{"id":1708,"date":"2012-12-29T15:39:28","date_gmt":"2012-12-29T23:09:28","guid":{"rendered":"http:\/\/www.salesjumpstart.net\/blog\/?p=1708"},"modified":"2012-12-29T15:39:28","modified_gmt":"2012-12-29T23:09:28","slug":"2013-local-seo-predictions-content-marketing-is-phooey","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2012\/12\/29\/2013-local-seo-predictions-content-marketing-is-phooey\/","title":{"rendered":"2013 Local SEO Predictions. Content Marketing Is Phooey"},"content":{"rendered":"

2013 Local SEO Predictions. Content Marketing is Phooey.<\/p>\n

I am going against the general concord in SEO circles this year (what a shock right?) on what will work for SEO firms in 2013, and make a big statement.\u00a0 Links matter more than ever, and are in fact (after your on site work) the absolute most important aspect to any successful SEO program.<\/p>\n

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There is a ton of content marketing, and social signal pundits in SEO since Panda and Penguin marched into town burning and destroying all search rankings developed with sophomoric and thoughtless tactics, that will tell you the only path to high Internet traffic is through a massive content marketing strategy.\u00a0 The mass hysteria that \u00a0followed has been epic.<\/p>\n

I have read a great volume of blogs\u2019 and posts on \u201chow to \u201cimplement SEO now that every thing has changed. The truth is, very few \u201cthings\u201d have changed, and authors are simple feeding a hungry and worried Internet Marketeering community.<\/p>\n

I recently posted on a very popular blog (about local SEO issues) that the loss of keyword information from Google was not a really big deal for local services. I mean, if you need a keyword tool to tell you how people find a local Plumber, you may want to get another gig. SEO is not for you in 2013. Most will use the word Plumber. Maybe add service, company, a city, I mean there just are not all that many combo\u2019s to figure out. In my experience, what is important in local internet visibility is not the combination of keywords a prospect uses, but how they use those combinations in search. Most SEO firms won\u2019t even report (because there is no automated tool to do so) how a site ranks in important local zip codes with no local intent term used. And this is becoming the MAJOR search type for local services.<\/p>\n

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This race to content now being promoted as the SEO tactic de jour may be exactly what we think it is when it comes to non local sites.\u00a0 For local sites, and local SEO, which is where the vast majority of us plow the ground, it is in many cases complete phooey. Not that great content is phooey, just that this obsession with great content as the number one all in one SEO device is phooey. Google wants a site to communicate the information a person goes to that site for (I am guessing). A local plumber doesn\u2019t need to be the Robert Frost of the copper pipe crowd, to rank well.\u00a0 They just need to have a well designed 4 or 5 page site, giving people what they want to read and see when they get there.<\/p>\n

Example: In the last 4 months we have ranked a site with one page of actually content (two pages total) for a local intent keyword, by adding a few local back links, using an emd, and ummm that was it. Does it have much competition?\u00a0 Yes, some.\u00a0 Would it ever have a chance of ranking on a national search? No. And that\u2019s the point; Local SEO is to National SEO what Physics is to the M theory.\u00a0 They both deal with universe in completely different ways.<\/p>\n

So for Local SEO in 2013:<\/p>\n