{"id":1030,"date":"2012-02-21T07:55:10","date_gmt":"2012-02-21T15:25:10","guid":{"rendered":"http:\/\/www.salesjumpstart.net\/blog\/?p=1030"},"modified":"2012-02-25T08:20:39","modified_gmt":"2012-02-25T15:50:39","slug":"the-biggest-sales-mistake-we-all-make","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2012\/02\/21\/the-biggest-sales-mistake-we-all-make\/","title":{"rendered":"The Biggest Sales Mistake We All Make"},"content":{"rendered":"<p>The biggest mistake almost every company makes in sales:<\/p>\n<p>Sales is giving people or businesses what they want, and the process to do so. Sales is not about giving them what they need.<\/p>\n<ul>\n<li>Ask your self what your prospects want.<\/li>\n<li>Ask your self what they need.<\/li>\n<\/ul>\n<p>Do they match?\u00a0 If so then you need to start again.<\/p>\n<p>After you have this right, expand what they want into what that looks like, feels like, and the results. Now you are ready to sell.<\/p>\n<p>Here&#8217;s an example:<br \/>\nYour\u00a0 prospect is a mid forties man with a family of 4.<br \/>\nWhen he is shopping for a car&#8230;\u00a0 what does he\u00a0 need?<br \/>\nTransportation, with enough room for 5 people, and a trunk large enough to fit\u00a0 some golf clubs.\u00a0 A safe car. A good price<a href=\"http:\/\/www.flickr.com\/photos\/17407267@N00\/3687302689\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured alignright\" title=\"Used Cars\" src=\"http:\/\/farm3.static.flickr.com\/2514\/3687302689_272240401f_m.jpg\" alt=\"Used Cars\" width=\"198\" height=\"240\" \/><\/a><\/p>\n<div class=\"mceTemp\"><\/div>\n<p>But what does he <strong>want?<\/strong><\/p>\n<ul>\n<li>A car that will make him look like a pro athlete<\/li>\n<\/ul>\n<ul>\n<li>A car that my friends will say, hey, that&#8217;s cool!<\/li>\n<\/ul>\n<ul>\n<li>A car that says who I am (or want to be)<\/li>\n<\/ul>\n<ul>\n<li>A car that other people want to drive\n<ul>\n<li>A car that the opposite sex will want to sit in<\/li>\n<li>A car that says I am successful<\/li>\n<li>A car that does things other cars can not<\/li>\n<li>A car that makes him feel young<\/li>\n<li>A fast car<\/li>\n<li>A car that shouts I am successful.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Maserati_GranTurismo_front_20071104.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured \" title=\"Maserati GranTurismo\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/5\/58\/Maserati_GranTurismo_front_20071104.jpg\/300px-Maserati_GranTurismo_front_20071104.jpg\" alt=\"Maserati GranTurismo\" width=\"240\" height=\"148\" \/><\/a><\/li>\n<li>A great deal\u00a0 ( Not price)<\/li>\n<\/ul>\n<p>So if you are selling this car,<\/p>\n<p>Do you say. Our expo model will get you from point A to B safely and fit all of your friends and family!<\/p>\n<p>Or:<\/p>\n<p>I&#8217;ve never experienced anything like this. It&#8217;s like the love I had for my first car combined with driving a <a class=\"zem_slink\" title=\"Maserati\" href=\"http:\/\/maps.google.com\/maps?ll=44.649422,10.939636&amp;spn=1.0,1.0&amp;q=44.649422,10.939636%20%28Maserati%29&amp;t=h\" rel=\"geolocation\">Maserati<\/a>.\u00a0 My wife won&#8217;t let me drive it by myself, because it&#8217;s so sexy. And they made it easy to drive away in. Drive, sign and go.<\/p>\n<p>&#8230;.\u00a0 like reliving your first automobile love affair, but better&#8230;\u00a0 The expo doesn&#8217;t ever need a tune up.<\/p>\n<p>Or, if you are a home remodeling company you can say&#8230; We are licensed and Insured, and give free estimates.\u00a0 But maybe you could communicate what they want.<\/p>\n<p>At abc remodeling we create magical places where your family can create warm memories. Your home is the heart and soul of your life, and we build spaces with that in mind.<\/p>\n<p>Give your prospects what they want.\u00a0 What they need comes with it.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=19cc5c81-cc45-4e51-888a-58193eaef162\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n<div class=\"tweetthis\" style=\"text-align:left;\"><p> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=The+Biggest+Sales+Mistake+We+All+Make+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D1030\" title=\"Post to Twitter\"><img decoding=\"async\" class=\"nothumb\" src=\"http:\/\/salesjumpstart.net\/blog\/wp-content\/plugins\/tweet-this\/icons\/en\/twitter\/tt-twitter.png\" alt=\"Post to Twitter\" \/><\/a> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=The+Biggest+Sales+Mistake+We+All+Make+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D1030\" title=\"Post to Twitter\">Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>my first car combined with driving a Maserati.  My wife won&#8217;t let me drive it by myself, because it&#8217;s so sexy. And they made it easy to drive away in.<\/p>\n<p>&#8230;.  like reliving your first love, but better&#8230;  The expo will never <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[5],"tags":[5,138],"class_list":["post-1030","post","type-post","status-publish","format-standard","hentry","category-sales","tag-sales","tag-shopping"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1030\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=1030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=1030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}