Search Engine Optimization is a Google Popularity Contest. (Updated 02-20-15)
Last week I was asked by a new client “Is search engine optimization really that hard?”… Well… no.
Either is building a house, or running a restaurant, or installing I.T. networks or fixing your car. But in each of those cases most people call a “professional “. The last time I put a new battery in my car I scraped my hands, and lost a nut in the motor, as well as a piece of the wrench I had borrowed to do the job. (That’s a true story). Yes, I am not a mechanic.
To understand what S.E.O. is about you need to think of your web site as a high school kid who wants to be popular. Because that’s really what SEO is… making your site popular in search results.
Make your site attractive
SEO is really a popularity contest. Your site needs to get Google’s (and Bing’s) attention. So, just like in high school the popular kids (as I recall) are attractive, unique, and stand for something. That’s what Google wants in your site. It should be built attractively with out a bunch of nonsense and clutter. Well organized and very clear about what the contents are about. In S.E.O. we call this part – on site optimization. And without it, nothing else is going to help your site win a popularity contest.
Get other Sites Attracted to your site (Play match maker)
Google needs to see that not only are you all of that, but other sites are attracted to you. The more sites that Google thinks are attracted to you the better. Then of course, Google does have some standards of who they deem popular, so they want to know that the sites that you are attracting (based on what your site is about) are also popular and trusted sites. These sites are need to be relevant to your site.
So the more friends (other sites) you have (linking or mentioning you) the more popular your site will be in search results. And those “friends” need to be popular and trusted, as well.
Host the party! Get invited to the events!
If you get all that going for you, they also want to see that you are social. I mean, you can not be popular if you are not social right? So hanging out on Google Plus, Facebook, Twitter, Linked In, and other social networks is good. And the rules about Google liking your site then apply to how impressed they are by your social activity. Who comes to your party, and do they like your party.
Be the Quarterback! Attract a crowd!
So is your site the high school Quarterback or Cheer leader? Or is it the chess club member? Or is it like I was in high school? I hung out with just about every group, got invited to a few social events, and spent most my time playing guitar in a garage with 3 or 4 other almost invisible kids. In the world of Google and search you want your site to be the Quarterback, or Class president. Every one knows what it stands for, it’s attractive has many
Friends, and is invited and does host lot’s of social events.
Now once your site is attracting the right friends, Google wants to see if they stick around at your “party” or just check it out and leave. If your site visitors like your site, they’ll stay for awhile, and you won’t see them jumping over to other sites like yours because you have given them what they want to see.
See… it’s easy! Professionals just know more about how to make a site more appealing to the robots and public, and they know how and where to get the attention of all the other sites that you want to like you.
So as you contemplate all of this, remember, it starts with your site. Good content that addresses the questions and the curiosity of your visitors. If you are talking to a SEO firm that isn’t focused on all of the above, and your sites content, your talking to the wrong folks in 2015.
If I can help you with your sites popularity please call me for a free consultation. 303 500 3053 ext 1