Recently Google ran an advertisement for a sales manager and sales team in Seattle. In it they talk about their new billion dollar opportunity, selling services to the small and medium business community. Having run a national sales force doing exactly that, with over 600 outside sales reps, I think they may find it more difficult than they think… I have a better idea, and I am pretty sure Google would find this a much better and faster way to generate the next billion they need.
Ready? Here it is
Provide Customer Service, and charge a small fee to do so. It fits into their model, (don’t be evil). I assume, that the reason they don’t do it now is multifarious, but one is basic. Costs to much money to service the peasant companies of the world. This being businesses that spend less that $600,000. a year in advertising. That was the bench mark last time I looked, could have changed.
Google has no idea the time and energy small and medium businesses put into trying to figure out simple things like, how to get a business location listed in Places. Or, how to set up and manage an ad words account.
In the SEO community one of the greatest frustrations for Local SEO’s (you see this in the forums all the time) is Google places. Listings pending, listings that are wrong. Right now one of my own company listing on Google places is showing testimonials from a major competitor. Sent a help request months ago. Will do so again.
So, Google… a $1.00 a minute? $20.00 per help ticket request? Name your price! We know what you are, now we just are negotiating the price 😉
Related articles
- Google Hiring Sales Staff in Seattle for Large Scale SMB Acquisition (blumenthals.com)