{"id":1195,"date":"2012-05-21T05:48:11","date_gmt":"2012-05-21T13:18:11","guid":{"rendered":"http:\/\/www.salesjumpstart.net\/blog\/?p=1195"},"modified":"2012-05-21T05:48:11","modified_gmt":"2012-05-21T13:18:11","slug":"search-engine-and-social-media-marketing-in-denver","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2012\/05\/21\/search-engine-and-social-media-marketing-in-denver\/","title":{"rendered":"Search Engine and Social Media Marketing in Denver"},"content":{"rendered":"

SEO and Social Media in Denver<\/p>\n

Social Media is hard for many small businesses to understand. I\u2019m not talking about how it works, or what it is, I am talking about its value as a business tool. Search Engine Optimization on the other hand, is pretty straight forward. If your site is ranked higher on Google, more people will call you.<\/p>\n

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White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)<\/figcaption><\/figure>\n

The reason we have a love hate relationship with social media is it\u2019s not advertising, and we are use to thinking in terms of return on investment when we promote our services. I would use the term branding when it comes to using social media, and branding, up until recently has been the domain of the largest of large companies. \u00a0Branding also has traditional had a very high price tag.<\/p>\n

I recently was reading a research study on how new prospects actually found a business. The premise was very few new customers just make a keyword search, click on your site and call. \u00a0The vast majority of people had\u00a0 contact or visibility into the company they ultimately bought from in 3 or more places. \u00a0The search was just the last place.<\/p>\n

It\u2019s nothing new. Marketing your business is not done through one path. The most successful small and medium businesses understand this, and use every option available for there budget. Social media, with out a question falls into this.\u00a0 It\u2019s not expensive, and you can laser target your prospects. You want a\u00a0 potential customer to see you every where they look!<\/p>\n

One of our clients is currently one of the fastest growing B2C services in the state, if not country. \u00a0We never use one path, we use a minimum of four at all times.<\/p>\n

So what \u2018Paths\u201d should you use to reach new clients or customers?<\/p>\n

Here is a list. What you pick depends on your industry, but first, always start with a very well thought out targeted prospect list! \u00a0Who are your prospects, where are your prospects, how do they find companies like yours?<\/p>\n