![\"Google](\"http:\/\/farm4.static.flickr.com\/3190\/2821859479_2f2070bf89_m.jpg\" "\\"Google")
<\/a>Before the panda and penguin updates at Google It was too easy to use on site tactics ( Keywords and H1 Tags and meta titles) to influence rankings.<\/p>\n
Google is now moving too, and undoubtedly is using more off site context, and content to determine what your site should rank for.\u00a0 To do that they probably\u00a0 look at all the “citations” (mentions) for your site, in what ever format they appear, and have a raw statistical analysis of the relevancy, and then the context.<\/p>\n
The results would be very much in line with what we have seen with the Panda and Penguin updates and algorithm changes.\u00a0 If your site
\nhas been listed in a bunch of directories that have SEO or Rankings in the titles then Google starts with this:<\/p>\n
You say your site is about Insurance.<\/p>\n
Sites about or related to Insurance that you are listed on or mentioned:\u00a0 3
\nSites not about Insurance or related topics you are listed on:\u00a0 200<\/p>\n
You get credit for the three, and how much credit would depend on the Authority of the page and site you are listed on.<\/p>\n
One of the interesting consequences of all this is the no follow or follow link value disappears.\u00a0 As many “citations” may not have a link to your site.<\/p>\n
Words matte<\/strong>r<\/strong>. Google probably (using raw statistical analysis) looks at what a relevant page citation says about your site, or the content about your site on that page.\u00a0 ( Co-citation’s and such)<\/p>\n <\/p>\n Interesting example.<\/p>\n We recently built a 2 page site about a specific remodeling type project. We wanted to test the exact match domain changes. The site Two months later it was ranked number 1 for that very specific keyword, and on the first page for that keyword phrase in different form. It was (and is) ranking higher than several sites that have been around for a long time and had SEO companies working on for years (at least to an extent).<\/p>\n We originally thought the the exact match domain for local sites was still a very important ranking factor and it was that simple. Now, I think\u00a0 if we had back linked the same 2 page site to 4 or 5 unrelated directories… or sites, that it would have never been ranked. Well, only one way to find out. Check back in a few months. We will give you an up date.<\/p>\n All of this is admittedly a very simplistic view of the new Google ranking changes. There are many other important factors. Our point is to communicate that many of the old SEO tactics don’t work any more, and why. For us, it’s all good news, as we have followed the For far more detail read Joshua Giardino’s excellent blog here :http:\/\/blog.iacquire.com\/2012\/11\/28\/its-not-co-citation-but-its-still-awesome\/<\/a><\/p>\n I also mentioned the SEOmoz blog on Co-citations on an early blog.\u00a0 http:\/\/www.seomoz.org\/blog\/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday .<\/p>\n By Mike Bayes<\/p>\n On site signals continue to be important, but they only point Google in a direction to determine your sites Authority theywon’t help your ranking on their own.<\/p>\n Interesting example.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[20,115,8,49],"tags":[76,20,21,17,45,94],"class_list":["post-1560","post","type-post","status-publish","format-standard","hentry","category-denver-seo","category-do-it-yourself-seo","category-seo","category-seo-analysis-denver","tag-citation","tag-denver-seo","tag-google","tag-search-engine-optimization","tag-search-engines","tag-seomoz"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Statistical](\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/9\/96\/QI_verdicts2.svg\/75px-QI_verdicts2.svg.png\" "\\"Statistical")
<\/a>
\nSo, in summary:<\/p>\n\n
\n
\n
\nurl is (Project Type) in (City).
\nWe added it to 4 or 5 sites that were related directly to Remodeling.\u00a0 We may have tweeted it, and added it to a facebook comment.<\/p>\n
\n“act as if Google doesn’t exist” principle in SEO for years (to the extent any Internet marketing company like My One Call LLC can).
\nOur clients didn’t see any rankings drop over the last 6 months based on these new changes.<\/p>\n![\"Enhanced](\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=9db60b23-50b4-4d4e-ac65-22f4da343931\")
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