{"id":2772,"date":"2018-01-22T10:57:54","date_gmt":"2018-01-22T18:27:54","guid":{"rendered":"http:\/\/salesjumpstart.net\/blog\/?p=2772"},"modified":"2018-01-22T11:00:42","modified_gmt":"2018-01-22T18:30:42","slug":"2018-seo-and-internet-marketing-things-are-changing","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2018\/01\/22\/2018-seo-and-internet-marketing-things-are-changing\/","title":{"rendered":"2018 SEO and Internet Marketing. Things Are Changing!"},"content":{"rendered":"
Things are changing!\u00a0 The 2018 version of the way the Internet is used is significantly different than just a few years ago and continues to evolve.\u00a0 How fast can things change? For some of us,\u00a0 an Internet without Google is still a very clear memory.\u00a0 Things change fast, and you need to adjust as they do.<\/div>\n
<\/div>\n
\n

Today 70% + of all traffic is going through three websites<\/strong> (and their owned properties) those being, Google (YouTube), Facebook (Instagram), and Amazon and this trend\u00a0is\u00a0increasing every year, with no signs of slowing down. Think of that, 3 out of 4 users are on one of those three sites at any time. The other user is on one of the other millions of sites that exist.<\/p>\n

\"\"
This is Important! >>>>><\/figcaption><\/figure>\n<\/div>\n
<\/div>\n
Add to that the new proposed changes to the “Net Neutrality”<\/strong> regulations that could\u00a0go\u00a0into effect in 2018,\u00a0 which may allow ISP’s to offer discounts to users who for example only want access to the big three, and its time for a new approach to Internet promotion, marketing, and visibility.<\/div>\n
<\/div>\n
Although SEO continues to be a viable option<\/strong> for those sites that already have decent Google rankings or presence, new sites are becoming much more difficult to push into the first few spots for searches.\u00a0 Google also has done a good job of showing the paid ads first both in the Maps results and the organic listings.\u00a0 A huge change from a few years ago.\u00a0 Great organic listings simply are not as valuable as they were once, because they have been pushed down the page, and therefore are not seen nearly as much. (For popular keyword searches)<\/div>\n
<\/div>\n
So whats the solution?<\/strong><\/div>\n
<\/div>\n
Google:<\/strong> Use a small and highly targeted pay per click program.\u00a0 Ad words have a pretty bad reputation for results, but with an intelligent approach with an experienced manager, you can see a good return on investment. (we have excellent references).<\/div>\n
Also, uploading and promotion of Youtube videos are part of the Facebook and Google strategy.\u00a0 YouTube has a completely different system for ranking videos as opposed to Googles search engine, so to get a video viewed it’s important to understand YouTube SEO<\/div>\n
<\/div>\n
Facebook:<\/strong> Facebook has become a pay for play service, for the most part for businesses. In its favor, it has excellent demographic targeting and is less expensive than Ad Words.\u00a0 The challenge is having new and interesting posts to promote and having a clear understanding of your target audience.\u00a0 It takes about 30 to 60 minutes to research, develop, write, post and promote a post after you have your campaign set up.<\/div>\n
<\/div>\n
SEO:<\/strong>\u00a0 Local SEO has become a niche Geo and topic game.\u00a0 You can see good results if you focus intently on defined geographic areas, and narrow services or products.\u00a0 Its called Hyperlocal SEO, and it still works.<\/div>\n
<\/div>\n
Here’s what we are suggesting as the basic program to keep you visible and allow new prospects to find you on this new Internet.\u00a0 For around $1300\u00a0 a month you can have the Google, and Facebook marketing covered, and see a good return on investment using:<\/div>\n
<\/div>\n
1.)\u00a0 Google Pay per click.\u00a0 \u00a0We design your ads, and campaigns and then manage and improve them monthly.\u00a0 Our strategy is to start very narrow and grow as you see success.<\/div>\n
<\/div>\n
2.) A\u00a0 Monthly Interview on the 24-7 home show site. This is hosted on Youtube with a link to the site as well as On the 24-7 home show site.\u00a0 You can also use the interviews on your site at no charge.\u00a0 We advertise the interview on Facebook.<\/div>\n
<\/div>\n
3.)\u00a0 Individual FaceBook posting on your facebook page.\u00a0 We post and promote interesting and promotional pieces on Facebook. You’ll reach 1000’s of potential customers monthly through their Facebook feed.<\/div>\n
<\/div>\n
4.)\u00a0 (Optional) Hyperlocal SEO.\u00a0 Define the most important areas to market into for your service(cities), clearly, define the service you want to sell and we write the plan, which includes new Hyperlocal SEO content to your site, backlinks to those pages and promotion of those pages to get them well ranked on Google.<\/div>\n
Google my business is also a must for local companies.\u00a0 We set it up, and optimize it for you.<\/div>\n
<\/div>\n
We know every business is different and will customize an Internet marketing program specific to you.<\/div>\n

\"Post<\/a> Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"

Things are changing!\u00a0 The 2018 version of the way the Internet is used is significantly different than just a few years ago and continues to evolve.\u00a0 How fast can things change? For some of us,\u00a0 an Internet without Google is still a very clear memory.\u00a0 Things change fast, and you need to adjust as they … Continue reading 2018 SEO and Internet Marketing. Things Are Changing!<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[196,20,72,6,8],"tags":[60],"class_list":["post-2772","post","type-post","status-publish","format-standard","hentry","category-contractor-marketing","category-denver-seo","category-internet-marketing-2","category-marketing","category-seo","tag-internet-marketing"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/2772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=2772"}],"version-history":[{"count":2,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/2772\/revisions"}],"predecessor-version":[{"id":2774,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/2772\/revisions\/2774"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=2772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=2772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=2772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}