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<\/a><\/strong><\/strong><\/p>\nLets say Jim owns a Auto supply company, and is in the same networking group as Mark, who owns a semi truck mobile repair business. They get along well, and one day Jim mentions that his local SEO campaign has brought in a ton of business, and Mark likes what he hears.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\n So, Mark calls Jims local SEO company to find out more. \u00a0The sales representative does a fine job of using all the current Internet vernacular and quotes the normal research on how \u201cpeople\u201d use the Internet to buy stuff, and that Jim is not taking advantage of this gold mine. Well, heck, it worked for Jim, \u00a0maybe it is a good idea.<\/p>\n You see all the issues already I am sure, but I am telling you almost half of the business owners I speak with found me through this type path, and would be an easy sell, if I ddidn’treally have their best interest at heart, or was just so inexperienced that I thought one tactic fits all.<\/p>\n The truth is you have to have a prospect that is online and searching for your service for any SEO to make sense. \u00a0So in Mark’s case, I would ask this question first, and if he didn\u2019t have the answer I would say – let\u2019s figure that out before we waste a lot of time and money.<\/p>\n The question is, where do your prospects find services like yours?<\/strong> \u00a0Now, having worked with a mobile semi truck repair business, I have pretty good insight into this, and it\u2019s NOT through internet searches. I won\u2019t go on how that buyer finds those services, because every industry and business is different. \u00a0It\u2019s the question and answer for your business that counts.<\/p>\n So, \u00a0Mark was using the AIM FIRE approach. \u00a0The problem is he would be aiming in the wrong direction, because he wasn\u2019t ready. <\/b>Ready means doing enough research and analysis to understand where you need to be to be found by a prospect.<\/p>\n Abe Lincoln was quoted as saying if he had 8 hours to cut down a tree, he would spend 7 hours sharpening the blade.<\/b><\/p>\n If you do ready right, the rest will fall into place.<\/strong><\/p>\n So you may asked, why don\u2019t marketers and salespeople suggest more \u201cready\u201d solutions, like research, before they make a suggestion. I assume its one of several things. \u00a0They don\u2019t have a ready solution to sell, or they make their money selling what they sell so a ready solution would kill the sale because they are afraid that the research of thought process will end up pointing a different direction than what they offer. Or..<\/p>\n young sales professionals often just don’t have the experience to understand this. Their trained to sell a product, not assess its value.<\/p>\n Take your budget for the next month or two, and spend it on research and analysis just like the really large companies do.<\/strong> They do it for a reason, it just makes sense.<\/p>\n I\u2019ll go into more detail on how and what research and thought process you can use to get ready, and have a successful campaign in the next few blogs. \u00a0Until then, don’t FIRE until you are ready.<\/p>\n Mike Bayes<\/p>\n <\/p>\n Ready Aim Fire. If you do ready right, the rest will fall into place. I’ve worked with 100\u2019s of businesses on marketing and sales campaigns, and I have time and time again found that mid market and small business owners have a tendency to approach new sales and marketing campaigns based on what marketing companies, … Continue reading Is Local SEO The Right Tactic? Only When You Do Ready Right.<\/span> <\/a> Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"