{"id":814,"date":"2011-09-16T07:03:48","date_gmt":"2011-09-16T14:33:48","guid":{"rendered":"http:\/\/www.salesjumpstart.net\/blog\/?p=814"},"modified":"2011-09-20T04:07:03","modified_gmt":"2011-09-20T11:37:03","slug":"social-media-denver","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2011\/09\/16\/social-media-denver\/","title":{"rendered":"Social Media Denver"},"content":{"rendered":"

I asked Lisa Michaud, President of a Denver based Social Media company to write a blog for us on what small and medium business owners should know and do in Social Media. It’s a great post for all business owners interested in utilizing social media to grow their relationships and business.<\/p>\n

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Set It and Forget it? Not true in Social Media Marketing<\/p>\n

\"\"So often when I am working with clients on their social media efforts, they comment \u201cWell, I haven\u2019t really looked at it lately.\u201d I am always a bit amazed. While social media can drain time from your business if not done strategically, not looking at your social channels can also leave money on the table. One of the most important strategic exercises you can engage with daily is commenting on your channels and other people\u2019s postings.<\/p>\n

Just as a refresher, social media is not just about pipeline development. The overall goal for social marketing is to build relationships with your customers, clients, prospects, partners and vendors in order to:<\/p>\n

    \n
  1. Increase revenue through direct communication to target audience<\/li>\n
  2. Increase profit through deeper relationships with current clients = client retention and brand ambassadors<\/li>\n
  3. Increased Brand recognition \u2013 Viral marketing effect<\/li>\n
  4. Brand monitoring \u2013 understand what your market place is saying about you and\/or your industry<\/li>\n
  5. Marketing research \u2013 ask questions to understand your market place needs<\/li>\n
  6. Pipeline development \u2013 create new clients through viral marketing & brand ambassadors.<\/li>\n
  7. Ensure that you remain relevant and live within your industry<\/li>\n
  8. Asset to company \u2013 ready to sell or find investors? Built in marketplace<\/li>\n
  9. Generate site traffic \u2013 keywording, SEO links are incorporated into some social sites (LI, TW, FB)<\/li>\n<\/ol>\n

    Keep the pulse on the conversations daily or at least weekly to show your audience that you care about your network. If you don\u2019t look at it, neither will your audience.<\/p>\n

    Lisa Michaud<\/p>\n

    President<\/p>\n

    The Startup Launcher<\/p>\n

    Social Media Systems Designed to Empower Your Voice<\/p>\n

    www.thestartuplauncher.com<\/a><\/p>\n

     <\/p>\n

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