{"id":83,"date":"2011-02-09T13:50:36","date_gmt":"2011-02-09T21:20:36","guid":{"rendered":"http:\/\/salesjumpstart.net\/blog\/?p=83"},"modified":"2011-02-27T15:58:40","modified_gmt":"2011-02-27T23:28:40","slug":"seo-in-denver-and-ppc","status":"publish","type":"post","link":"https:\/\/salesjumpstart.net\/blog\/2011\/02\/09\/seo-in-denver-and-ppc\/","title":{"rendered":"SEO In Denver and PPC"},"content":{"rendered":"

We get asked about using pay per click<\/a> by our search engine optimization clients pretty often. \u00a0In most cases they are asking\u00a0specifically\u00a0about Google pay per click services.<\/p>\n

\n
\"Google<\/a>
Image via Wikipedia<\/figcaption><\/figure>\n<\/div>\n

We have been running ad words campaigns for 7 years for clients and our own services and have found them to be effective in generating new clients.<\/p>\n

Like all\u00a0advertising\u00a0and marketing, you need a well thought out program. With Google’s ad words program you have choices on where to advertise (Geo location specific) \u00a0who to advertise to (demographic choices) when to\u00a0advertise\u00a0(Day’s, times), Daily\u00a0budget\u00a0 and what key words to focus on.<\/p>\n

We suggest (as does Google) that you start with a very narrow group of keywords, and once you get enough history make changes and add more.<\/p>\n

It’s very important that the ad you write match closely to the keywords you choose, \u00a0and the landing page it is sent to needs to match as well. \u00a0All of these factor into what you end up paying per click. It’s called a quality score, and you can read more about Google quality score here.<\/a><\/p>\n

One of the best parts to PPC is you can “cover all your bases” \u00a0on possible searched for your service or product. \u00a0A good SEO campaign can get you well ranked for some keywords, but rarely will it give your site\u00a0visibility\u00a0on many of the secondary terms. That’s where PPC services come in. Or while you are in the process of search engine optimization.<\/p>\n

See our services on our Denver SEO<\/a> site<\/p>\n

\"Enhanced<\/a><\/div>\n

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We have been running ad words campaigns for 7 years for clients and our own services and have found them to be effective in generating new clients.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[52,20,6,8],"tags":[27,28,26,17],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-colorado-springs-seo","category-denver-seo","category-marketing","category-seo","tag-advertising","tag-keywords","tag-pay-per-click","tag-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":0,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesjumpstart.net\/blog\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}