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In Search, Location and Local Intent Matter

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In Search, Location and Local Intent Matter

I was just reviewing another SEO’s report to a client. Wow. Looking at the report you would think that they were dominating the local search for their keywords.  But, and here we go again, they are only tracking one of the four type search queries a prospect might use to find their type company when it comes to a local intent search.

The report notes rankings for the following queries:

Suburb of city plus Keyword.

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Example, if you were a plumber in Kansas City would be

Riverside MO. Plumber.

But the reality is, that prospect might use any of the following queries, and depending on where (the location) that Google thinks they are in, the results will be different.

They are just as likely to use

“Plumber” with no local intent.

In this case Google is going to serve the results based on their information as to where the search is being conducted.  Most likely you will see a Map’s listings.  Very different than the search the SEO is tracking.

Or, they may use the main city in the search

Plumber Kansas City.

This can bring up blended results, with possible Map’s listings and organic.

Or, they may use a zip code (Less likely, but it happens more than you may think) Plumber 90123

blended and different results.

So the reality of the SEO ranking report is they are only viewing a minority of search queries for this customer. Frankly, intentionally or not, they are putting the best foot forward, and hiding the other foot.

Local search engine optimization is a different process than national or generic optimization. In each keyword, a good local SEO knows to focus on having the client rank in all 4 of these type queries.  That’s great SEO.

If we can help you with your local SEO  or Internet marketing, give me a call for a free assessment of what it might take.

Mike Bayes, 303 500 3053 ext 1

 

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Do It Yourself SEO, SEO Analysis Denver, Uncategorized

First Page Rankings On Google Guaranteed Is A Farce

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First Page of Google Guaranteed is a Farce.

I have received three emails over the last month from companies that will “Get your site on the first page of Google and not accept any payment until you are on the first page”. They do require you submit the keyword you are trying to rank for of course, and after they research it, they will let you know if you qualify for the no pay until first page program.

Two things. One, and this is very important, being on the first page in the 4th through 10th position isn’t going to bring you much traffic. Maybe less than a percent of all the searches. Remember the first position gets 38% or so of all the clicks.

Second. If they need to qualify what keyword you want, they are only going to accept the easy keywords, which are easy to optimize because they get very little traffic and have very little competition.

So here is my offer: If any of our readers are tempted to proceed with such an offer, please send us the proposal and we will do the same thing for 50% less of whatever their price is. Guaranteed.

However, what will really get you where you want to be is our Custom SEO Programs:

http://www.salesjumpstart.net/Searchengineoptimization.html

 

303 500 3053 Ext 1

http://www.salesjumpstart.net

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Internet Marketing, Social Media

SEO and Google’s new 1+ service

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Social Media Landscape

 

Google 1+

So Google is rolling out its latest version of social media. But something is different with this try.  It may really work!  And if it does, SEO will change forever  and ever and ever. Really.

I am not going to go into what the Google 1+ is. A thousand SEO’s and Social media blogs have already done that in the first 3 hours of the Google announcement.  You can read the Google you tube on it here -> (Good Stuff)

So, as Google rolls out this new Social media system, where you can give a plus (like a face book like) to any of your search results, and your Google network will see those, and the site’s you and others like will be elevated (one can assume) in the search engine results The SEO factor that is clearly and with out question the most important is the one thing that never changes. Great content.

You can do all the back linking, on site tweaking , meta description re working, navigational assessing, you tube professing, and none of it will beat driving traffic to your site by having amazing, interesting, unusually engaging, fun and sharable (I think I made that word up) content.

Because Google is moving towards the individual and their social network (google profile required) being the SEO.  So even though some businesses have spent a huge amount of time and energy on all the SEO tactics in the SEO Moz, SEObook and all the other universes, it all comes down to this.

 

Be Interesting.

Like I said in any earlier blog. Search engine optimization is easy! It was a popularity contest for Google’s attention. Now its a popularity contest for your attention.

How to be Interesting. Well, just look at what catches peoples attention,  and then go look at your on line stuff. Would it catch your neighbors attention?

A good example:

The blender company that did the video’s on how its blenders can blend anything including a I-phone.  I watched it, I told my wife and friends about it, and when we want a really great blender I will most likely go there again. www.willitblend.com/videos.aspx?type=unsafe&video=iphone4

That’s Interesting! (and Funny, and engaging)

Now I see national sites doing a lot more research, fun, and great content than local sites.  The reasons don’t need to be stated. But…I will any way… resources. Time, money, talent, cash flow. all that. But we in the Local world, that being those of us, which is the VAST majority of us, who work, play, sell, and buy primarily in our own little towns, villages and cities,  must start doing something that we are not all that good at. Yes. Be Interesting !

Future SEO =  finding and developing Interested and engaging web properties and spaces.  Content and Marketing creatives rejoice. Your time has come in the SEO world.

 

 

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