Google + for SEO. A Fellini Movie Set in Algorithms.<\/p>\n
SEO practitioners are, by their very nature, curious. I think this is the main reason they continue to research and track and measure in a business area where there are no \u201cright answers, or at least, not that stay right \u00a0for very long. SEO is a changing landscape like no other\u00a0I’ve\u00a0experienced in business. It\u2019s more analogous to a game of chess where the rules change every three moves. The queen becomes the pawn, the pawn becomes a soccer ball. Its a Fellini movie set in algorithms.<\/p>\n
According to wikipedia.org “Curiosity killed the cat is a proverb used to warn of the dangers of unnecessary investigation or experimentation. An easier definition of the phrase curiosity killed the cat would be that being curious can sometimes lead to trouble\u201d. As SEO companies we all understand that we ultimately are lead to trouble when we become completely focused on the newest SEO rage, currently the Google plus platform.<\/p>\n
It seems like every 30 minutes there is a new post (on G+) \u00a0about the miracles of G+ \u00a0and SEO. \u00a0It\u2019s a mass conscientious thing. One well known SEO makes a post or blog stating G+ has potential, and then every young SEO gun slinger wants to prove it is so. The young guns do a lot of the early testing, \u00a0and when one or two stumble upon some curious correlation between say… the alt tag in your g+ \u00a0profile picture and one high ranking low competition keyword, the content marketing crowd goes to work flaming the fires of curiosity, all for the benefit of traffic, not truth.<\/p>\n
Even if all of this discourse on Google plus for SEO has a substantial amount of truth in it, the fact remains, (and this is where so many of us fail, and get \u201ckilled\u201d), there is no one historic case you can point out where an SEO gold mine platform,\u00a0wasn’t\u00a0converted conveniently by \u00a0Google \u00a0into just another web page over time, leaving those who invested too heavily in it, poorer than when they began. \u00a0Can any one who has been working in the SEO community for more than a few years, honestly say, that even IF G+ is the greatest SEO platform in the world today, that in a blink of an eye, it won’t just become another web page or site, like any other, at any moment.<\/p>\n
We should be curious… \u00a0but diverse. We should view all new trends and correlations with historical perspective, and not let the current mania du jour \u00a0form our operating principles.<\/p>\n
\u00a0By Mike BAyes<\/p>\n