local businesses to get more visibility that will help grow their traffic, and present possible sales opportunities even if it doesn’t.
For B2C, Angie’s list is an excellent promotional tool. I am not sold on advertising on it, but I know that if you have great reviews on it, people will call you. It’s also an excellent citation on Google Places.
The Better Business Bureau. I don’t have any clients that don’t get a decent return on the investment by listing and doing a little advertising on the local B.B.B. It’s also a good citation and link(s)
Other quick and easy places to be:
Linked in (with a company profile)
Twitter ( just do it!)
And don’t forget to write reviews on Google places for the businesses you like in your area. They just might return the favor.