{"id":1606,"date":"2012-12-18T07:13:43","date_gmt":"2012-12-18T14:43:43","guid":{"rendered":"http:\/\/www.salesjumpstart.net\/blog\/?p=1606"},"modified":"2012-12-18T07:13:43","modified_gmt":"2012-12-18T14:43:43","slug":"how-a-blog-can-help-your-google-rankings-or-not","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2012\/12\/18\/how-a-blog-can-help-your-google-rankings-or-not\/","title":{"rendered":"How A Blog Can Help Your Google Rankings, Or Not"},"content":{"rendered":"

How A Blog Can Help Your Google Rankings\u00a0 (again, and again):<\/p>\n

Blogging is a buzz word in the small and medium business community. Almost every client we talk with (or potential client) wants to know how to do a blog because they have \u201cheard\u201d it will help their search engine rankings. This falls into the tradition of small business owners being about 8 years behind on new marketing tactics. That\u2019s not a criticism, it\u2019s a reality. Most small business owners don\u2019t have the hours in a day needed to stay on top of anything besides what they do.<\/p>\n

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The Bad News.\u00a0 <\/b>Although there is clearly some truth left in that assumption that a blog will help your sites rankings, but, and it\u2019s a big but, if\u00a0 you are to see an increase in your sites popularity based on a blog, it must have valuable content that other sites and social media will pick up on and mention.\u00a0 If your blog is just another 700 + words of regurgitated news, facts, rumors, or opinion\u00a0 already published or blogged about on the Internet by 100 or 1000 other sites your chances of a web master or influential social media picking up on the blog are very low.\u00a0 And if your Blog isn\u2019t mentioned on other web sites, it gets no help in rankings.<\/p>\n

Additional Value of a Blog bedside\u2019s Rankings. <\/b>Now, if your blog gives your prospective clients or current customers some unique insight into your business or industry, even if they are not going to mention it or link to it, it\u2019s still of value, just not for your search engine visibility. It will help you become more of a trusted source for whatever it is you do.<\/p>\n

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Blog Machine (Photo credit: digitalrob70)<\/figcaption><\/figure>\n

Internet Marketers Are Blog Obsessed<\/b>. That\u2019s a problem, because many (and I mean many) Internet Marketers have had some success with getting their blog or content mentioned and linked to, (and all that SEO stuff), by writing a blog,. They write blogs about blogs that are based on another blog in the hopes that someone they don\u2019t know, and who is trying to get followers on twitter will retweet their content to an audience that has little or no interest in what they are saying, and have already seen the information 5 times in other higher authority blogs or sites.<\/p>\n

The reason they have any success is it\u2019s far more likely to get Internet Marketing content linked or mentioned on the INTERNET because Internet Marketers spend half their life reading this stuff.\u00a0 If you are a Plumber, or a Dentist, the likelihood of having your content picked up is very small. Plumbers and Dentists, and normal people don\u2019t spend their life on-line reading every blog written, even when its content is the same as the last 5 they read.<\/p>\n

It\u2019s important for an Internet Marketer to be up to date on all the new stuff on the Interweb, if for no other reason, so they can sound really knowledgeable and use uncommon words when they speak to Plumbers and Dentists. I call it selling through a vernacular fear factor. More on that some other time.<\/p>\n

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Latte_Blog (Photo credit: digitalrob70)<\/figcaption><\/figure>\n

Blogging For Visibility.\u00a0 <\/b>So how does a small business utilize a blog for better Internet visibility? It\u2019s all about the subject and content.<\/p>\n

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