{"id":382,"date":"2011-03-10T07:39:28","date_gmt":"2011-03-10T15:09:28","guid":{"rendered":"http:\/\/salesjumpstart.net\/blog\/?p=382"},"modified":"2011-03-10T07:43:24","modified_gmt":"2011-03-10T15:13:24","slug":"google-ad-words-in-denver","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2011\/03\/10\/google-ad-words-in-denver\/","title":{"rendered":"Google Ad Words in Denver"},"content":{"rendered":"
\"Google<\/a><\/div>\n

Google Ad Words in Denver<\/strong><\/p>\n

For the second time this year a client has called me about their Google ad words program. Both had just started it on their own within a 30 day period, and were seeing really poor results.<\/p>\n

Here is what they both had in common.<\/p>\n

Google ad words really wants your ad, and keywords to match very closely.\u00a0 You need to do individual campaigns for each key word type.\u00a0 So if you sell Search Engine Optimization<\/a> services, you would want to do separate campaigns on:<\/p>\n

Search engine optimization<\/p>\n

SEO<\/p>\n

Local SEO<\/p>\n

Internet Marketing
\nAnd use a different Ad for each with that keyword in the Ad.<\/p>\n

Also, you have 4 choices of types of keywords.\u00a0 Start with exact match. That means the searcher will have to type in the exact keyword phrase you bid on, and you will get very targeted traffic, and a higher click through rate<\/a>.\u00a0 A higher click through rate really helps with your quality score<\/a>, and that affects the price you pay per click!<\/p>\n

And….\u00a0 make sure your ads are geo targeted for your city, or just the areas you service. I have seen local companies do national campaigns by mistake, using $50.\u00a0 daily budgets.\u00a0 The last thing you check before going live should be your location targeting.<\/p>\n

There are many other things to pay attention to. But I would recommend you have a company that does pay per click at least set up your campaign.\u00a0 You don’t have to have them run it (Frankly, that’s the easy part after the set up)\u00a0 but having them set it up will save you a ton of time, and get the ad words campaign started correctly.<\/p>\n

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