{"id":560,"date":"2011-05-17T17:41:23","date_gmt":"2011-05-18T01:11:23","guid":{"rendered":"http:\/\/salesjumpstart.net\/blog\/?p=560"},"modified":"2011-05-17T18:08:02","modified_gmt":"2011-05-18T01:38:02","slug":"jump-start-your-sales","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2011\/05\/17\/jump-start-your-sales\/","title":{"rendered":"Jump Start Your Sales"},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; display: block;\">\n<div class=\"mceTemp\">\n<dl class=\"wp-caption alignright\" style=\"width: 106px;\">\n<dt class=\"wp-caption-dt\"><a href=\"http:\/\/www.flickr.com\/photos\/59979277@N00\/4802869688\"><img loading=\"lazy\" decoding=\"async\" title=\"Three\" src=\"http:\/\/farm5.static.flickr.com\/4080\/4802869688_cdc82146a0_m.jpg\" alt=\"Three\" width=\"96\" height=\"144\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd zemanta-img-attribution\" style=\"font-size: 0.8em;\"><\/dd>\n<\/dl>\n<\/div>\n<\/div>\n<p>Three ways to jump start your sales.<\/p>\n<p>Working with small and medium sized businesses we see the same challenge over and over.\u00a0 Most businesses need to find decent R.O.I. tactics to bring in more revenue.\u00a0 The economy over the last 3 years has certainly made this more challenging than ever, and it&#8217;s important to spend sales and marketing dollars wisely.<\/p>\n<p>Here are some things not to do.\u00a0 Don&#8217;t let a\u00a0 sales person sell you on trying print, radio, or T.V. advertising.\u00a0 One of the reasons is they have such a great sounding sales pitch is they have to, otherwise you may asked for references from three similar business to yours in the same market, and they won&#8217;t have those.\u00a0 Trust me.\u00a0 This year we have asked 4 different fast talking, well intentioned sales people for references from three customers in the same market, and none have supplied any. Two became very upset we would even\u00a0 ask.<\/p>\n<p>So, rule one&#8230; ask any company asking for your marketing or advertising dollars for three local references from similar customers. How hard can that be?<\/p>\n<p>No more buying rules, just three proven systems that might jump start your sales with a reasonable to good return on investment.<\/p>\n<p>There are 3 type lead and sales generation programs.\u00a0 Short, mid and long term results.\u00a0\u00a0 We all want short, so lets start there.<\/p>\n<p>Need sales this week?<\/p>\n<p>Use Google ad words with a well thought out limited keyword campaign, have a company with experience in Ad Words develop the campaign, or you may end up throwing your money away.<\/p>\n<p>Your company can be on the first page of Google search results tomorrow. Fast results,\u00a0 people clicking to your site (and you will pay each time they do). Budget needed,\u00a0 any where from $30.\u00a0 a day to skies the limit.<\/p>\n<p>Mid term:<\/p>\n<p>Hire a business development manager either full time or part time.\u00a0 A business development managers job is to get you and your company in front of well qualified buyers. <span style=\"color: #993300;\">Caution<\/span>, if you don&#8217;t have experience managing a sales person, you&#8217;re going to throw money away 85%\u00a0 of the time. Not joking. I have worked with many business owners who have hired sales people, having no experience hiring or managing sales people, and the results are predictable.\u00a0 Here is a good blog on <a href=\"http:\/\/myonecall.wordpress.com\/2009\/10\/21\/the-best-sales-tips-i-have-seen-while-developing-200-million-in-revenue\/\">hiring and managing sales people<\/a> and why sales people are like plumbers\u00a0 BTW.<\/p>\n<p>So, what can you do?\u00a0 Either hire a sales manager and a sales person (two different humans), or make your service so irresistible that you don&#8217;t need sales people, or use the My One Call business development team to do it all for you.\u00a0 You can see it <a href=\"http:\/\/www.salesjumpstart.net\/files\/My_One_Call_Business_Development_Presentation_2011_w_process.pdf\" target=\"_blank\">here<\/a> A PDF will open in your browser.\u00a0 Do look through it. Its interesting.<\/p>\n<p>And Mid to Long term:<\/p>\n<p>Get your web site wildly popular!\u00a0 Use SEO, Social Media, P.R, and every possible legal and white hat method to get people to your web site.\u00a0 The fastest way is to hire a highly competent, experienced <a href=\"http:\/\/www.salesjunmpstart.net\" target=\"_blank\">SEO firm in Denver<\/a> like us.\u00a0 Just make sure who ever you use, they have 3 good references from similar businesses in your local area. It&#8217;s not going to happen overnight, but once it does this is one of the best R.O.I. in marketing you can ever make.<\/p>\n<p>Those are the three we know work.\u00a0 We know because we talk to business owners every day, and we talk about this stuff&#8230; what works and what doesn&#8217;t. We know because we provide all of the marketing programs listed above, and we do because they work. But don&#8217;t take our word on it, ask me for 3 (or 5 or 10) local references from similar businesses in Denver. It would be our pleasure to provide that information.<\/p>\n<p>&nbsp;<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/mashable.com\/2011\/05\/15\/mashable-hiring\/\">Mashable is Hiring<\/a> (mashable.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=fdb79d1b-ce3a-4a50-a1a4-3965ba56a79d\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n<div class=\"tweetthis\" style=\"text-align:left;\"><p> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=Jump+Start+Your+Sales+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D560\" title=\"Post to Twitter\"><img decoding=\"async\" class=\"nothumb\" src=\"http:\/\/salesjumpstart.net\/blog\/wp-content\/plugins\/tweet-this\/icons\/en\/twitter\/tt-twitter.png\" alt=\"Post to Twitter\" \/><\/a> <a target=\"_blank\" rel=\"nofollow\" class=\"tt\" href=\"http:\/\/twitter.com\/intent\/tweet?text=Jump+Start+Your+Sales+http%3A%2F%2Fsalesjumpstart.net%2Fblog%2F%3Fp%3D560\" title=\"Post to Twitter\">Tweet This Post<\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>So, what can you do?  Either hire a sales manager and a sales person (two different humans), or make your service so irresistible that you don&#8217;t need sales peopl<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[5,1],"tags":[41,97,40,21,5],"class_list":["post-560","post","type-post","status-publish","format-standard","hentry","category-sales","category-uncategorized","tag-business","tag-business-development","tag-denver","tag-google","tag-sales"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/560\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}