![\"\"](\"http:\/\/becomeanawardwinningcompany.com\/assets\/MattShoup_Full-189x300.jpg\" "\\"Matt\\"")
their company. From time to time we will publish the actually questionnaire and interview with someone who has had great success in marketing.<\/p>\nPart of our service offering is interviewing hundreds of business owners on what advertising methods work (and which do not) for their company. From time to time we will publish the actually questionnaire and interview with someone who has had great success in marketing.<\/p>\n
This month we spoke with Matt Shoup the President of M & E Painting, based on Northern Colorado. Here\u2019s a little about Matt, and his answers to our questions on SEO, and advertising.<\/p>\n
Matt Shoup Founded M & E Painting with only $100 to his name in 2005 after being laid off from the corporate world.\u00a0 This event only reignited Matt\u2019s true passion for entrepreneurship, and he has never looked back.\u00a0Since then, M & E Painting has grown to a multi-million-dollar, award winning company and Northern Colorado\u2019s largest and most recognized painting contractor.\u00a0 From 2005 to 2010, the company grew 500%! \u00a0Since inception, M & E Painting has served over 3,400 clients and maintains a 98.6% customer satisfaction rating.\u00a0 In 2009, Matt founded his second company Shoup Consulting.\u00a0 Matt\u2019s mission is to inspire entrepreneurs around the world.\u00a0 He does this by speaking, writing, and coaching. You can see one of Matt\u2019s companies at![\"\"](\"http:\/\/www.mandepainting.com\/img\/logo.png\"){kind=logo}
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Here is the Interview on what works for Matt and his company.<\/p>\n
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What forms of advertising and promotion does your company use now?<\/strong><\/p>\n PR (awards, press and media hits), direct mail, Send Out Cards, referrals from customers, outdoor branding, sign spinners, internet<\/p>\n What have you found to be the best advertising or promotion programs? Doing a great job for people and getting them to talk about you.\u00a0 Retention of clients has been by far Send Out Cards, and branding and awareness has been sign spinning.<\/p>\n What advertising or promotion have you used in the past that you no longer utilize and why? Some of the cheaper low quality direct mail has not worked well.\u00a0 We swear by Val Pak and have loved their service and ROI<\/p>\n How do you track the effectiveness of your advertising?<\/strong><\/p>\n We track where every single lead comes from when they call.<\/p>\n Do you find certain types of advertising have a better closing percentage? Referrals<\/p>\n Do you have a certain percentage of gross sales you use for an advertising budget? 6 to 7%<\/p>\n Do you have a formal referral process for customers to utilize? Yes, we send customers to dinner when they refer us new work.<\/p>\n What\u2019s the easiest lead generation source you utilize?<\/strong><\/p>\n referrals<\/p>\n What\u2019s the best Lead generation source for your company?<\/strong><\/p>\n Direct mail<\/p>\n What are the best long term return on investment advertising programs you use?<\/strong><\/p>\n Direct mail and outdoor branding<\/p>\n Any comments on the following type of advertising?<\/p>\n TV- no thanks<\/p>\n Radio- no thanks<\/p>\n Print magazines- some are okay, but do not use too many ourselves<\/p>\n Print Coupons- people love them, generates lots of calls<\/p>\n Direct mail (individual to homes or Businesses)- very awesome as well<\/p>\n Door Hangers\/fliers- very low ROI<\/p>\n Pay per click advertising- people are figuring out you pay for this, go organic<\/p>\n Search Engine Optimization- works great for us.<\/strong><\/p>\n Social Media- too much to get confused on, focus on one like Facebook, Twitter, etc and master it.<\/p>\n Telemarketing- can\u2019t stand to get the calls so would never make them<\/p>\n Trade Shows- not great ROI, lots of looky loos<\/p>\n Referral programs- people love a little incentive<\/p>\n Lead groups- no thanks<\/p>\n BBB\u00a0 Membership- these guys are the necessary evil.\u00a0 Don\u2019t really like the way they do things<\/p>\n Sales People\u00a0 – gotta have them to leverage your self<\/p>\n Business Development programs<\/p>\n Canvassers \u2013 no thanks,<\/p>\n Internet lead services like Service Magic, Angie\u2019s List, Dave Logan, Tom Martino.<\/strong><\/p>\n ( A certain co-op lead service branded by a local personality) \u00a0is a crook and a huge hypocrite, I was called by one of his scummy sales guys.\u00a0 Talk about say one thing and do the other.\u00a0 No thanks.\u00a0 Angies List seems to be a great truthful source for both company and contractors<\/p>\n <\/p>\n ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<\/p>\n It\u2019s always interesting to hear what a company is getting great value from. In M&E\u2019s case they do well in some very none traditional areas. Sign Spinners, Send out Cards, and customer referral programs.\u00a0 They also give Val Pak a big thumbs up as well as organic search (SEO).<\/p>\n SO far in our most recent round of interviews there are a few surprises.\u00a0 Trade shows are not doing as well in the thumbs up category as they once were, and we see formal referral programs gaining a lot of traction. If you are a home Improvement company interested in seeing the full report, it’s available for members of the 24-7 Home Show group. You can see info here\u00a0\u00a0 <\/a>(Full disclosure , Mike Bayes is a partner in Bayes Squared llc the operating company for 24-7 home Show).<\/p>\n We will be publishing these results as often as we can. Your company is welcome to add to the discussion here (in the comments) or if you would like an individual interview, please contact us at info@myonecall.com<\/a> to arrange.<\/p>\n We will be publishing these results as often as we can. Your company is welcome to add to the discussion here (in the comments) or if you would like an individual interview, please contact us at <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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