{"id":2672,"date":"2015-06-04T15:39:39","date_gmt":"2015-06-04T23:09:39","guid":{"rendered":"http:\/\/salesjumpstart.net\/blog\/?p=2672"},"modified":"2015-06-04T15:39:39","modified_gmt":"2015-06-04T23:09:39","slug":"how-to-set-up-your-lead-generation-program","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2015\/06\/04\/how-to-set-up-your-lead-generation-program\/","title":{"rendered":"How to set up your lead generation program."},"content":{"rendered":"

How to set up your lead generation program.<\/p>\n

<\/span><\/b>Many sales consultants and sales coaching firms talk about the 5 to 7 numbers you need to understand to grow your
\nbusiness. \u00a0In every case they start with the number of leads you will need, \u00a0and then move to how many you need to covert
\nto customers, and then average revenue per customer… so on and so on.<\/p>\n

<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>\u00a0<\/span>These 5 or 7 numbers are all based on \u00a0missing elements<\/span><\/i><\/b>!<\/p>\n

<\/span><\/i><\/b>But here is whats missing, and it is the foundation of lead generation. \u00a0You must start with what you can <\/span>pay for a new
\ncustomer<\/span><\/b>, and then apply your conversion or closing rate to get to the number of leads, not that you need, but what you
\ncan afford! \u00a0You can then see dramatic improvement in obtaining more leads by improving your closing percentage.
\nIncreasing your closing percentage will dramatically increase \u00a0the number of leads you can afford.<\/p>\n

Generating leads is easy! \u00a0I’ll say it again, GENERATING LEADS is easy. \u00a0Paying for leads is the challenge. Hey, if you have a
\nbig enough budget lead generation isn’t the problem.<\/p>\n

Now, for those of us who have a limited budget, lets look quickly at how you build your lead generation program, and
\neventually your sales plan from it.<\/p>\n

What can you pay for a customer?<\/p>\n

<\/span>This could be a percentage of your gross sales price. \u00a0It’s going to depend on your gross margins. \u00a0If your gross
\nmargins are 50%, you may be able to pay 30% \u00a0for a new customer. If your gross margin is 27% \u00a0(about as low
\nas many business can go and survive), \u00a0you may only be able to use 7% \u00a0of the gross for a customer.<\/p>\n

So. \u00a0Your average ticket is $20,000. \u00a0You can pay 7% \u00a0for a customer, thats $1400.00. \u00a0\u00a0You close 20% of your
\nleads, so you can pay one 5th of the customer cost, or <\/span>$280.00 \u00a0per lead.<\/p>\n

Apply that number to your monthly advertising and marketing budget and
\nnow you at least you know how much you can spend and how many leads that will produce.<\/p>\n

( now work with us to increase your closing percentage and you will be able to afford more
\nleads, its a success cycle!)<\/p>\n

<\/span><\/b>As a client we will work with you on these areas to produce a lead generation program that grows your sales
\nfast.<\/p>\n

How to spend your money to generate leads with your budget
\nHow to increase the number of leads based on your budget
\nHow to close more sales from the leads you receive
\nHow to compensate your sales force
\nAnd many more.<\/p>\n

<\/span><\/p>\n

\"Post<\/a> Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"

How to set up your lead generation program. Many sales consultants and sales coaching firms talk about the 5 to 7 numbers you need to understand to grow your business. \u00a0In every case they start with the number of leads you will need, \u00a0and then move to how many you need to covert to customers, … Continue reading How to set up your lead generation program.<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2672","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/2672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=2672"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/2672\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=2672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=2672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=2672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}