So Google is rolling out its latest version of social media. But something is different with this try. It may really work! And if it does, SEO will change forever and ever and ever. Really.
I am not going to go into what the Google 1+ is. A thousand SEO’s and Social media blogs have already done that in the first 3 hours of the Google announcement. You can read the Google you tube on it here -> (Good Stuff)
So, as Google rolls out this new Social media system, where you can give a plus (like a face book like) to any of your search results, and your Google network will see those, and the site’s you and others like will be elevated (one can assume) in the search engine results The SEO factor that is clearly and with out question the most important is the one thing that never changes. Great content.
You can do all the back linking, on site tweaking , meta description re working, navigational assessing, you tube professing, and none of it will beat driving traffic to your site by having amazing, interesting, unusually engaging, fun and sharable (I think I made that word up) content.
Because Google is moving towards the individual and their social network (google profile required) being the SEO. So even though some businesses have spent a huge amount of time and energy on all the SEO tactics in the SEO Moz, SEObook and all the other universes, it all comes down to this.
Like I said in any earlier blog. Search engine optimization is easy! It was a popularity contest for Google’s attention. Now its a popularity contest for your attention.
How to be Interesting. Well, just look at what catches peoples attention, and then go look at your on line stuff. Would it catch your neighbors attention?
A good example:
The blender company that did the video’s on how its blenders can blend anything including a I-phone. I watched it, I told my wife and friends about it, and when we want a really great blender I will most likely go there again. www.willitblend.com/videos.aspx?type=unsafe&video=iphone4
That’s Interesting! (and Funny, and engaging)
Now I see national sites doing a lot more research, fun, and great content than local sites. The reasons don’t need to be stated. But…I will any way… resources. Time, money, talent, cash flow. all that. But we in the Local world, that being those of us, which is the VAST majority of us, who work, play, sell, and buy primarily in our own little towns, villages and cities, must start doing something that we are not all that good at. Yes. Be Interesting !
Future SEO = finding and developing Interested and engaging web properties and spaces. Content and Marketing creatives rejoice. Your time has come in the SEO world.
- SEO Factors and Trends Report: Developments in Search (bruceclay.com)