Tag Archives: Citation

The New SEO Citations

The New Citations for SEO.  Or how SEO is changing

We think the new rankings algorithm is based on Supervised Learning and raw statistical analysis that Google uses. The change is probably simple, and frankly very logical.  I have two blogs listed at the end of this article you can read for more and better detailed information.

Google Chrome
Google Chrome (Photo credit: thms.nl)

Before the panda and penguin updates at Google It was too easy to use on site tactics ( Keywords and H1 Tags and meta titles) to influence rankings.

Google is now moving too, and undoubtedly is using more off site context, and content to determine what your site should rank for.  To do that they probably  look at all the “citations” (mentions) for your site, in what ever format they appear, and have a raw statistical analysis of the relevancy, and then the context.

The results would be very much in line with what we have seen with the Panda and Penguin updates and algorithm changes.  If your site
has been listed in a bunch of directories that have SEO or Rankings in the titles then Google starts with this:

You say your site is about Insurance.

Sites about or related to Insurance that you are listed on or mentioned:  3
Sites not about Insurance or related topics you are listed on:  200

You get credit for the three, and how much credit would depend on the Authority of the page and site you are listed on.

One of the interesting consequences of all this is the no follow or follow link value disappears.  As many “citations” may not have a link to your site.

Statistical analysis of the COM:QIC archives
So, in summary:

  • A Citation or link is only going to help you if it comes from a site or page that Google see’s as relevant to your site.That’s one reason your rankings dropped off the face of the earth if you where primarily using non relevant sites.

Words matter. Google probably (using raw statistical analysis) looks at what a relevant page citation says about your site, or the content about your site on that page.  ( Co-citation’s and such)

  • Follow or not, a high authority site citation with a link or without is still good for your sites Authority, and ranking.

 

  • On site signals continue to be important, but they only point  Google in a direction to determine your sites Authority theywon’t help your ranking on their own.

Interesting example.

We recently built a 2 page site about a specific remodeling type project. We wanted to test the exact match domain changes. The site
url is (Project Type) in (City).
We added it to 4 or 5 sites that were related directly to Remodeling.  We may have tweeted it, and added it to a facebook comment.

Two months later it was ranked number 1 for that very specific keyword, and on the first page for that keyword phrase in different form. It was (and is) ranking higher than several sites that have been around for a long time and had SEO companies working on for years (at least to an extent).

We originally thought the the exact match domain for local sites was still a very important ranking factor and it was that simple. Now, I think  if we had back linked the same 2 page site to 4 or 5 unrelated directories… or sites, that it would have never been ranked. Well, only one way to find out. Check back in a few months. We will give you an up date.

All of this is admittedly a very simplistic view of the new Google ranking changes. There are many other important factors. Our point is to communicate that many of the old SEO tactics don’t work any more, and why. For us, it’s all good news, as we have followed the
“act as if Google doesn’t exist” principle in SEO for years (to the extent any Internet marketing company like My One Call LLC can).
Our clients didn’t see any rankings drop over the last 6 months based on these new changes.

For far more detail read Joshua Giardino’s excellent blog here :http://blog.iacquire.com/2012/11/28/its-not-co-citation-but-its-still-awesome/

I also mentioned the SEOmoz blog on Co-citations on an early blog.  http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday .

Enhanced by Zemanta

By Mike Bayes

Local Search Ranking Factors 2012

Search Engine Optimisation. Search Engine Opti...
Image by Hobo! via Flickr

Local Search Ranking Factors 2012

I know we are a bit early here, but I wanted to make one prediction about the annual local search ranking factors report that is published each year on the excellent blog about local search, at http://www.davidmihm.com

Local SEO’s love this report, and will invest a large amount of time reading and assessing each area they rate. I have always enjoyed reading the opinions of the some of the largest and best SEO firms in the world and comparing their thoughts on how important certain things are to your sites local ranking (Maps, places) to what I have seen over the year.

Question: H0w Important are Citations to ranking?

citation needed

Traditional the consensus has always ranked “Citations” as one of the most important ranking factors.  Once you get past the obvious factors of the address, claiming a listing, and the categories you use, it’s the top dog!  And in 2009 I think that was true.

Answer: Citations just are not very important any more!

Here is my prediction, and the reason behind it. The number and quality of Citations ranking factor will drop from very important to just important, maybe as low as number 8 on the top 10 factors.  Now here is my opinion based on what I have seen and bloged about for a year.

Citations are close to meaningless for ranking factor.  And all of the local SEO companies who are still chasing citations are 14 months behind the curve.  All of this changed in October 2010 and has continued to change with all the panda updates through out 2010.   Today, your local rankings are based  98% on the same factors that you use in organic search Engine optimization, once you get past the already stated  factors of having a local listing, and making sure you fill it out correctly.

Chasing the wrong stuff for local SEO

In a nutshell, it’s not a citation that makes any difference, it’s the quality of the page that listing and link (if included) is on. A very well respected SEO blog (and deserving so) recently published the top 100 (I think, may have been 200) citation sites.  So today and next week, and next year local seo’s will be taking their clients money and using a bunch of these “Top 100”  to try and increase their clients ranking. What a waste.

In the vast majority of cases, Google only looks at the page the citation is on and that specific pages value, not the domain.  So when your site is listed on (Pick one of the top so named citation sites) if the page your site is on has no or low P.A. value (Page authority as published by SEOmoz) or any of the other page quality tools you want to use that look at number of inbound links, and number of out bound, SEO juice from the other pages, and all that) then you have wasted your time. The bad news is the vast majority of the “top Citation Sites” fall into a low or no PA value for the page you end up listing on, and right now, because the mainstream SEO’s have not caught up to this lot’s of businesses are wasting a portion of their dollars on tactics that have not worked since 2009.

So why would I publish this, when my competitor’s read this blog, and it can be a great help in their business?  Because I truly do believe that what helps one business helps all businesses, and that the small business clients they have will benefit through this information.

But then again, I could be wrong, as most everything in SEO is an opinion. I do feel confident in this information, as since we changed our strategies and tactics to reflect the new local search world, we have seen a 100% first page top 3 ranking for every client.

Help me, help you, help me, help you.


 

If we can help you as either a business seeking a better Internet strategy, or a small SEO looking for addional help or support, please contact me through our site, or call me directly at 303 500 3053 ext 1

Enhanced by Zemanta