Here\u2019s an old sales story: A national sales manager is at a meeting with his sales managers from across the country. They have recently launched a new brand of dog food For success, start with your product. Make it taste really good. Too many business owners refuse to accept that a sales problem may, in fact, be a bad product or service. Honestly evaluate your products and services as well as your competition. Make yours better, faster, more affordable. Then go sell it!<\/p>\n Your sales staff will be more productive and your customers will be more loyal. See the end of this blog for some tips directly related to SEO services.<\/p>\n 2. Most salespeople are like plumbers<\/span><\/strong><\/p>\n Plumbers make more than many other trades. You know why? 3. Great salespeople work for high compensation<\/span><\/strong><\/p>\n The average outside sales rep in Colorado earns around $58,000 a year before benefits. If you\u2019re going to pay an average wage, expect average performance, which in sales means you should hire a plumber. If you want top performance, offer top pay.<\/p>\n 4. You can\u2019t <\/em>hire commission only salespeople to sell your product<\/span><\/strong><\/p>\n Commission only sales representatives must have the opportunity to make $1,500 a week, every week within their first month with your company. And they need to be paid quickly. Can your product support this? No. Stop thinking about hiring cheap sales help, and start thinking about how to make your product irresistible to buyers. Once you have an irresistible product you may be able to hire a commission only sales force because plumbers will be able to give it away.<\/p>\n 5. The number one factor in achieving your sales goals is \u2026<\/span><\/strong><\/p>\n \u2026 a really great product or service. \u00a0Period.<\/p>\n 6. Most good salespeople are egotists <\/span><\/strong><\/p>\n This is true. If you do not know how to manage egotistical personalities, don\u2019t. \u00a0Hire an experienced sales manager or a therapist to manage them. Some of the best salespeople I have ever worked with were pains to be around. They whined, they were always late, they didn\u2019t come to mandatory training, and they didn\u2019t play nicely with others. What they did was sell. All they needed was a cheer leader, not a manager. Most sales managers only know how to manage plumbers because that\u2019s what most salespeople are. Plumbers show up for meetings, fill out the reports, and struggle to make minimum sales; but they always have their shovel with them. The problem is you may be tempted to hire plumbers, because they\u2019re easier to manage and will fit in with your company culture better. \u00a0So if you are going to hire and manage plumbers, make sure you have a product that is irresistible to buyers.<\/p>\n I think I\u2019ve made my point. Most sales programs are usually handed off to plumbers to sell. Your only chance for great sales success is to spend a great deal of time making your product or service irresistible to buyers. Trust me, in most cases, this is far more effective and a better return on investment than actually building a professional sales force with top notch management. Why? Because if your product is really good, you\u2019ll attract the best sales professionals anyway.<\/p>\n This leads to my final point for today:<\/p>\n 7. Great salespeople aren\u2019t hired, they choose the company they want to work for <\/span><\/strong><\/p>\n Given this, your job as a business owner is to build a service or product that is irresistible. Once you have that, your salespeople will become superstars (and you can throw the shovels away).<\/p>\n And, as promised for the SEO’s of the world.\u00a0 How can you build an irresistible service?\u00a0 Step One: Ask your clients what they feared most when signing up for your service. Then develop a 100% iron clad guarantee that what they listed , will not happen.<\/p>\n Steps 2-5 available by request.<\/p>\n <\/p>\n Click to talk with Mike right now<\/a>, or leave a message about this post.<\/p>\n Mike Bayes is President of My One Call LLC a business development firm based in Lafayette Colorado. http:\/\/www.salesjumpstart.net<\/a> I\u2019ve been lucky in my life having worked around some of the more successful and talented sales professionals in the country. During the 1990s my sales force of 650 sold more than $80 million a year in<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[6,5],"tags":[41,5,36],"class_list":["post-1391","post","type-post","status-publish","format-standard","hentry","category-marketing","category-sales","tag-business","tag-sales","tag-salesmanship"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"http:\/\/commons.wikipedia.org\/wiki\/File:Pet_Food_Aisle.jpg\" "\\"A")
<\/a>and the sales numbers are terrible. He is ranting and raving about how much marketing has been done, the dollars they\u2019re spending, and no one is selling the new dog food. He asks the group what\u2019s going on! And a small voice in the back of a very quiet room speaks up, \u201cI don\u2019t think dogs like the way it tastes.\u201d<\/p>\n<\/a>Because they do the stuff other people don\u2019t want to do. In my experience, 75 percent of salespeople are in sales not because they are trained and passionate sales professionals, but because they will do the stuff other people don\u2019t want to do: they will pick up the phone and make cold calls. You don\u2019t have to be good at sales to make cold calls any more than you have to be good at plumbing to clean out a septic tank. Just make sure that when it comes to your salespeople, you hire the professionals that are passionate about their work; otherwise, you may as well hire a plumber.<\/p>\n<\/a><\/p>\n
\n303 500 3053 Ext 1<\/p>\n<\/a><\/div>\n<\/a> Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"