{"id":2125,"date":"2013-11-23T07:02:23","date_gmt":"2013-11-23T14:32:23","guid":{"rendered":"http:\/\/www.salesjumpstart.net\/blog\/?p=2125"},"modified":"2015-04-02T07:18:53","modified_gmt":"2015-04-02T14:48:53","slug":"monthly-seo-check-and-web-presence-maintenance","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2013\/11\/23\/monthly-seo-check-and-web-presence-maintenance\/","title":{"rendered":"Monthly SEO Check and Web Presence maintenance"},"content":{"rendered":"<p dir=\"ltr\"><strong>Monthly SEO Check and Web Presence maintenance.<\/strong><\/p>\n<p dir=\"ltr\">From time to time we are asked what we do monthly to check on a web sites SEO status. So, instead of boring you with a narrative I thought we would just post some of the instructions I give to our SEO people. It&#8217;s in no way completely inclusive, but if you want to D.I.Y this is a good guide.<\/p>\n<p dir=\"ltr\"><strong>On Site:<\/strong>Home Page and Main keyword page.<\/p>\n<p dir=\"ltr\">&#8211; Meta Tags: \u00a0The Title and Description<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Gwt-logo.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Google Web Toolkit\" alt=\"Google Web Toolkit\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/f\/f6\/Gwt-logo.png\" width=\"100\" height=\"100\" \/><\/a><\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Does it contain the keyword(s))<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Does one of the two contain a local intent keyword if a local company.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"line-height: 1.714285714; font-size: 1rem;\">Find the meta tags by right clicking on a blank part of the page. Click on \u201cpage source\u201d \u00a0A new page will open.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">&#8211; Does the home page have a G+ icon that goes to the business G+ profile?<\/p>\n<p dir=\"ltr\">If not, refer them to this link on how to add a business page: <a href=\"http:\/\/www.google.com\/+\/business\/\">http:\/\/www.google.com\/+\/business\/<\/a><\/p>\n<p dir=\"ltr\">Mention that when the Business profile is complete, they should add the G+ badge to their home page. Instructions are in the G+ business page information.<\/p>\n<p dir=\"ltr\">&#8211; Does the home page have at least one out bound (external Link) to a high authority site? Example: \u00a0Check our B.B.B. ratings and a link to their B.B.B. page<\/p>\n<p dir=\"ltr\">&#8211; Does the site have good quality content?<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/25923412@N00\/2576981899\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured \" title=\"Google \u8cbc\u724c\u51b0\u7bb1\uff08Google Refrigerator\uff09\" alt=\"Google \u8cbc\u724c\u51b0\u7bb1\uff08Google Refrigerator\uff09\" src=\"http:\/\/farm4.static.flickr.com\/3008\/2576981899_fef76fd366_m.jpg\" width=\"144\" height=\"109\" \/><\/a><\/p>\n<p dir=\"ltr\">Internal pages should be added from time to time, and a page from the main navigation should\u00a0have at least 700 + words. \u00a0The information should be useful and well written.<\/p>\n<p dir=\"ltr\">&#8211; Does the site have a Blog? \u00a0If yes, is there new valuable content on the blog? Are blog titles used that will be easy for the search engines to identify what the blog post is about. Are they using a SEO plug in for a word press blog.<\/p>\n<p dir=\"ltr\">&#8211; No blog? \u00a0Add one. They can pay content writers to produce blogs. (average cost $70 to $129.00) or write their own.<\/p>\n<p dir=\"ltr\"><strong>Site Structure:<\/strong> Is the navigation clear and using a silo system for main search topics ?<\/p>\n<p dir=\"ltr\">Site Load Time:Does the site load in an acceptable time. \u00a0Check GWT \u00a0for speed test.<\/p>\n<p dir=\"ltr\"><strong>NAP (Name, Address, Phone)<\/strong><\/p>\n<p dir=\"ltr\">Does the site clearly display the local businesses Name address and phone number on the homepage and contact form. \u00a0Suggest they use <a href=\"http:\/\/schema.org\/\">http:\/\/schema.org<\/a> \u00a0mark up for their address. Their web master can do this very quickly.<\/p>\n<p dir=\"ltr\">If its a local company are they using a local number? Add one if they are using a n 800 number.<\/p>\n<p dir=\"ltr\">Google Web Master:\u00a0Is there a current site map on G.A.?<\/p>\n<p dir=\"ltr\"><strong>Reputation Management<\/strong>:<\/p>\n<p dir=\"ltr\">Search for business name on Google.<\/p>\n<p dir=\"ltr\">Check all first page results for any positive or negative reviews.<\/p>\n<p dir=\"ltr\">Here\u2019s what you find under My One Call LLC<img decoding=\"async\" alt=\"\" src=\"https:\/\/lh5.googleusercontent.com\/r5CfySMBzvAehDm7gEcH3m1LAz22pEuVQrg-o_xSN95qtW8zKznzbVYai_CkBgMhVgvdddffisI_0zYfzq6uj0Hm_U_C4VQmvx3MIe2x_ebAOQJUQ1khM5UjxA\" width=\"582px;\" height=\"264px;\" \/><\/p>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">What ever review sites show up (Google, Yelp, Youtube) \u00a0you should encourage the web owner to ask for more positive reviews on those sites and make them aware of any non positive mentions or reviews.<\/span><\/p>\n<p dir=\"ltr\"><strong>MOZ Rankings:<\/strong>\u00a0Go to MOZ.com and log in.<\/p>\n<p dir=\"ltr\">Run an open explorer report on the main URL.\u00a0Note and communicate the Page Authority, and Number of links.\u00a0Down load a monthly back link report.<\/p>\n<p dir=\"ltr\"><strong>Competitive assessment: \u00a0<\/strong>Search for their main keyword and city (if Local) \u00a0Note the top ranked sites. \u00a0Make a note of the top three. (do not include directories)<\/p>\n<p dir=\"ltr\">Go to moz.com open Site Explorer. \u00a0Add top three competitors to \u201ccompare link Metrics \u201dCopy report to client.<\/p>\n<p dir=\"ltr\">Run Open Site Explorer for the top three sites. Look for linking opportunities.<\/p>\n<p dir=\"ltr\"><strong>Provide a brief summary of work completed this month or period.<\/strong><\/p>\n<p dir=\"ltr\">Social Mentions<\/p>\n<p dir=\"ltr\">Continued Web site presence on My One Call LLC sites<\/p>\n<p dir=\"ltr\">Tips and updates.<\/p>\n<p dir=\"ltr\">Research<\/p>\n<p dir=\"ltr\">Links<\/p>\n<p dir=\"ltr\">Site review<\/p>\n<p dir=\"ltr\">Reputation check<\/p>\n<p dir=\"ltr\">New Keyword ideas<\/p>\n<p dir=\"ltr\">New content ideas. \u00a0(FAQ page)<\/p>\n<p dir=\"ltr\">Rankings for main keywords.<\/p>\n<p dir=\"ltr\">Traffic reports.<\/p>\n<p dir=\"ltr\">By Mike Bayes<\/p>\n<p dir=\"ltr\">My Google Plus Profile:\u00a0<a href=\"https:\/\/plus.google.com\/u\/0\/+MikeBayes\/about\">https:\/\/plus.google.com\/u\/0\/+MikeBayes\/about<\/a><\/p>\n<p dir=\"ltr\">More about us <a title=\"Monthly SEO Checks \" href=\"http:\/\/www.salesjumpstart.net\" target=\"_blank\">www.salesjumpstart.net<\/a><\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\">Want to learn more about Google Plus and promoting your business?<\/p>\n<p dir=\"ltr\">Try these two G+ Guru&#8217;s (my words not theirs)<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/plus.google.com\/u\/0\/+JesseWojdylo\/posts\">https:\/\/plus.google.com\/u\/0\/+JesseWojdylo\/posts<\/a><\/p>\n<p dir=\"ltr\">Stephan Hovnanian is a true G+ Master!\u00a0<a href=\"https:\/\/plus.google.com\/+StephanHovnanian\/posts\">https:\/\/plus.google.com\/+StephanHovnanian\/posts<\/a><\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\">\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"Enhanced by Zemanta\" src=\"http:\/\/img.zemanta.com\/zemified_h.png?x-id=9d153bd9-0103-4bae-aecd-3b00e052591b\" \/><\/a><\/div>\n<div class=\"tweetthis\" style=\"text-align:left;\"><p> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=Monthly+SEO+Check+and+Web+Presence+maintenance+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D2125\" title=\"Post to Twitter\"><img decoding=\"async\" class=\"nothumb\" src=\"http:\/\/salesjumpstart.net\/blog\/wp-content\/plugins\/tweet-this\/icons\/en\/twitter\/tt-twitter.png\" alt=\"Post to Twitter\" \/><\/a> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=Monthly+SEO+Check+and+Web+Presence+maintenance+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D2125\" title=\"Post to Twitter\">Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Monthly SEO Check and Web Presence maintenance. From time to time we are asked what we do monthly to check on a web sites SEO status. So, instead of boring you with a narrative I thought we would just post some of the instructions I give to our SEO people. It&#8217;s in no way completely &hellip; <a href=\"https:\/\/salesjumpstart.net\/blog\/2013\/11\/23\/monthly-seo-check-and-web-presence-maintenance\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Monthly SEO Check and Web Presence maintenance<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[182,52,196,20,115,72,6,3,5,8,49,32,1],"tags":[194,17],"class_list":["post-2125","post","type-post","status-publish","format-standard","hentry","category-bigger-picture","category-colorado-springs-seo","category-contractor-marketing","category-denver-seo","category-do-it-yourself-seo","category-internet-marketing-2","category-marketing","category-on-line-reviews","category-sales","category-seo","category-seo-analysis-denver","category-social-media","category-uncategorized","tag-open-site-explorer","tag-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/2125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=2125"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/2125\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=2125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=2125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=2125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}