SEO and Social Media.
We all know that social media has to be taken into account when you are trying to promote your web site and brand. The question is, what social media really makes an impact on your sites ranking? There are lots of studies about this, but the vast majority really don’t look at it through a local prospective.
Our Social Media Test (Facebook shares)
So a few months ago we decided to try and improve a new clients ranking through using only the one social signal we feel is the most important for SEO, that being, Face Book shares. It should be noted the site did have some back links to the homepage, but there had been no new back links in months.
Share our Facebook comment will ya?
We asked lots of local friends who had face book pages to share a post or two from our client’s facebook page. That resulted in 29 different shares. Not much if you are Coca Cola, but a significant amount for a local company. The results were interesting.
Rankings improved with Facebook Shares!
The rankings went from third page on Google for the major key word , to 9th position first page. Now, the keyword would be considered a mid level competitive keyword, so that type of progress isn’t mind blowing, but it is significant.
SEO + Social Media = The new P.R.
Just another case that demonstrates how SEO is becoming more related to P.R. than ever. The fact is you don’t need social media to have a well ranked site (I am speaking local sites here), but it sure seems to help. No doubt that will continue and become stronger.
That is also one of the reasons we developed www.metasocialweb.com (as a partner). It allows business owners to help other businesses while they get more followers and shares.
Look for more of this
I predict we will see more and more of these type services in the next year as the SEO and Social Media communities start to realize they are very related, like it or not.
If we can help you with your sites rankings and P.R. call me at 303 500 3053 ext 1.
- Social Media Metrics – SEOmoz Comes Around (metasocialweb.com)