{"id":1865,"date":"2013-03-07T13:40:48","date_gmt":"2013-03-07T21:10:48","guid":{"rendered":"http:\/\/www.salesjumpstart.net\/blog\/?p=1865"},"modified":"2013-03-08T04:51:44","modified_gmt":"2013-03-08T12:21:44","slug":"top-five-local-seo-ranking-killers","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2013\/03\/07\/top-five-local-seo-ranking-killers\/","title":{"rendered":"Top Five Local SEO Ranking Killers"},"content":{"rendered":"

Top Five Local SEO Ranking Killers.\u00a0<\/strong>Sometimes it\u2019s more important to know what will kill your rankings than what will help your local rankings.<\/p>\n

1.)\u00a0\u00a0\u00a0 Inconsistent Name , Address or Phone<\/b>, on different web sites.<\/p>\n

\"Architecture<\/a>
Architecture of a Web crawler. (Photo credit: Wikipedia)<\/figcaption><\/figure>\n

Clean up old listings that have the old address by searching that address in Google, and then contacting each site and up dating it to the new address.<\/p>\n

Same thing for a changed phone number.\u00a0 Google the number to see what sites have it listed and get it changed or deleted, and if for some odd reason (and we have seen this several times) you have a different URL, with a different phone number, please remove the site!<\/p>\n

As a side note make sure your business listings are consistent in every directory. Same exact name, same exact phone number and same exact address.\u00a0<\/b><\/p>\n

A confused robot is<\/b> no<\/b>t<\/b> your friend!\u00a0 ( Robots are what Search engines use to look at your site)<\/b>\u00a0<\/span><\/p>\n

2.)\u00a0\u00a0\u00a0 <\/b>No Address on the Site<\/b><\/p>\n

\"English:<\/a><\/p>\n

I don\u2019t know why I see so many local web sites with no address listed. I assume it\u2019s because they are home based. In most cases, you should either list your home address, or get an office. You can hide your home address on Google Places \u00a0(as a matter of fact its part of their terms of service that if you are home based, to click do not show my address). Any way, if its really important that you don\u2019t want your prospects to know you are working in your pajama\u2019s, as if they won\u2019t figure it out anyway, your not going to have good rankings. And if you had good rankings you could probably afford the little office up the street. LIST YOUR ADDRESS, PHONE and Company name on the home page.<\/p>\n

3.)\u00a0\u00a0\u00a0 <\/b>No local citations<\/b><\/p>\n

<\/b>\u00a0It takes an hour or two to list your company in the important local directories.\u00a0 Go to getlisted.org<\/a> (It\u2019s free and a great resource).\u00a0 List your business with most of the directories they recommend.<\/p>\n

4.)\u00a0\u00a0\u00a0 <\/b>Using Dex tracking numbers for your PPC<\/b><\/p>\n

There is some disagreement in the SEO world about how damaging this is. I have had several discussions with some of the countries best Local Maps and Local SEO experts , most notably Mike Blumenthal (see his blog here http:\/\/blumenthals.com\/blog\/<\/a> \u00a0and follow it if you are a serious local SEO student), But they all do agree that after looking at some case studies, a DEX tracking number published on multiple different local directories is not good for your rankings.<\/p>\n

I would take it a bit further, IT IS A COMPLETE RANKING KILLER<\/i><\/b><\/span> for Google Places<\/span>.\u00a0 It\u2019s the same thing as having different phone numbers published on different web sites. It confuses the Robots, and then you are in rankings trouble.<\/p>\n

5.)\u00a0\u00a0\u00a0 No Meta Titles<\/b> or descriptions or poorly written ones.<\/p>\n

So your nephew did your web site when he was studying web design\u2026 nice! The most important part of your web site for SEO, is your meta title.\u00a0 If you don\u2019t know what that is (and you can not see it BTW on your site) call a web design firm or SEO and ask them to check.\u00a0 If its your company name, your hurting your rankings, unless you want to rank for people who all ready know who you are).\u00a0 Have a pro take a look at your meta tags, and\u00a0your\u00a0on site SEO in general while they are there. This one may cost you a few hundred dollars on up to\u00a0fix\u00a0(including the on Site SEO changes), and yes 90% of the web design firms you speak with with tell you to build a new site (and maybe you should), but, just get the tags right to start!<\/p>\n

These are the top 5 ranking killers for Local sites that we have seen. And any one of them can keep your site from being well ranked. It\u2019s worth the time to have a company ( like us)\u00a0fix\u00a0this issues if Search Engine traffic is important.<\/p>\n

\u00a0Our site<\/a><\/p>\n

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These are the top 5 ranking killers for Local sites that we have seen. And any one of them can keep your site from being well ranked. It\u2019s worth the time to have a company ( like us) fix this issues if Search Engine traffic is important<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[20,8],"tags":[14],"class_list":["post-1865","post","type-post","status-publish","format-standard","hentry","category-denver-seo","category-seo","tag-local-seo-local-internet-marketing"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=1865"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/1865\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=1865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=1865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=1865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}