{"id":513,"date":"2011-04-25T06:49:52","date_gmt":"2011-04-25T14:19:52","guid":{"rendered":"http:\/\/salesjumpstart.net\/blog\/?p=513"},"modified":"2011-04-25T06:53:17","modified_gmt":"2011-04-25T14:23:17","slug":"seo-social-media-and-p-r-in-denver","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2011\/04\/25\/seo-social-media-and-p-r-in-denver\/","title":{"rendered":"SEO, Social Media, and P.R. in Denver"},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; display: block;\">\n<figure style=\"width: 180px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Starbucks_leeds.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Starbucks on Briggate\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/6\/6e\/Starbucks_leeds.jpg\/300px-Starbucks_leeds.jpg\" alt=\"Starbucks on Briggate\" width=\"180\" height=\"135\" \/><\/a><figcaption class=\"wp-caption-text\">Image via Wikipedia<\/figcaption><\/figure>\n<\/div>\n<p>A company&#8217;s Social Media program is in intent, very similar to the reasons they\u00a0 may employe search engine optimization programs. Both bring visibility to their web site, and web properties. Both are promotional devices.<\/p>\n<p>Good SEO and Social media is nothing more than great P.R.\u00a0 So to really understand either, a business needs to understand P.R. first.<\/p>\n<p>I am not a P.R. expert.\u00a0 What I do understand about it, is it&#8217;s all about making your business stand out, and attractive to your target market, and therefore you have to start with the well thought out process of knowing who your target market is, and what they want.<\/p>\n<p>Notice the word want, not need in the above sentence. The number one mistake you can make is talking about what your prospects need. Frankly, a lot of what you think your prospects need, is really boring. Do you see Chevrolet promoting the most basic form of automobile transportation possible?\u00a0 Nope, they promote the flash people want.\u00a0 You should do the same.<\/p>\n<p>So, your first two tasks in Social Media and SEO\u00a0 need to be:<\/p>\n<ul>\n<li>Who are my people?<\/li>\n<li>Want do they want?<\/li>\n<\/ul>\n<p>If you are a bagel shop (I use this because I once owned three of them) you can promote what your prospects need,\u00a0 that being breakfast. &#8221; Come get breakfast at Mike&#8217;s Bagel and coffee&#8221;<\/p>\n<p>Or what they want.<\/p>\n<p>&#8220;Come enjoy a freshly baked all natural bagel of your choice, served hot in 3 minutes or less. for less than $1.00&#8221;<\/p>\n<p>Now you want to promote your coffee and espresso sales. Add this banner in your store.<\/p>\n<p>&#8220;Turn in any used Star Bucks coffee cup, and get a free espresso&#8221;<\/p>\n<p>And then, there is the simple premise that different gets noticed, and noticed is what you want to be.<\/p>\n<p>Different: &#8221; Our employees wear Pajamas on Tuesdays because&#8230;Tuesdays are PJ mornings at Mike&#8217;s Bagels.\u00a0 Wear your pajamas and your bagel and Coffee is free!<\/p>\n<p>How does this have any thing to do with Social Media?\u00a0 Well, you just found what you can be promoting on your face book, Web Site and twitter properties.<\/p>\n<p>Your people are the people that drive past your shop every morning and stop somewhere for coffee or breakfast.\u00a0 The same cars going through the Starbucks or McDonald drive thru, could be in your store. Target your promotions to the zip codes that use the streets that go close to your <a class=\"zem_slink\" title=\"Bagel Shop\" rel=\"lonelyplanet\" href=\"http:\/\/www.lonelyplanet.com\/spain\/barcelona\/restaurants\/bagels\/bagel-shop\">Bagel Shop<\/a>.\u00a0 Send a coupon or welcome postcard to the zip codes that are clearly moving past your store on the way to work\/school\/ where ever, each morning. Don&#8217;t send to zips or area&#8217;s past your store in the main direction of traffic (Unless you are promoting Dinner).\u00a0 On the postcard or letter, have your Face Book address,\u00a0 and they can get their free stuff and see your current cool promotions there.<\/p>\n<p>How does all this tie into SEO?\u00a0 Simple, the more social followers you have, and tweats about your site, the more your sites rankings will improve.\u00a0 Not only that, but if your Pajama Tuesdays takes off, people will start searching for Pajama Tuesdays and your site (which mentions it of course) will come up very highly for the term.<\/p>\n<p>So I have just defined the basics of my social media strategy for Mike&#8217;s Bagels.\u00a0\u00a0 Start with the P.R.\u00a0 and the rest will follow.<\/p>\n<p>We would love to hear what great &#8220;Promotional&#8221; idea&#8217;s you have seen on social media for local businesses.<form name=\"s2form\" method=\"post\"><input type=\"hidden\" name=\"ip\" value=\"216.73.216.147\" \/><span style=\"display:none !important\"><label for=\"firstname\">Leave This Blank:<\/label><input type=\"text\" id=\"firstname\" name=\"firstname\" \/><label for=\"lastname\">Leave This Blank Too:<\/label><input type=\"text\" id=\"lastname\" name=\"lastname\" \/><label for=\"uri\">Do Not Change This:<\/label><input type=\"text\" id=\"uri\" name=\"uri\" value=\"http:\/\/\" \/><\/span><p><label for=\"s2email\">Your email:<\/label><br><input type=\"email\" name=\"email\" id=\"s2email\" value=\"Enter email address...\" size=\"20\" onfocus=\"if (this.value === 'Enter email address...') {this.value = '';}\" onblur=\"if (this.value === '') {this.value = 'Enter email address...';}\" \/><\/p><p><input type=\"submit\" name=\"subscribe\" value=\"Subscribe\" \/>&nbsp;<input type=\"submit\" name=\"unsubscribe\" value=\"Unsubscribe\" \/><\/p><\/form>\r\n\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.toprankblog.com\/2011\/04\/social-media-seo-engagement\/\">Social Media for SEO vs. Customer Engagement<\/a> (toprankblog.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=98871a1d-6693-4f61-a44c-d1d21cf60a9b\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n<div class=\"tweetthis\" style=\"text-align:left;\"><p> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=SEO%2C+Social+Media%2C+and+P.R.+in+Denver+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D513\" title=\"Post to Twitter\"><img decoding=\"async\" class=\"nothumb\" src=\"http:\/\/salesjumpstart.net\/blog\/wp-content\/plugins\/tweet-this\/icons\/en\/twitter\/tt-twitter.png\" alt=\"Post to Twitter\" \/><\/a> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=SEO%2C+Social+Media%2C+and+P.R.+in+Denver+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D513\" title=\"Post to Twitter\">Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Good SEO and Social media is nothing more than great P.R.  So to really understand either, a business needs to understand P.R. first.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[52,20,72,6,5],"tags":[17,42,88],"class_list":["post-513","post","type-post","status-publish","format-gallery","hentry","category-colorado-springs-seo","category-denver-seo","category-internet-marketing-2","category-marketing","category-sales","tag-search-engine-optimization","tag-social-media-2","tag-target-market","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}